OXFORD, Miss. (WTVA) - Ole Miss Athletics Director Keith Carter provided more insight into why the university fired head football coach Matt Luke.
News of Luke’s firing broke Sunday night.
Matt Luke's tenure as head football coach began in July 2017.
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Carter spoke before the media Monday morning.
He said the lack of fan support and 2019’s 4-8 record was ultimately why the school decided to move forward without Luke.
Carter said some progress was visible in certain areas, and he said the team had been competitive in most games this year.
However, he said the apathy surrounding the program and the lack of support were going to be hard to overcome.
Luke, a former Ole Miss football player, was named interim head coach in July 2017 following the resignation of former head coach Hugh Freeze.
The interim title was removed following the Rebels' win over Mississippi State in the 2017 Egg Bowl.
In three seasons, Luke compiled a 15-21 record.
Shortly after news broke of the firing, WTVA spoke with freshman quarterback John Rhys Plumlee who said he was going to learn more about the situation.
Luke’s 2018 quarterback Jordan Ta’amu expressed his support for his former head coach, “I will always be grateful for the things he’s done for us as players and as a program.”