STARKVILLE, Miss. (WTVA) - Starkville is set to host the NCAA Women's Basketball Tournament, and store owners said it's bringing in revenue for local stores.
“We’re just super pumped to see Starkville so alive and excited so many people walking down; so many people that haven’t been in our store before,” Lauren Ann Cooper said.
The Greater Starkville Development Partnership stated they are not yet sure how much money the tournament will bring into Starkville.
However, revenue the tournament is expected to make a large economic impact over the weekend.