STARKVILLE, Miss. (WTVA) - The College World Series has been the talk of the town in Starkville as Mississippi State looks to win its first-ever national championship.
The hype behind the Bulldogs is bringing more to the town than many could see coming.
Fans flocked to the racks to get their hands on State apparel for the College World Series. Photo taken: June 29, 2021.
Many bars and restaurants have been the sites of watch parties.
According to one merchandise store manager, the baseball team’s success has rubbed off on sales.
“We’ve definitely had a comeback from last football season, which has definitely been helpful in keeping our business running,” Nicole Kifer of Maroon & Co. said.
She's referring to the 2020 football season which saw COVID-19 restrictions play a major factor in limiting crowds and potential customers.
Kifer said she’s never seen the store so busy during what’s normally a slow summer period.
“We usually at this point, we’re kind of, you don’t really see a lot of customers," she added. "I mean, maybe like two, three, four a day, but since baseball season is still going on, we’ve definitely seen customers come in.”
The store's online sales also rose. After a big win, the store may receive as many as 200 orders in a single night.
MSU baseball hats and jerseys have been popular items.
Kifer said all these purchases, both online and in the store, are bringing the locally-owned business back on its feet.
“It’s hard to always keep up with what the customer wants and what we can actually afford to get all the time, but this definitely helps us carry over into our fall time.”
Now if the Bulldogs manage to win a national title, sales could skyrocket for everyone.