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Kroger debuts a new logo and slogan

Kroger is rolling out a new logo in a major modernization effort.The...

Posted: Nov 6, 2019 8:42 AM

Kroger is rolling out a new logo in a major modernization effort.

The grocery chain said in press release Wednesday that the redesigned logo and new slogan, "Fresh for Everyone," is "inclusive, clear and memorable." The new contemporary design ditches the blue circle that formerly encompassed the brand name and features a refreshed font.

Shoppers will see the new logo in stores along with "Kroji," which is a version of emoji characters that represents its "customers, associates and communities in an inclusive, relatable, optimistic and fun way. "

Kroger delivered upbeat guidance at its investor day Tuesday. It expects next year's earnings and same-store sales to top analysts' expectations. That excited investors because the 136-year-old grocery chain has been recently struggling against its competitors

Shares surged 11% Tuesday and helped Kroger wipe away its year-to-date losses.

The upbeat forecasts shows that "Restock Kroger," an initiative launched two years ago, is working. Kroger focused on lowering its prices, developing more private label brands and increasing its digital shopping initiatives.

The changes are meant to bolster itself against growing competition.

Last week, Amazon made grocery delivery free for Prime members as part of a massive revamp to its Amazon Fresh program. Amazon is also reportedly planning a new grocery chain separate from Whole Foods, which it bought for $13.7 billion in 2017.

Walmart, which is the nation's largest grocery, is beefing up its delivery options, too. Kroger is also being threatened by the rise of Aldi. The German-owned budget chain is on track to become country's third largest supermarket chain behind Walmart and Kroger, with 2,500 stores by the end of 2022.

Modernizing Kroger

Kroger is trying to fight off its competitors with new partnerships.

Last year, it launched "Kroger Ship," a direct home delivery service with plans to expand it. It already offers delivery from 1,200 of its stores through third-parties like Instacart and curbside pickup at 1,250. In total, Kroger has around 2,800 stores across the United States.

It also purchased a 5% stake in Ocado in May 2018, a United Kingdom-based delivery company that will help Kroger set up various systems to help it manage logistics and delivery route planning in the US.

Kroger also signed a deal with Microsoft that will that will bring digital shelves, price tags, and advertisements to two pilot stores in Ohio and Washington State as part of a larger modernization effort.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 293542

Reported Deaths: 6638
CountyCasesDeaths
DeSoto19601229
Hinds18712386
Harrison16569277
Rankin12637263
Jackson12483219
Lee9671160
Madison9420196
Jones7914146
Forrest7159136
Lauderdale6798226
Lowndes6014137
Lamar585880
Lafayette5716113
Washington5182129
Bolivar4599121
Oktibbeha440391
Panola428392
Pearl River4138128
Warren4122113
Pontotoc408068
Marshall400392
Monroe3981126
Union393673
Neshoba3777167
Lincoln3491100
Hancock341674
Leflore3363118
Sunflower317385
Tate301574
Pike299193
Scott292868
Alcorn290760
Itawamba289072
Yazoo284962
Coahoma276367
Tippah276165
Copiah276057
Simpson272778
Prentiss268858
Leake252171
Marion251578
Wayne251541
Covington248278
Grenada246277
Adams233377
George231145
Newton226352
Winston221375
Jasper212744
Tishomingo211965
Attala206369
Chickasaw200851
Holmes181770
Clay178250
Stone171829
Tallahatchie170039
Clarke168971
Calhoun157128
Smith152431
Yalobusha143536
Greene127233
Walthall123640
Noxubee122829
Perry121434
Montgomery121338
Lawrence119521
Carroll117923
Amite110932
Webster110030
Jefferson Davis101231
Tunica98823
Claiborne97929
Benton93324
Humphreys92427
Kemper89623
Quitman77114
Franklin75619
Choctaw69516
Wilkinson62226
Jefferson61927
Sharkey48817
Issaquena1676
Unassigned00

Alabama Coronavirus Cases

Cases: 491849

Reported Deaths: 9869
CountyCasesDeaths
Jefferson707641366
Mobile35937724
Madison32307450
Tuscaloosa24024410
Montgomery22502499
Shelby21848214
Baldwin19698277
Lee14926151
Morgan13624251
Calhoun13202285
Etowah13154319
Marshall11243208
Houston10058259
Limestone9348134
Elmore9345182
Cullman8879179
St. Clair8799221
Lauderdale8588210
DeKalb8436174
Talladega7500163
Walker6509251
Jackson6483102
Autauga622890
Blount6084125
Colbert6004118
Coffee5235102
Dale4627106
Russell402930
Franklin398876
Covington3949106
Chilton386298
Escambia377472
Tallapoosa3572141
Clarke343149
Chambers3399108
Dallas3397141
Pike292972
Lawrence282284
Marion281295
Winston246266
Bibb244560
Geneva238870
Marengo233755
Pickens223954
Barbour210651
Hale209068
Fayette199956
Butler195265
Henry182041
Cherokee176438
Monroe166038
Randolph163140
Washington156334
Crenshaw144054
Clay143454
Macon141643
Cleburne137139
Lamar132432
Lowndes130749
Wilcox121425
Bullock116336
Conecuh106523
Perry105427
Sumter98331
Coosa88623
Greene87132
Choctaw54923
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