Why January 2 will be UPS' busiest day of the year

UPS expects e-commerce shoppers to purchase and return more merchandise than ever this holiday season.The company released projected traffic figures o...

Posted: Nov 5, 2019 8:45 AM

UPS expects e-commerce shoppers to purchase and return more merchandise than ever this holiday season.

The company released projected traffic figures on Monday estimating it will handle more than 1 million return packages per day in December, a record pace it expects will continue into the new year.

In a press release, UPS said the anticipated spike in returns is primarily being fueled by an increased use of e-commerce sites like Amazon, which make it easier for customers to receive and send back packages without leaving home.

"Gone are the days where returns were isolated to January, today's empowered consumers will be sending packages back to retailers all season long," UPS' Chief Marketing Officer Kevin Warren said in a written statement. "As retailers start preparing for the busy holiday season, they should certainly be factoring returns into their business plans."

Marketing and ad campaigns urging shoppers to buy gifts early are also expected to cause an even greater spike in December returns than in previous record-setting years.

In November and December, holiday retail sales are expected to grow between 3.8% and 4.2% from the same period in 2018, according to the National Retail Federation.

By the week before Christmas, UPS forecasts it will deal with 1.6 million returns per day, with 1.6 million packages being returned each day during the week of December 16.

Returns season is expected to peak again on January 2, known in the retail industry known as "National Returns Day."

UPS said it expects to deal with 1.9 million returns on that on day alone — a 26% increase from the previous year.

These anticipated return figures are just for UPS and do not include what the US Postal Service or shipping competitors like FedEx may have to contend with.

E-commerce return rates in general and holiday e-shopping return rates in particular tend to be much higher at traditional stores. Brick-and-mortar retailers typically recorded an 8% to 10% return rate from customers bringing items back into the store in recent years, according to sales data collected by Shopify.

E-commerce customers returned products around 20% of the time over the same period. Holiday e-commerce shoppers sent merchandise back about 30% of the time.

High employment and economic performance numbers have fueled additional record-setting, e-commerce holiday sales figures over the last two years.

In 2018, Americans spent $126 billion online during the holiday season, a 14% increase from the $108 billion spent in 2017, according to Adobe Analytics.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 482902

Reported Deaths: 9425
CountyCasesDeaths
Harrison33063488
Hinds31021589
DeSoto30610358
Jackson23687348
Rankin21340370
Lee14909220
Madison14166271
Jones13404227
Forrest13160240
Lauderdale11601305
Lowndes10443176
Lamar10214130
Pearl River9098221
Lafayette8241137
Hancock7514112
Washington7102150
Oktibbeha6964124
Monroe6514164
Neshoba6475201
Warren6464164
Pontotoc630393
Panola6250126
Marshall6126123
Bolivar6115144
Union574186
Pike5613136
Alcorn537290
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George471472
Scott459196
Leflore4476140
Prentiss446779
Tippah446480
Itawamba4444100
Adams4416116
Tate4394101
Simpson4335112
Wayne433066
Copiah431787
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Leake397586
Coahoma3957100
Newton370875
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Clay296473
Chickasaw287065
Clarke282190
Calhoun266141
Holmes262187
Smith250649
Yalobusha221047
Tallahatchie220450
Walthall211058
Greene209045
Lawrence206833
Perry199953
Amite198452
Webster196542
Noxubee178939
Montgomery172454
Jefferson Davis168342
Carroll162137
Tunica153334
Benton142535
Kemper138640
Choctaw127026
Claiborne126834
Humphreys126637
Franklin116728
Quitman103926
Wilkinson101936
Jefferson91333
Sharkey63020
Issaquena1926
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Alabama Coronavirus Cases

Cases: 784484

Reported Deaths: 13921
CountyCasesDeaths
Jefferson1111691760
Mobile707171225
Madison49549625
Baldwin36108489
Shelby36062314
Tuscaloosa33661547
Montgomery33066676
Lee22407219
Calhoun21041405
Morgan19734334
Etowah19001459
Marshall17619274
Houston16697382
St. Clair15361303
Cullman14506257
Limestone14505187
Elmore14387260
Lauderdale13436280
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DeKalb12140236
Walker10524329
Blount9649156
Autauga9642137
Jackson9325156
Coffee8793175
Dale8529172
Colbert8482182
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Escambia6553120
Covington6420165
Chilton6342143
Russell602455
Franklin5758101
Chambers5370133
Marion4769117
Dallas4676187
Pike460096
Clarke459878
Geneva4371116
Winston422994
Lawrence4107108
Bibb407380
Barbour343270
Marengo325683
Monroe317152
Butler316490
Randolph304456
Pickens301873
Henry300357
Hale291584
Cherokee288353
Fayette277973
Washington245148
Crenshaw237069
Cleburne231150
Clay226765
Macon218658
Lamar193342
Conecuh181346
Lowndes170758
Coosa168033
Wilcox159736
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Perry136336
Sumter124336
Greene120642
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While some cool mornings are again in store for the weekend, afternoons start to warm up a bit, so plan on dressing in layers if you're heading to the MSU or Bama games, because you'll need to utilize them in different ways.
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