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Burger King is selling a 'Ghost Whopper' for Halloween

At 62, the Whopper is approaching retirement age. But Burger K...

Posted: Oct 21, 2019 8:32 AM
Updated: Oct 21, 2019 4:00 PM

At 62, the Whopper is approaching retirement age. But Burger King is squeezing new life out of its iconic menu item through themed special editions throughout the year.

The latest release, ahead of Halloween, is a Ghost Whopper, which is a regular burger with a special white cheddar-cheese-flavored (and colored) sesame-seed bun. It's only available for a limited time in 10 restaurants across the United States for $4.59. It will go on sale October 24.

Burger King hired Riz Mirza, a psychic medium, to produce a 'spirit taste test' advertisement. The company (jokingly?) claims that the spirits Mirza attracted offered reviews of the Ghost Whopper.

''It's beyond belief to experience this taste,' said one of the spirits,' Burger King said in a press release. 'Another one affirmed, 'It's filth!' Others just didn't know what they were holding in their hands because they've never seen a hamburger in their lifetime.'

Halloween is a popular holiday for Burger King. In 2018, it sold a Nightmare King, a spooky spin on a chicken sandwich on a green sesame seed bun. Before that, it has sold variations of the Whopper with Halloween themes, including in 2015 when it sold an A.1. Halloween Whopper with a black bun.

Burger King frequently uses its most recognizable burger in splashy promotions.

Earlier this year, it rolled out an 'Upside-Down Whopper' sandwich, which is just a regular Whopper served with the bottom of the bun on the top of the burger and the top of the bun on the bottom. The burger was marketing promotion for the Netflix series 'Stranger Things.'

Prior to that, it also rolled out a new Whopper meal box, called 'Real Meals,' labeled with different moods and colors. The packaging came in five moods: 'pissed' in red, 'blue' for sad, 'salty' in teal, 'YAAAS' in purple and 'DGAF' (that's 'don't give a f---' in internet speak) in black.

These promotions attract attention, according to Neil Saunders, managing director of GlobalData Retail. He previously told CNN Business that the brand is adept at getting attention with creative menu innovations.

One Whopper that has found permanent success is the Impossible Whopper. Burger King rolled out the meatless version nationwide this summer to great success. The company said it's attracting new customers to its restaurants.

The promotions also come as competition tightens in the fast food business.

Quick-serve restaurants like Burger King are hyper-competitive, fighting for the same audience. Customers are not typically loyal to any particular brand, so fast-food companies resort to oddball, sometimes outlandish marketing tactics or crazy food creations to draw in customers.

Taco Bell teamed up with Microsoft last week to give away a bundle of Xbox products if they buy Chalupa meals.

In 2017, Wendy's famously challenged a teen to get 18 million retweets to score free nuggets for a year (he got the nuggets and set a record for the most retweeted tweet). And Domino's is chasing new clients by rewarding them for eating pizza — even if they buy it from a competitor.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 319511

Reported Deaths: 7368
CountyCasesDeaths
DeSoto22267267
Hinds20657421
Harrison18401317
Rankin13868282
Jackson13681248
Madison10239224
Lee10052176
Jones8458167
Forrest7824153
Lauderdale7257242
Lowndes6501150
Lamar634088
Lafayette6303121
Washington5419136
Bolivar4836133
Panola4665110
Oktibbeha466098
Pearl River4600147
Marshall4572105
Warren4440121
Pontotoc425073
Union415677
Monroe4155135
Neshoba4059179
Lincoln4008112
Hancock386487
Leflore3515125
Tate342386
Sunflower339391
Pike3368111
Alcorn324272
Scott319774
Yazoo314171
Adams305886
Itawamba305078
Copiah299666
Coahoma298484
Simpson298189
Tippah291868
Prentiss283661
Leake271774
Marion271280
Covington267283
Wayne264442
Grenada264087
George252051
Newton248663
Tishomingo231268
Winston229981
Jasper222148
Attala215073
Chickasaw210559
Holmes190374
Clay187754
Stone187433
Tallahatchie180041
Clarke178980
Calhoun174032
Yalobusha167840
Smith164034
Walthall135347
Greene131833
Lawrence131024
Montgomery128643
Noxubee128034
Perry126738
Amite126242
Carroll122330
Webster115032
Jefferson Davis108033
Tunica108027
Claiborne103130
Benton102325
Humphreys97533
Kemper96629
Franklin85023
Quitman81916
Choctaw79118
Wilkinson69432
Jefferson66228
Sharkey50917
Issaquena1696
Unassigned00

Alabama Coronavirus Cases

Cases: 548323

Reported Deaths: 11288
CountyCasesDeaths
Jefferson809531565
Mobile42066826
Madison35663525
Tuscaloosa26162458
Shelby25595254
Montgomery25081612
Baldwin21839313
Lee16265176
Calhoun14718325
Morgan14626285
Etowah14171363
Marshall12449230
Houston10764288
Elmore10295213
Limestone10182157
St. Clair10160251
Cullman9941201
Lauderdale9596249
DeKalb8967189
Talladega8458184
Walker7335280
Autauga7230113
Blount6944139
Jackson6922113
Colbert6414140
Coffee5627127
Dale4929114
Russell454941
Chilton4472116
Franklin431083
Covington4273122
Tallapoosa4136155
Escambia401780
Chambers3726124
Dallas3607156
Clarke352961
Marion3242106
Pike314078
Lawrence3129100
Winston283572
Bibb268464
Geneva257581
Marengo250665
Pickens236862
Barbour234659
Hale226878
Butler224071
Fayette218162
Henry193843
Cherokee187245
Randolph187044
Monroe179341
Washington170439
Macon162951
Clay160159
Crenshaw155657
Cleburne153244
Lamar146537
Lowndes142054
Wilcox127030
Bullock124242
Conecuh113430
Coosa111429
Perry108626
Sumter105732
Greene93534
Choctaw62025
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The relative lack of humidity has been a welcome change from the summertime stuffiness we’ve had lately. That lack of humidity will once again ensure that temperatures get down into the mid 60s for early morning Thursday. While Friday morning will remain comfortable as well, rain chances ratchet up as a tropical system approaches this weekend.
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