Twitter's disappearing Snapchat clone... disappears

Twitter's disappearing Snapchat clone... disappears

Posted: Jul 14, 2021 1:50 PM
Updated: Jul 14, 2021 1:50 PM

Most major social media platforms have tried a version of Snapchat's Stories, but Twitter is the first to admit its experiment with disappearing content failed.

The company announced Wednesday that it will kill off Fleets, its disappearing posts product, on August 3 — less than a year after introducing it — because users were less interested in sharing their "fleeting thoughts" on Twitter than it expected.

"We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts," Ilya Brown, Twitter's vice president of product, said in a blog post. "But ... we haven't seen an increase in the number of new people joining the conversation with Fleets like we hoped."

Fleets are posts that disappear after 24 hours and are viewed in a line at the top of a user's feed, rather than in their timeline. And unlike typical tweets, Fleets do not receive retweets, likes or public replies; instead, users can only react to them with direct messages. The company had hoped the product would encourage infrequent Twitter users to engage on the platform more frequently.

Twitter first started testing Fleets in Brazil in March 2020 and officially launched them in November.

While Fleets didn't catch on with Twitter users, similar products are popular on other social media sites. Snapchat pioneered the concept of content that disappears after 24 hours in 2013, and many platforms, including Facebook, Instagram, YouTube and LinkedIn, have since released their own versions.

Fleets were part of a broader effort at Twitter to become more than just a place to share short blocks of text, including by adding more audio and video features.

Twitter plans to update the tweet composer to include features from the Fleet composer, including adding the full-screen camera, text formatting options and GIF stickers, after users found it helpful to be able to easily share media using Fleets, Brown added. And while Fleets will no longer show up at the top of users' timelines, that space will still feature information on what's happening live on the platform, such as when someone you follow is speaking in an audio conversation.

The-CNN-Wire
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Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 501097

Reported Deaths: 9990
CountyCasesDeaths
Harrison34338538
DeSoto32117403
Hinds31939628
Jackson24494382
Rankin21995390
Lee15543235
Madison14581280
Jones13851242
Forrest13453251
Lauderdale11991317
Lowndes11050188
Lamar10521135
Pearl River9533237
Lafayette8550140
Hancock7732127
Washington7438158
Oktibbeha7146131
Monroe6777177
Warren6694176
Pontotoc6664102
Neshoba6637206
Panola6531131
Marshall6467134
Bolivar6317148
Union602894
Pike5820152
Alcorn5669101
Lincoln5436135
George496879
Scott472898
Tippah469281
Prentiss467281
Leflore4658144
Itawamba4636105
Tate4588111
Adams4587119
Copiah448592
Simpson4446116
Yazoo444187
Wayne439772
Covington428894
Sunflower4239105
Marion4226108
Coahoma4160105
Leake408288
Newton381779
Grenada3707108
Stone360364
Tishomingo359792
Attala331589
Jasper329965
Winston314291
Clay308076
Chickasaw300367
Clarke292494
Calhoun279446
Holmes267987
Smith264050
Yalobusha234047
Tallahatchie228051
Greene219348
Walthall218763
Lawrence212940
Perry205556
Amite205156
Webster202946
Noxubee186740
Montgomery179656
Jefferson Davis171743
Carroll169138
Tunica159839
Benton148838
Kemper141941
Choctaw133426
Claiborne132737
Humphreys129538
Franklin120228
Quitman106428
Wilkinson105139
Jefferson94534
Sharkey64120
Issaquena1937
Unassigned00

Alabama Coronavirus Cases

Cases: 818652

Reported Deaths: 15378
CountyCasesDeaths
Jefferson1147091924
Mobile724971336
Madison52231697
Shelby37575349
Baldwin37224549
Tuscaloosa35073612
Montgomery34092739
Lee23519246
Calhoun22221482
Morgan20910378
Etowah19816498
Marshall18338303
Houston17360412
St. Clair16034339
Cullman15406293
Limestone15328199
Elmore15186286
Lauderdale14270295
Talladega13827281
DeKalb12637261
Walker11180370
Blount10179176
Autauga9967148
Jackson9860183
Coffee9205191
Dale8884185
Colbert8840201
Tallapoosa7079198
Escambia6766132
Covington6706183
Chilton6633161
Russell635259
Franklin5959105
Chambers5607142
Marion4995126
Dallas4949200
Pike4791105
Clarke475484
Geneva4568127
Winston4507103
Lawrence4309117
Bibb424686
Barbour357576
Marengo337890
Monroe331463
Randolph329864
Butler325896
Pickens315682
Henry311966
Hale311188
Cherokee302360
Fayette292379
Washington251351
Cleburne247460
Crenshaw244875
Clay243068
Macon234163
Lamar223347
Conecuh185953
Coosa180040
Lowndes174764
Wilcox168739
Bullock151644
Perry138340
Sumter132938
Greene126644
Choctaw88227
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Clear cool and dry to begin your weekend, but both afternoons should be a little bit above what we expect for this time of year temperature wise. Rain chances begin to return late Sunday night, with at least two chances for storms over the next week, summer could be strong.
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