JLo and Shakira's Super Bowl message

Article Image

From starring in the critically acclaimed film, "Hustlers," to making waves in the fashion world, Jennifer Lopez had the year of a lifetime.

Posted: Feb 3, 2020 4:20 PM
Updated: Feb 3, 2020 4:20 PM

The Kansas City Chiefs were not the only winners at the Super Bowl, as Shakira and Jennifer Lopez brought Latin rhythms to one of the world's largest stages in their halftime performance. The bilingual show included medleys of their hits, scores of backup dancers, costume changes, a children's choir, and a dual-sided sequined cape featuring the flags of Puerto Rico and the United States. JLo's daughter Emme even performed alongside her mother, singing Bruce Springsteen's "Born In The USA."

Beyond its entertainment value, the Super Bowl halftime show mattered because it put Latino performers center stage, celebrating their contributions to popular culture. It reflected a smart marketing strategy by the NFL and it was a win for diversity and inclusion.

The Super Bowl is one of the few events that Americans gather together to collectively experience. Last year's Super Bowl drew about 98 million viewers, and even at that, it was one of its least-watched games in more than a decade. While the ratings for this year's event are not known yet, it is certainly true that this was the most Latino Super Bowl ever. Demi Lovato, who is partly of Mexican descent, gave a stirring rendition of the national anthem. Los Tigres Del Norte, a Mexican-American norteño band, kicked off the Spanish-language simulcast of the game. Shakira and JLo were joined on stage by Bad Bunny and J Balvin, two popular Latin artists who sang in Spanish.

This kind of visibility is important. Too often, when Latinos are in the national spotlight, it is because of stories about illegal immigration, crime, or tragedies. Consider the last time you saw Latinos featured in the news. Events like the El Paso Wal-Mart massacre, Hurricane Maria in Puerto Rico, and migrant children in cages at the border are probably what come to mind. It is a sad reality that Latinos generally struggle with positive representation in Hollywood, the media, and in politics. So having two Latinas starring in one of the biggest entertainment events of the year is a reminder that Latinos are a significant force in American culture.

In fact, JLo and Shakira made history on Sunday night. While other Latino artists like Christina Aguilera, Gloria Estefan, and Arturo Sandoval have performed in Super Bowl halftime shows, this was the first time that two Latinas were the headliners.

This year's show was also a good business move for the NFL. According to the league, just 9% of the average TV audience this season was Latino, while the Institute for Diversity and Ethics in Sport reports that fewer than 1% of NFL players are Latino or of Latino descent. With Latinos making up 18% of the US population, the NFL has work to do in recruiting Latino fans and players. Throwing an entertainment extravaganza in Miami, the unofficial US capital of Latin America, is a solid start.

Sure, some analysts and political junkies will be talking about the new Trump campaign ad that ran during the Super Bowl. But most people tune into the big game to escape the usual pressures and routines of everyday life. They want a great game and a great show -- and on the latter, JLo and Shakira delivered with their talent and charisma. Latinos can feel proud knowing that viewers will likely remember the exuberant halftime fiesta far more than any political commercial.

The 2020 Super Bowl halftime show was a showcase for Shakira and JLo -- and their roots. Their unapologetically diverse celebration showed that Latino culture is every bit as American as the Super Bowl.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 512632

Reported Deaths: 10262
CountyCasesDeaths
Harrison34853555
DeSoto33162432
Hinds32556641
Jackson24830389
Rankin22442402
Lee16238242
Madison14874283
Jones14086247
Forrest13741259
Lauderdale12249324
Lowndes11286193
Lamar10644140
Pearl River9707244
Lafayette8827143
Hancock7835132
Washington7550169
Oktibbeha7204138
Monroe6989179
Pontotoc6970109
Warren6849178
Panola6746134
Neshoba6726210
Marshall6653141
Bolivar6440151
Union633897
Pike5924156
Alcorn5862107
Lincoln5525136
George510180
Prentiss500884
Tippah490282
Itawamba4829107
Scott477499
Adams4766125
Tate4748116
Leflore4723144
Copiah455895
Yazoo455591
Simpson4543117
Wayne442772
Covington432895
Sunflower4299106
Marion4265112
Coahoma4227109
Leake413790
Newton395581
Tishomingo381793
Grenada3775109
Stone365666
Jasper340166
Attala337790
Winston317792
Chickasaw313367
Clay311878
Clarke301195
Calhoun284449
Holmes271289
Smith268952
Yalobusha243747
Tallahatchie231453
Greene224749
Walthall221366
Lawrence217840
Perry213356
Amite209557
Webster205148
Noxubee188642
Montgomery181557
Carroll174441
Jefferson Davis173643
Tunica163239
Benton152639
Kemper144941
Choctaw136527
Claiborne134238
Humphreys131139
Franklin124929
Quitman107528
Wilkinson105939
Jefferson96834
Sharkey65121
Issaquena1957
Unassigned00

Alabama Coronavirus Cases

Cases: 844951

Reported Deaths: 16115
CountyCasesDeaths
Jefferson1161002006
Mobile741871379
Madison53279732
Shelby38325368
Baldwin38068589
Tuscaloosa36009641
Montgomery34482781
Lee25550263
Calhoun22585518
Morgan22451406
Etowah20013517
Marshall18777316
Houston17727425
St. Clair16875358
Limestone16135218
Cullman16044303
Elmore15904294
Lauderdale14968306
Talladega14189299
DeKalb12967269
Walker12020380
Blount10714192
Autauga10517157
Jackson10157194
Coffee9414192
Colbert9334208
Dale9018191
Tallapoosa7254201
Russell707765
Chilton7018170
Escambia6955143
Covington6932195
Franklin6340108
Chambers5783142
Marion5401130
Dallas5285209
Pike5118109
Clarke484986
Lawrence4826129
Winston4780110
Geneva4642136
Bibb434094
Barbour369480
Butler3434100
Marengo342393
Monroe337066
Randolph334367
Pickens333188
Fayette330085
Henry320666
Hale318189
Cherokee317563
Crenshaw260477
Washington256952
Cleburne254460
Lamar251253
Clay250869
Macon244764
Conecuh192762
Coosa184947
Lowndes178168
Wilcox177438
Bullock152645
Perry141840
Sumter139241
Greene130245
Choctaw93228
Out of AL00
Unassigned00
Tupelo
Clear
37° wxIcon
Hi: 63° Lo: 36°
Feels Like: 37°
Columbus
Clear
37° wxIcon
Hi: 62° Lo: 37°
Feels Like: 37°
Oxford
Clear
30° wxIcon
Hi: 60° Lo: 32°
Feels Like: 30°
Starkville
Clear
34° wxIcon
Hi: 62° Lo: 36°
Feels Like: 34°
High pressure will continue to dominate our weather forecast for our Saturday. This will keep us filled with plenty of sunshine in our weather forecast for our Saturday.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather