Chipotle's new strategy: Dieters welcome

Chipotle, eager to promote itself as a healthy choice, tweaked its menu to fit with trendy diet plans....

Posted: Jan 2, 2019 4:43 PM
Updated: Jan 2, 2019 4:43 PM

Chipotle, eager to promote itself as a healthy choice, tweaked its menu to fit with trendy diet plans.

Beginning Wednesday, the Mexican food chain will begin offering "Lifestyle Bowls," a new collection of meals that fit into paleo, ketogenic and Whole30 diets.

Business and industry sectors

Business, economy and trade

Chipotle Mexican Grill Inc

Companies

Consumer products

Diet and nutrition

Diet, nutrition and fitness

Food and drink

Food products

Fruits and vegetables

Health and medical

Kinds of foods and beverages

Vegetables

Weight loss diets

Food and beverage industry

Restaurant and food service industry

Restaurant industry

Restaurants

Nutrition

Company activities and management

Company strategy

Marketing and advertising

"These first-to-category, diet-driven menu offerings are helping those who have committed to living a healthier lifestyle by making it easy to order delicious bowls that only contain the real ingredients permitted by certain diet regimens," the company said in a statement.

The new bowls can be ordered on Chipotle's (CMG) app or online. The items consist of ingredients already on the menu, so walk-in eaters can also order the bowls.

The diet bowls include:

  • Whole30 Salad Bowl: Romaine lettuce, carnitas, fajita veggies, tomato salsa and guacamole
  • Paleo Salad Bowl: Romaine lettuce, barbacoa, fajita veggies, green salsa and guacamole
  • Keto Salad Bowl: Romaine lettuce, carnitas, red salsa, cheese and guacamole
  • Double Protein Bowl: White rice, black beans, chicken (full portion), steak (full portion), red salsa, romaine lettuce and sour cream

All three of these diets follow strict rules and are growing in popularity.

The ketogenic diet includes low-carb, high-fat foods that force the body into a state of ketosis — when you burn fat, instead of carbohydrates, for energy. Whole30 cuts out sugar, grains, dairy and legumes for 30 days, and paleo is modeled after eating habits in the paleolithic era.

The move toward diet food is another step in Chipotle's reinvention, as it works to recover from a series of health scares at its restaurants.

The new bowls are latest change under CEO Brian Niccol, the former head of Taco Bell, who has turned the restaurant around after a number of people got sick during multiple outbreaks of foodborne illness in recent years. The most serious was an E. coli outbreak in 2015 that sickened 60 customers in 14 states.

In 2018 the company closed 2,000 locations to retrain staff on food safety.

Chipotle stock skyrocketed 40% last year and is one of the top-10 performers in the S&P 500 since Niccol joined. He also started testing a slew of new items, like milkshakes, beefed up its digital offerings and launched a new advertising campaign.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 515504

Reported Deaths: 10296
CountyCasesDeaths
Harrison34999558
DeSoto33360432
Hinds32743643
Jackson24906392
Rankin22565405
Lee16455245
Madison14954283
Jones14158248
Forrest13834260
Lauderdale12311323
Lowndes11357193
Lamar10693140
Pearl River9748244
Lafayette8868143
Hancock7849132
Washington7559169
Oktibbeha7229138
Monroe7068179
Pontotoc7033110
Warren6885178
Panola6791135
Neshoba6744210
Marshall6707142
Bolivar6468151
Union643598
Pike5942157
Alcorn5921107
Lincoln5540136
George510680
Prentiss508285
Tippah495683
Itawamba4884107
Scott478999
Tate4777117
Adams4776125
Leflore4749144
Copiah458195
Yazoo458092
Simpson4566117
Wayne443472
Covington434895
Sunflower4319106
Marion4295112
Coahoma4244110
Leake414191
Newton396182
Tishomingo386894
Grenada3789109
Stone366166
Jasper341266
Attala340490
Chickasaw318367
Winston318392
Clay312978
Clarke301695
Calhoun286850
Holmes272889
Smith270552
Yalobusha244947
Tallahatchie232353
Greene225149
Walthall222166
Lawrence220242
Perry214556
Amite210357
Webster206548
Noxubee188843
Montgomery182157
Carroll175441
Jefferson Davis174343
Tunica163539
Benton153139
Kemper145441
Choctaw137027
Claiborne134839
Humphreys132239
Franklin126530
Quitman107828
Wilkinson106139
Jefferson97134
Sharkey65321
Issaquena1957
Unassigned00

Alabama Coronavirus Cases

Cases: 847659

Reported Deaths: 16172
CountyCasesDeaths
Jefferson1163752005
Mobile743371381
Madison53434738
Shelby38413371
Baldwin38171589
Tuscaloosa36131643
Montgomery34571782
Lee25664264
Calhoun22622519
Morgan22527408
Etowah20059520
Marshall18821318
Houston17769426
St. Clair16946359
Limestone16192220
Cullman16140305
Elmore15948295
Lauderdale15055307
Talladega14244302
DeKalb13061271
Walker12138380
Blount10765193
Autauga10545157
Jackson10204195
Coffee9435192
Colbert9363210
Dale9038192
Tallapoosa7283202
Russell710165
Chilton7078170
Covington6967197
Escambia6962144
Franklin6364108
Chambers5795142
Marion5435130
Dallas5302210
Pike5128109
Clarke485686
Lawrence4845130
Winston4785110
Geneva4650136
Bibb435495
Barbour370180
Butler3444101
Marengo342793
Monroe338366
Randolph337767
Pickens334790
Fayette331485
Henry321066
Cherokee319964
Hale318889
Crenshaw261678
Washington256852
Cleburne255460
Lamar253555
Clay252069
Macon245767
Conecuh193562
Coosa185847
Wilcox178338
Lowndes178268
Bullock152745
Perry141840
Sumter139741
Greene130345
Choctaw94328
Out of AL00
Unassigned00
Tupelo
Cloudy
70° wxIcon
Hi: 69° Lo: 56°
Feels Like: 70°
Columbus
Cloudy
68° wxIcon
Hi: 70° Lo: 54°
Feels Like: 68°
Oxford
Cloudy
° wxIcon
Hi: 67° Lo: 59°
Feels Like: °
Starkville
Cloudy
68° wxIcon
Hi: 70° Lo: 53°
Feels Like: 68°
Rain coming in this weekend as a cold front moves through the area bringing cooler temperatures on into the start of next week.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather