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Trump 'hated' his campaign's closing ad and insisted on immigration pivot

President Donald Trump was not pleased by the ...

Posted: Nov 6, 2018 10:48 AM
Updated: Nov 6, 2018 10:48 AM

President Donald Trump was not pleased by the marquee closing TV ad his campaign unveiled last week featuring upbeat themes about the economy.

"He hated it," one Republican official said, speaking on condition of anonymity to discuss internal conversations the President had with allies.

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Instead, he insisted to aides that his closing argument for the midterm elections would be a hardline anti-immigration message to fire up his core supporters, two Republican officials familiar with the matter tell CNN.

House Republican sources who had been frustrated with the President for a number of reasons this election year very much liked the ad touting the economy because it was a rare appeal to the very suburban female voter they are worried about losing big time -- largely because of the President's polarizing rhetoric.

This mixed messaging is yet another indication of the divide playing out inside Trump's inner circle -- and Republicans at large -- on the eve of the midterm elections. The debate remains whether the message of fear and division over immigration was the best course for the President to take, rather than to talk more about the booming economy as many GOP leaders have implored Trump to do.

That latest ad, which was racist in its tone and subject matter, was initially rejected by CNN and later NBC and Fox News on Monday. The President retweeted the racist message from his official Twitter account, a sign of his personal approval, which he never did with the slick ad created by his campaign.

The President had signed off on the closing ad, overseen by campaign manager Brad Parscale, but in the wake of the Pittsburgh synagogue shooting and the arrest of the alleged Florida pipe bomb maker, Trump did not think the optimistic message on the economy was sufficient or the right approach, the two GOP officials said.

It's unclear whether the President is holding Parscale personally responsible for the ad, but the two Republican officials said Trump was agitated at him over the $6 million nationwide ad buy.

Parscale told CNN's Dana Bash last week: "What this ad shows is things are getting better. We need to continue to vote Republican and to continue to move forward with the president's agenda."

The ad, which had echoes of Ronald Reagan's epic 1984 "Morning in America" political commercial, had the look and feel of a Super Bowl ad. It did not feature Trump, which the two GOP officials said also did not please the President.

Mississippi Coronavirus Cases

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Hinds7796173
DeSoto670178
Harrison484483
Jackson435081
Rankin383786
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Lee344979
Forrest296377
Jones283782
Washington252197
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Lauderdale2376131
Lamar217138
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Neshoba1814111
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Panola166337
Leflore160787
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Warren152755
Monroe145972
Pontotoc143819
Pike137256
Lincoln135555
Copiah135036
Marshall134826
Scott123829
Coahoma123436
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Yazoo119333
Simpson118649
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Tishomingo79341
Hancock78127
Attala77626
Clarke72349
Clay67621
Jasper67417
Walthall63327
Calhoun61412
Noxubee59617
Smith58316
Claiborne53216
Montgomery52923
Tunica52217
Lawrence49914
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Perry48122
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Stone45014
Amite41713
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Humphreys41216
Jefferson Davis39811
Webster36613
Wilkinson33020
Kemper32015
Benton3154
Sharkey27814
Jefferson27010
Franklin2373
Choctaw2036
Issaquena1063
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Alabama Coronavirus Cases

Confirmed Cases: 153016

Reported Deaths: 2633
CountyConfirmedDeaths
Jefferson22563372
Mobile14335314
Tuscaloosa10023133
Montgomery9759196
Madison904893
Shelby709960
Lee644966
Baldwin640569
Marshall428248
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Walker268892
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Autauga201029
Jackson200915
Franklin199731
Colbert192228
Russell19053
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Blount184824
Chilton181731
Escambia171328
Coffee16669
Covington166029
Dale163451
Pike130512
Chambers130143
Tallapoosa128686
Clarke127117
Marion104729
Butler99840
Barbour9889
Marengo97221
Winston90413
Geneva8417
Pickens80517
Lawrence80031
Randolph79814
Bibb79114
Hale74529
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Clay71912
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Henry6376
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Monroe6319
Washington62212
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Perry5806
Wilcox55912
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Fayette55312
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Sumter46721
Lamar4565
Choctaw38712
Greene33916
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