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Weight Watchers is changing its name to WW

Weight Watchers really wants to let you know that it's not just a diet company -- so much so that it's chang...

Posted: Sep 25, 2018 5:01 AM
Updated: Sep 25, 2018 5:01 AM

Weight Watchers really wants to let you know that it's not just a diet company -- so much so that it's changing its name to WW.

The company announced Monday that the new WW name reflects its focus on overall health and wellness, and not just shedding pounds.

CEO Mindy Grossman said in a statement that the company remains "committed to always being the best weight management program on the planet" but that it wants people to also focus on eating healthier, exercising and having a more positive mind-set.

Oprah Winfrey, who is a member of the company's board and owns a more than 8% stake, echoed those comments.

"The role WW can play in people's lives goes far beyond a number on the scale," Winfrey said in the release. "As Weight Watchers becomes WW, I believe we will continue to inspire people not only to eat well, but to move more, connect with others and continue to experience the joys of a healthy life."

Since Grossman, formerly of HSN, took over as the company's CEO last year, WW has done a solid job of making the company's programs more exciting for a broader base of people. It's also made a bigger effort to add more male subscribers.

More than just a diet company

WW has brought on actor Kevin Smith, music star DJ Khaled and celebrity chef Eric Greenspan as "ambassadors" for the company.

Its Freestyle program lets you eat a wider variety of food.

WW has also partnered with meditation company Headspace to provide exclusive content on the Weight Watchers app.

WW said it will relaunch its app in the United States on October 4 and that the international app will relaunch in the first quarter of 2019.

Shares of WW rose more than 4% on the news Monday. The stock is up nearly 65% this year and has surged more than tenfold since Winfrey first bought her stake in the company nearly three years ago.

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 67649

Reported Deaths: 1912
CountyConfirmedDeaths
Hinds5656118
DeSoto368031
Harrison253036
Madison244368
Rankin229235
Jackson228843
Jones191659
Forrest182056
Washington168942
Lee147941
Lauderdale141192
Neshoba128692
Lamar122614
Oktibbeha112739
Bolivar111834
Warren109533
Lowndes108538
Panola106214
Sunflower105425
Scott100320
Lafayette98317
Copiah95728
Leflore94765
Pike93836
Holmes90049
Grenada84921
Yazoo83312
Lincoln83241
Pontotoc8308
Simpson80330
Monroe80155
Leake79025
Wayne77421
Coahoma77213
Tate73629
Marshall7019
Marion68420
Union64316
Adams62925
Winston62316
Covington62113
George5895
Pearl River55439
Newton54311
Tallahatchie53011
Attala52325
Walthall50120
Chickasaw47019
Noxubee45912
Alcorn4345
Tishomingo4216
Calhoun4209
Prentiss41710
Claiborne40913
Smith40613
Clay39714
Hancock39514
Jasper3889
Itawamba37510
Tippah36713
Tunica3517
Clarke32626
Montgomery3265
Lawrence3228
Yalobusha31510
Humphreys29411
Quitman2701
Carroll26111
Greene25512
Perry2437
Amite2356
Webster23512
Kemper23414
Jefferson Davis2336
Wilkinson21113
Stone2055
Sharkey1995
Jefferson1957
Benton1431
Choctaw1354
Franklin1312
Issaquena262
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 99926

Reported Deaths: 1781
CountyConfirmedDeaths
Jefferson13258244
Mobile10517207
Montgomery6835149
Madison544734
Tuscaloosa423076
Baldwin365125
Unassigned363064
Shelby330936
Marshall318937
Lee270047
Morgan241118
Etowah216232
DeKalb183013
Calhoun180717
Elmore173138
Walker153964
Houston141912
Russell13872
St. Clair135418
Limestone134913
Dallas133123
Franklin128820
Cullman122712
Colbert120716
Lauderdale118919
Autauga117421
Escambia108717
Talladega104814
Jackson10144
Tallapoosa86579
Chambers84438
Dale83525
Clarke82610
Blount8124
Chilton8097
Butler76736
Coffee7646
Covington73720
Pike7087
Marion58026
Barbour5765
Lowndes57324
Marengo56515
Hale47826
Bullock46611
Winston45711
Perry4454
Washington44312
Bibb4425
Wilcox43210
Monroe4215
Pickens4049
Randolph40310
Conecuh39310
Sumter36418
Lawrence3512
Macon33914
Crenshaw3265
Choctaw28712
Cherokee2758
Henry2643
Clay2635
Geneva2631
Greene25211
Lamar2292
Fayette2125
Cleburne1271
Coosa1033
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