Missouri college drops Nike over Kaepernick ad

Some Nike fans protested the brand's move to feature ...

Posted: Sep 8, 2018 11:59 AM
Updated: Sep 8, 2018 11:59 AM

Some Nike fans protested the brand's move to feature Colin Kaepernick its latest ad campaign by burning their sports gear. One Missouri college responded by burning a metaphorical bridge.

College of the Ozarks announced that it is choosing "country over company" and is dropping Nike over the sportswear company's use of the former NFL player to promote the 30th anniversary of its "Just Do It" ad campaign.

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"College of the Ozarks plans to remove all athletic uniforms purchased from Nike or that contain the Nike emblem. Student athletes will no longer wear the brand in response to the company's new ad campaign," the private, Christian college said in a statement Wednesday.

"College of the Ozarks has stated its views regarding patriotism, the American flag, and the national anthem," the statement said, noting that in October It "revised its contracts for competition in all sports, adding a stipulation that all participating players and coaches show respect for the American flag and national anthem."

That same month, the Point Lookout, Missouri, school near Branson also unveiled a mandatory course called Patriotic Education and Fitness to encourage students' understanding of America's heritage, the nation's civic responsibilities, love of country and willingness to defend it.

On Monday, Kaepernick tweeted a photo of his face and the phrase, "Believe in something, even if it means sacrificing everything. #JustDoIt." A video ad featuring the quarterback ran during the NFL season opener Thursday evening.

The former San Francisco 49er has not played in the NFL since the 2016 season. That year, he began kneeling during the National Anthem to raise awareness about police brutality against African-Americans and other racial injustices.

Dozens of other players began joining Kaepernick, and he has become a symbol of the dividing lines over race in America. Kneeling players have repeatedly been rebuked by President Donald Trump and Vice President Mike Pence among others. Trump told The Daily Caller this week that Nike's decision to use Kaepernick sends "a terrible message."

Shares of Nike fell nearly 3% in midday trading Tuesday, and social media posts showing consumers cutting up or burning Nike clothing popped up with a hashtag encouraging a #NikeBoycott.

But Nike also received some praise for including Kaepernick and a reference to the contentiously debated protests in the campaign, which also features star athletes such as LeBron James and Serena Williams.

The company did not immediately respond to CNN requests for comment.

Mississippi Coronavirus Cases

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Cases: 265146

Reported Deaths: 5777
CountyCasesDeaths
DeSoto17741191
Hinds16891332
Harrison14279204
Rankin11239220
Jackson10917190
Lee9071145
Madison8599169
Jones6731118
Forrest6208124
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Leake238167
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Holmes172068
Clay166837
Tallahatchie157235
Stone152525
Clarke148162
Calhoun141322
Smith130026
Yalobusha123335
Walthall114537
Greene113729
Noxubee113026
Montgomery112036
Carroll106822
Lawrence106817
Perry105131
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Webster96824
Tunica89021
Claiborne88825
Jefferson Davis88430
Benton85823
Humphreys84724
Kemper80920
Quitman7139
Franklin70617
Choctaw63713
Wilkinson59825
Jefferson56821
Sharkey45217
Issaquena1606
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Alabama Coronavirus Cases

Cases: 441170

Reported Deaths: 6660
CountyCasesDeaths
Jefferson646811007
Mobile31620572
Madison28310217
Tuscaloosa21525275
Montgomery19954332
Shelby19335132
Baldwin17256189
Lee13205107
Morgan12639142
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Walker6036183
Jackson601545
Colbert549994
Blount547386
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Franklin374950
Russell357515
Chilton345473
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Escambia335444
Tallapoosa3149109
Dallas313296
Chambers304270
Clarke300236
Pike262531
Lawrence254155
Marion253761
Winston233642
Bibb222348
Geneva211547
Marengo209331
Pickens199631
Hale185244
Barbour182738
Fayette178629
Butler174460
Cherokee165731
Henry159925
Monroe152421
Randolph146436
Washington142327
Clay130546
Crenshaw124045
Macon122337
Cleburne121825
Lamar120222
Lowndes115536
Wilcox107922
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Perry100018
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