STREAMING NOW: Watch Now

Wanna bike instead of ride? Uber is cool with that

The CEO of Uber is encouraging customers to book bicycles instead of cars for short urban trips, even if tha...

Posted: Aug 30, 2018 1:31 PM
Updated: Aug 30, 2018 1:31 PM

The CEO of Uber is encouraging customers to book bicycles instead of cars for short urban trips, even if that costs his company.

"During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks," Dara Khosrowshahi told the Financial Times ahead his anniversary as CEO.

Khosrowshahi has used his first year at Uber to start offering customers transportation options beyond cars.

Uber launched an electric bike option in February in San Francisco, and has since expanded the offering to a handful of other American cities. In April, the company announced that it had acquired electric bike-share startup Jump Bikes.

The expansion is about more than just bicycles: A new electric scooter option will soon be available in San Francisco and other cities.

"There's a $6 trillion mobility market, and no one product is going to be serving that whole market," Khosrowshahi told the Financial Times.

The CEO acknowledged that emphasizing bikes and scooters at the expense of cars was likely to hurt sales. But he said it was better in the long run to give users options.

"We're able to shape behavior in a way that's a win for the user. It's a win for the city. Short-term financially, maybe it's not a win for us, but strategically, long term we think that is exactly where we want to head," he said.

Uber drivers are even coming around to the idea, he said.

Khosrowshahi said drivers see that bicycles would reduce demand for short rides, leaving them to complete longer, more lucrative journeys.

"When I've spoken to our driver partners about it, the first impression was, why are you bringing in a bike to compete against me?" he said. "The second impression after the conversation is, 'Oh, I get a longer ride where I can make more money? Sign me up.' "

Uber said last month that it had seen real changes resulting from its trial of electric bikes.

New riders taking a spin on its electric bikes in San Francisco are more likely to continue riding the bikes instead of hopping in one of its cars. The greatest shift away from cars occurred each weekday between 8 a.m. and 6 p.m., when traffic congestion is at its worst.

— Matt McFarland contributed reporting.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 468498

Reported Deaths: 9100
CountyCasesDeaths
Harrison31907468
Hinds30552569
DeSoto29532342
Jackson22868335
Rankin21016355
Lee14393214
Madison13961263
Jones13053215
Forrest12879231
Lauderdale11244292
Lowndes10148171
Lamar9972122
Pearl River8569208
Lafayette8008136
Hancock7110107
Oktibbeha6764117
Washington6756146
Neshoba6350200
Monroe6304156
Warren6267159
Panola6036122
Pontotoc599292
Bolivar5960143
Marshall5917115
Union558885
Pike5424133
Lincoln5192127
Alcorn509388
George454766
Scott447392
Leflore4377138
Tippah431780
Itawamba429192
Prentiss429074
Copiah423883
Simpson4238108
Wayne419663
Tate418999
Adams4174109
Yazoo411486
Sunflower4057104
Covington404891
Marion399699
Leake389784
Coahoma385996
Newton360273
Grenada3489100
Stone342657
Tishomingo320987
Attala318285
Jasper308261
Winston298191
Clay282672
Chickasaw277464
Clarke271784
Holmes257685
Calhoun256939
Smith241546
Yalobusha215447
Tallahatchie213849
Walthall203457
Lawrence202431
Greene202045
Perry195053
Amite191251
Webster191141
Noxubee173437
Montgomery168652
Jefferson Davis164041
Carroll158936
Tunica146533
Benton137531
Kemper136538
Claiborne124134
Choctaw123824
Humphreys122036
Franklin114127
Quitman100925
Wilkinson98335
Jefferson85832
Sharkey61620
Issaquena1916
Unassigned00

Alabama Coronavirus Cases

Cases: 757893

Reported Deaths: 12784
CountyCasesDeaths
Jefferson1082301712
Mobile694251158
Madison47738562
Baldwin35347420
Shelby34758281
Tuscaloosa32576495
Montgomery32249645
Lee21576200
Calhoun19621363
Morgan19061307
Etowah18363413
Marshall17028252
Houston15881337
St. Clair14724270
Limestone13908178
Elmore13812239
Cullman13756228
Lauderdale12909263
Talladega12124200
DeKalb11705220
Walker10047303
Autauga9371119
Blount9272146
Jackson8970132
Coffee8550150
Colbert8229160
Dale8162142
Escambia632298
Tallapoosa6255165
Covington6214153
Chilton6152128
Russell586753
Franklin558292
Chambers5155127
Dallas4569173
Marion4490114
Clarke447070
Pike439188
Geneva415999
Lawrence4002101
Winston399982
Bibb388975
Barbour334667
Marengo317778
Monroe306844
Butler305878
Pickens296166
Henry288550
Randolph288255
Hale282981
Cherokee275649
Fayette268569
Washington241844
Crenshaw226962
Clay219260
Macon211154
Cleburne205746
Lamar184638
Conecuh173337
Lowndes167856
Coosa160031
Wilcox153033
Bullock145642
Perry132430
Sumter122635
Greene117941
Choctaw71925
Out of AL00
Unassigned00
Tupelo
Cloudy
72° wxIcon
Hi: 85° Lo: 71°
Feels Like: 72°
Columbus
Cloudy
71° wxIcon
Hi: 81° Lo: 70°
Feels Like: 71°
Oxford
Cloudy
68° wxIcon
Hi: 82° Lo: 67°
Feels Like: 68°
Starkville
Cloudy
73° wxIcon
Hi: 81° Lo: 71°
Feels Like: 73°
The combo of a no named front and former tropical system Nicholas' leftovers will continue leave us with some pretty decent chances for some showers and thunderstorms over the next several days.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather