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Wanna bike instead of ride? Uber is cool with that

The CEO of Uber is encouraging customers to book bicycles instead of cars for short urban trips, even if tha...

Posted: Aug 30, 2018 1:31 PM
Updated: Aug 30, 2018 1:31 PM

The CEO of Uber is encouraging customers to book bicycles instead of cars for short urban trips, even if that costs his company.

"During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks," Dara Khosrowshahi told the Financial Times ahead his anniversary as CEO.

Khosrowshahi has used his first year at Uber to start offering customers transportation options beyond cars.

Uber launched an electric bike option in February in San Francisco, and has since expanded the offering to a handful of other American cities. In April, the company announced that it had acquired electric bike-share startup Jump Bikes.

The expansion is about more than just bicycles: A new electric scooter option will soon be available in San Francisco and other cities.

"There's a $6 trillion mobility market, and no one product is going to be serving that whole market," Khosrowshahi told the Financial Times.

The CEO acknowledged that emphasizing bikes and scooters at the expense of cars was likely to hurt sales. But he said it was better in the long run to give users options.

"We're able to shape behavior in a way that's a win for the user. It's a win for the city. Short-term financially, maybe it's not a win for us, but strategically, long term we think that is exactly where we want to head," he said.

Uber drivers are even coming around to the idea, he said.

Khosrowshahi said drivers see that bicycles would reduce demand for short rides, leaving them to complete longer, more lucrative journeys.

"When I've spoken to our driver partners about it, the first impression was, why are you bringing in a bike to compete against me?" he said. "The second impression after the conversation is, 'Oh, I get a longer ride where I can make more money? Sign me up.' "

Uber said last month that it had seen real changes resulting from its trial of electric bikes.

New riders taking a spin on its electric bikes in San Francisco are more likely to continue riding the bikes instead of hopping in one of its cars. The greatest shift away from cars occurred each weekday between 8 a.m. and 6 p.m., when traffic congestion is at its worst.

— Matt McFarland contributed reporting.

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 33591

Reported Deaths: 1204
CountyConfirmedDeaths
Hinds269748
DeSoto181818
Madison138236
Jones117349
Harrison104014
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Lauderdale94281
Forrest93943
Scott79215
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Lee58621
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Wayne55416
Warren55320
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Lowndes52613
Leflore52256
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Lamar5027
Pike47020
Sunflower4528
Lafayette4374
Monroe43635
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Panola3996
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Attala37524
Simpson3733
Newton35710
Adams34019
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Tate32313
Marion31312
Claiborne29310
Chickasaw29219
Winston28711
Pearl River27632
Noxubee2758
Marshall2693
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Clay25511
Union23811
Smith23412
Walthall2267
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Clarke21425
Lawrence1992
Yalobusha1938
Kemper18014
Carroll17311
Tallahatchie1664
Humphreys15910
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Tippah14411
Itawamba1418
Hancock13813
Webster12811
Tunica1193
Jefferson1173
Jefferson Davis1164
Prentiss1123
Greene10810
Amite1063
George1023
Wilkinson959
Tishomingo921
Quitman891
Alcorn852
Perry764
Choctaw754
Stone732
Franklin492
Benton420
Sharkey420
Issaquena101
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 48588

Reported Deaths: 1042
CountyConfirmedDeaths
Jefferson6030162
Mobile4418137
Montgomery4339109
Tuscaloosa254448
Madison19078
Marshall186611
Shelby150924
Lee149437
Morgan12205
Baldwin111410
Walker105127
Elmore98919
Dallas9639
Franklin92216
Etowah88214
DeKalb8416
Chambers65727
Russell6570
Autauga65313
Butler64328
Tallapoosa61669
Unassigned58626
Limestone5741
Houston5526
Cullman5395
Lauderdale5376
Lowndes48022
St. Clair4692
Colbert4656
Pike4595
Escambia4528
Calhoun4365
Coffee4074
Covington39911
Jackson3742
Bullock37010
Barbour3672
Dale3621
Talladega3497
Hale33722
Marengo33011
Wilcox2968
Clarke2946
Winston2893
Chilton2872
Sumter28512
Blount2731
Pickens2556
Monroe2492
Marion24514
Randolph2449
Conecuh2277
Perry2091
Bibb2081
Macon2069
Choctaw20212
Greene1928
Henry1433
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Washington1277
Lawrence1170
Cherokee1127
Geneva920
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Clay742
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