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Crazy rich summer: How the 2018 summer box office bounced back

The US box office bounced back in a big way this summer with revenue spiking 12.8% over this time last year,...

Posted: Aug 24, 2018 2:47 PM
Updated: Aug 24, 2018 2:47 PM

The US box office bounced back in a big way this summer with revenue spiking 12.8% over this time last year, when it suffered the worst haul in two decades.

This summer's offerings of superhero movies, documentaries and films that ushered in a new era in on-screen representation has been the "perfect antidote" to last year's "abysmal" ticket sales, according to Paul Dergarabedian, senior media analyst at comScore.

"Last summer gave short-sighted naysayers ammunition to declare the death of movie going," he said. "However, the cyclical nature of the industry was proven once again with a strong summer that had slate of films that offered everything from cinematic fast food to cinematic fine dining."

Here's how the US box office rebounded this summer:

Diversity

Hollywood finally got the message about representation. Films with diverse casts or ones that touch on race relations resonated with movie fans this summer.

"Ocean's 8," an all-female sequel to "Ocean's Eleven," topped the box office on its opening weekend in June. The film has since gone on to make $138 million domestically, which places it in the top ten highest-grossing films this summer.

Boots Riley's $3 million movie "Sorry to Bother You" has brought in roughly five times that amount since opening last month.

Spike Lee's "BlacKkKlansman" has made $26 million over its first two weeks, which is the most for a Lee film since 2006's "Inside Man."

And "Crazy Rich Asians," the first major studio film since "The Joy Luck Club" 25 years ago to feature a predominately Asian cast, exceeded expectations at the big box office as one of the biggest rom-coms in recent years. A sequel is in early development at Warner Bros.

Related: 'Crazy Rich Asians' exceeds expectations, takes top spot at box office

Documentaries

The summer movie season is not typically known for documentaries, but that wasn't the case this year.

"Three Identical Strangers," the Ruth Bader Ginsburg documentary "RBG" and the Mr. Rogers documentary "Won't You Be My Neighbor?" all made more than $10 million. "Won't You Be My Neighbor?" made a staggering $22 million. All three appeared in less than a 1,000 theaters during their theatrical runs.

This summer's docs were outliers because it's not a genre that is typically popular at the box office. The top documentary last year was Disney's nature film, "Born In China," which made $13.8 million, and the top documentary that was shown in less than a 1,000 theaters last year was "I Am Not Your Negro," which made $7.1 million.

"When people are fatigued by the news, by negativity, a divided country and sensationalism, a simple true story of one person overcoming huge obstacles to do good becomes almost soothing for adults to watch in the theater," Fandango correspondent Nikki Novak told CNN.

Related: From 'Solo' to 'Incredibles 2': How Disney moves on from a box office setback

Disney

The mouse was mighty this summer with three of the top five highest grossing films in the box office.

"The Incredibles 2" is at the top with "Solo: A Star Wars Story" and Marvel's "Ant-Man and the Wasp" coming in fourth and fifth, respectively.

Disney accounts for roughly a 35% market share of the overall box office this summer, according to comScore. That doesn't include the record opening weekend of "Avengers: Infinity War," which premiered a few days before the season began in May.

Even the studio's biggest disappointment this summer was somewhat successful. May's "Solo," which brought in lackluster returns for a "Star Wars" film, still made $213 million.

"Studios are stepping up their game to compete with not only each other but with streaming services like Netflix," Novak added. "What this summer really showed is that people still love going to the movies."

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 110592

Reported Deaths: 3171
CountyConfirmedDeaths
Hinds7731171
DeSoto655177
Harrison478481
Jackson429178
Rankin380086
Madison371092
Lee339279
Forrest292777
Jones281682
Washington250697
Lafayette241342
Lauderdale2329130
Lamar212038
Bolivar197775
Oktibbeha194154
Neshoba1795111
Lowndes173662
Panola164736
Leflore158786
Sunflower156749
Warren151854
Monroe143672
Pontotoc143019
Pike135555
Lincoln133954
Copiah133336
Marshall130026
Coahoma122836
Scott122729
Grenada119637
Simpson117648
Yazoo116933
Union113825
Holmes113060
Tate112339
Leake111839
Itawamba108724
Pearl River107456
Adams104042
Prentiss100919
Wayne97921
Alcorn94412
George93217
Marion92642
Covington90825
Tippah84820
Newton84227
Chickasaw81724
Tallahatchie81725
Winston81421
Tishomingo78640
Hancock76527
Attala76325
Clarke70948
Clay66621
Jasper66016
Walthall63427
Calhoun60912
Noxubee59516
Smith57716
Claiborne53016
Montgomery52723
Tunica51817
Lawrence48914
Yalobusha47914
Perry47522
Carroll45812
Greene44717
Stone44614
Amite41513
Quitman4096
Humphreys39916
Jefferson Davis39311
Webster36313
Wilkinson32920
Kemper31615
Benton3004
Sharkey27714
Jefferson26210
Franklin2283
Choctaw2036
Issaquena1063
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 152272

Reported Deaths: 2621
CountyConfirmedDeaths
Jefferson22300372
Mobile14273314
Tuscaloosa9886132
Montgomery9615196
Madison895192
Shelby700260
Lee643066
Baldwin636967
Marshall425348
Calhoun408459
Etowah399149
Morgan393232
Houston362332
DeKalb313326
Elmore308152
St. Clair276742
Limestone268327
Walker264192
Talladega253634
Cullman223923
Lauderdale204340
Autauga198928
Franklin198131
Jackson197914
Russell18993
Colbert188927
Dallas184527
Blount182723
Chilton178731
Escambia170328
Covington164429
Coffee16299
Dale161551
Pike130112
Tallapoosa126986
Chambers126643
Clarke126116
Marion103929
Butler99640
Barbour9819
Marengo96421
Winston88613
Geneva8297
Pickens79317
Randolph79314
Lawrence78830
Bibb78513
Hale73729
Cherokee71414
Clay70312
Lowndes69827
Bullock63417
Henry6286
Monroe6259
Washington62012
Crenshaw58830
Perry5796
Conecuh55413
Wilcox55412
Fayette54012
Macon52819
Cleburne5207
Sumter46421
Lamar4555
Choctaw38612
Greene33316
Coosa1963
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