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Kroger's next battleground: China

Kroger is making another big push into online groceries, this time by opening a digital business in China....

Posted: Aug 15, 2018 8:12 AM
Updated: Aug 15, 2018 8:12 AM

Kroger is making another big push into online groceries, this time by opening a digital business in China.

America's largest grocery chain said Tuesday that it will start selling its Simple Truth-brand products on Alibaba's Tmall Global site.

By partnering with Alibaba, Kroger can battle its biggest rivals on two fronts: It will expand its fledgling online business and will venture abroad for the first time. Tmall is internet giant Alibaba's e-commerce platform for foreign brands.

"E-commerce enables Kroger to quickly scale to reach new customers and markets where we don't operate physical stores, starting with China," Yael Cosset, Kroger's chief digital officer, said in a statement.

Simple Truth is Kroger's line of natural and organic goods. The brand reached $2 billion in sales earlier this year, the company said.

It's the latest attempt by Kroger to compete with Amazon and Walmart as online shopping for groceries becomes increasingly popular.

The company launched "Kroger Ship," a direct home delivery service, in four US cities earlier this month.

And in May, Kroger signed an exclusive deal with UK online supermarket Ocado to use its technology in the United States.

Partnering with Alibaba also gives Kroger a gateway into China's huge consumer market.

More and more Western companies have been using this playbook. Starbucks recently announced that it is joining forces with Alibaba to launch coffee delivery services in September.

Kroger's competitors also want to increase their presence in the region.

Walmart and Alibaba competitor JD.com have reportedly decided to invest $500 million in Dada-JD Daojia, a Chinese online grocery delivery company. Walmart first took a position in JD.com in 2016.

That partnership could get some new muscle from Silicon Valley. Google bought a $550 million stake in JD.com in June. The two tech firms plan to join forces to sell goods online across Southeast Asia, the United States and Europe. Google still can't offer its main services in China.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 501097

Reported Deaths: 9990
CountyCasesDeaths
Harrison34338538
DeSoto32117403
Hinds31939628
Jackson24494382
Rankin21995390
Lee15543235
Madison14581280
Jones13851242
Forrest13453251
Lauderdale11991317
Lowndes11050188
Lamar10521135
Pearl River9533237
Lafayette8550140
Hancock7732127
Washington7438158
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Monroe6777177
Warren6694176
Pontotoc6664102
Neshoba6637206
Panola6531131
Marshall6467134
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Union602894
Pike5820152
Alcorn5669101
Lincoln5436135
George496879
Scott472898
Tippah469281
Prentiss467281
Leflore4658144
Itawamba4636105
Tate4588111
Adams4587119
Copiah448592
Simpson4446116
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Clay308076
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Clarke292494
Calhoun279446
Holmes267987
Smith264050
Yalobusha234047
Tallahatchie228051
Greene219348
Walthall218763
Lawrence212940
Perry205556
Amite205156
Webster202946
Noxubee186740
Montgomery179656
Jefferson Davis171743
Carroll169138
Tunica159839
Benton148838
Kemper141941
Choctaw133426
Claiborne132737
Humphreys129538
Franklin120228
Quitman106428
Wilkinson105139
Jefferson94534
Sharkey64120
Issaquena1937
Unassigned00

Alabama Coronavirus Cases

Cases: 820011

Reported Deaths: 15407
CountyCasesDeaths
Jefferson1148361924
Mobile726091339
Madison52337697
Shelby37622350
Baldwin37258552
Tuscaloosa35117612
Montgomery34116740
Lee23536246
Calhoun22232488
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Limestone15349199
Elmore15264286
Lauderdale14314295
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Blount10197176
Autauga10047148
Jackson9874184
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Dale8900185
Colbert8871201
Tallapoosa7089198
Escambia6775134
Covington6713183
Chilton6645162
Russell637059
Franklin5962105
Chambers5610142
Marion5007127
Dallas4975200
Pike4796106
Clarke475784
Geneva4574127
Winston4519103
Lawrence4324117
Bibb425286
Barbour357876
Marengo338390
Monroe331564
Randolph329764
Butler326496
Pickens316384
Henry312766
Hale311688
Cherokee302860
Fayette294180
Washington251651
Cleburne247760
Crenshaw245275
Clay243368
Macon234863
Lamar224447
Conecuh186253
Coosa180240
Lowndes175364
Wilcox168939
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Perry138840
Sumter133238
Greene126744
Choctaw88527
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Clear cool and dry to begin your weekend, but both afternoons should be a little bit above what we expect for this time of year temperature wise. Rain chances begin to return late Sunday night, with at least two chances for storms over the next week, summer could be strong.
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