STREAMING NOW: Watch Now

Kroger's next battleground: China

Kroger is making another big push into online groceries, this time by opening a digital business in China....

Posted: Aug 15, 2018 8:12 AM
Updated: Aug 15, 2018 8:12 AM

Kroger is making another big push into online groceries, this time by opening a digital business in China.

America's largest grocery chain said Tuesday that it will start selling its Simple Truth-brand products on Alibaba's Tmall Global site.

By partnering with Alibaba, Kroger can battle its biggest rivals on two fronts: It will expand its fledgling online business and will venture abroad for the first time. Tmall is internet giant Alibaba's e-commerce platform for foreign brands.

"E-commerce enables Kroger to quickly scale to reach new customers and markets where we don't operate physical stores, starting with China," Yael Cosset, Kroger's chief digital officer, said in a statement.

Simple Truth is Kroger's line of natural and organic goods. The brand reached $2 billion in sales earlier this year, the company said.

It's the latest attempt by Kroger to compete with Amazon and Walmart as online shopping for groceries becomes increasingly popular.

The company launched "Kroger Ship," a direct home delivery service, in four US cities earlier this month.

And in May, Kroger signed an exclusive deal with UK online supermarket Ocado to use its technology in the United States.

Partnering with Alibaba also gives Kroger a gateway into China's huge consumer market.

More and more Western companies have been using this playbook. Starbucks recently announced that it is joining forces with Alibaba to launch coffee delivery services in September.

Kroger's competitors also want to increase their presence in the region.

Walmart and Alibaba competitor JD.com have reportedly decided to invest $500 million in Dada-JD Daojia, a Chinese online grocery delivery company. Walmart first took a position in JD.com in 2016.

That partnership could get some new muscle from Silicon Valley. Google bought a $550 million stake in JD.com in June. The two tech firms plan to join forces to sell goods online across Southeast Asia, the United States and Europe. Google still can't offer its main services in China.

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 30900

Reported Deaths: 1111
CountyConfirmedDeaths
Hinds249840
DeSoto159416
Madison130034
Jones112449
Neshoba98871
Rankin93412
Harrison91211
Lauderdale90979
Forrest86942
Scott77115
Jackson62216
Copiah60215
Washington5849
Leake57819
Holmes55341
Lee54718
Wayne54513
Oktibbeha54126
Warren51518
Yazoo5096
Leflore48751
Grenada4835
Lowndes48313
Lincoln46034
Lamar4587
Pike43112
Monroe40130
Lafayette3914
Sunflower3727
Attala36023
Covington3565
Panola3506
Newton3399
Bolivar33414
Simpson3173
Adams31118
Pontotoc2866
Tate28310
Marion28111
Chickasaw27718
Claiborne27410
Noxubee2638
Jasper2626
Winston2616
Pearl River25432
Clay25010
Marshall2323
Smith21811
Clarke20724
Union2079
Coahoma2016
Walthall1995
Kemper17914
Lawrence1772
Yalobusha1707
Carroll16511
Humphreys1479
Tallahatchie1364
Itawamba1358
Montgomery1322
Calhoun1304
Tippah13011
Hancock12813
Webster12710
Jefferson Davis1114
Prentiss1083
Jefferson1073
Greene1058
Tunica1003
Wilkinson949
Amite912
George883
Tishomingo801
Quitman760
Choctaw744
Alcorn692
Perry664
Stone651
Franklin452
Sharkey370
Benton360
Issaquena91
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 44375

Reported Deaths: 984
CountyConfirmedDeaths
Jefferson5221152
Montgomery4127103
Mobile4080134
Tuscaloosa228842
Marshall171110
Madison14307
Lee138437
Shelby128423
Morgan11025
Walker93924
Elmore92514
Franklin89514
Dallas8809
Baldwin8649
Etowah73913
DeKalb7195
Butler63328
Chambers62927
Autauga60712
Tallapoosa59169
Russell5520
Unassigned50323
Houston4964
Limestone4950
Lauderdale4906
Lowndes47221
Cullman4524
Pike4295
Colbert3956
St. Clair3822
Coffee3772
Bullock36910
Covington3587
Calhoun3545
Escambia3506
Barbour3492
Hale31121
Talladega3097
Marengo30211
Wilcox2918
Dale2880
Sumter28512
Clarke2746
Jackson2732
Winston2583
Chilton2462
Blount2351
Monroe2352
Pickens2356
Marion22413
Conecuh2097
Randolph2069
Choctaw19512
Macon1949
Bibb1901
Greene1868
Perry1771
Henry1343
Crenshaw1253
Washington1097
Lawrence1080
Cherokee977
Geneva800
Lamar771
Fayette701
Clay652
Coosa581
Cleburne361
Out of AL00
Tupelo
Clear
76° wxIcon
Hi: 91° Lo: 74°
Feels Like: 76°
Columbus
Clear
73° wxIcon
Hi: 88° Lo: 73°
Feels Like: 73°
Oxford
Clear
72° wxIcon
Hi: 87° Lo: 71°
Feels Like: 72°
Starkville
Broken Clouds
70° wxIcon
Hi: 86° Lo: 71°
Feels Like: 70°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather