This app works like Tinder -- for female friendships

One Friday night, Elva Carri wanted to go out dancing, but her friends were all too busy.So the Dublin residen...

Posted: Aug 1, 2018 10:23 AM
Updated: Aug 1, 2018 10:23 AM

One Friday night, Elva Carri wanted to go out dancing, but her friends were all too busy.

So the Dublin resident changed her gender on dating app Tinder to male and explained in her profile that she was looking for platonic female friends to hang out with.

"That evening I just chatted to a bunch of girls on Tinder," Carri, 33, told CNNMoney. She matched with more than 100 women in just 24 hours.

The following night, she and a friend from university went out with one of her matches and had a great time.

That experience back in 2014 inspired her to start GirlCrew, an online platform that helps women forge new friendships.

GirlCrew is now available in 35 cities worldwide and has nearly 40,000 users.

Girl power

GirlCrew began as a meet-up group on Facebook. Carri added her new matches on Tinder to the group so they could "hang out and connect easily."

One of those women, Aine Mulloy, started working with her on the project alongside Pamela Newenham, whom Carri met "on a surf weekend for entrepreneurs." The Facebook group went beyond Dublin and launched in other cities.

"People had requested we start them in other places," Carri said, so the team added cities where there was demand or where they thought the group would work well.

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Soon they realized they needed their own app. The Facebook group was already making money through ads, partnerships and sponsorships with brands, according to Carri, but the team wanted more control.

"When you're running something on someone else's platform, you come up against limitations," she said.

In 2016, the three women quit their jobs to work full time on GirlCrew. Carri was a digital marketing consultant, Newenham was a journalist, and Mulloy worked at an educational publishing company.

In June 2017, GirlCrew launched an app in Ireland -- followed by Australia, the United Kingdom and the United States over the following year.

The app, which is free to join and use, allows users to select the city they're based in. They can join events in the local area or create their own. Members must be over 18 and sign up using their real names.

In Dublin, where GirlCrew is based, there's a premium version for $12 a month. In July this year, GirlCrew also launched a premium version in San Francisco, available for $20 a month. Premium members get access to events hosted by GirlCrew, private chat groups and discounts from businesses.

The company has raised just under $1 million in funding, and investors include LinkedIn CEO Jeff Weiner. Newenham interviewed him for an article for the Irish Times, and he wanted to invest after she told him about GirlCrew.

Related: Meet the woman bringing lunchtime dating to Asian cities

The business hired its first employee in 2016 and now has six of them.

Most of the app's users are in their mid-20s to mid-30s, according to Carri. They include women whose friends have moved away or had children -- as well as mothers and retirees.

"Our members are ambitious and driven, and work really hard and are passionate about what they do -- so then when they have free time, they just want to make the most of it with some other women," Carri said.

"It's not that they don't have friends -- it's just everyone is so busy all the time, we need to optimize the time we do have."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 512632

Reported Deaths: 10262
CountyCasesDeaths
Harrison34853555
DeSoto33162432
Hinds32556641
Jackson24830389
Rankin22442402
Lee16238242
Madison14874283
Jones14086247
Forrest13741259
Lauderdale12249324
Lowndes11286193
Lamar10644140
Pearl River9707244
Lafayette8827143
Hancock7835132
Washington7550169
Oktibbeha7204138
Monroe6989179
Pontotoc6970109
Warren6849178
Panola6746134
Neshoba6726210
Marshall6653141
Bolivar6440151
Union633897
Pike5924156
Alcorn5862107
Lincoln5525136
George510180
Prentiss500884
Tippah490282
Itawamba4829107
Scott477499
Adams4766125
Tate4748116
Leflore4723144
Copiah455895
Yazoo455591
Simpson4543117
Wayne442772
Covington432895
Sunflower4299106
Marion4265112
Coahoma4227109
Leake413790
Newton395581
Tishomingo381793
Grenada3775109
Stone365666
Jasper340166
Attala337790
Winston317792
Chickasaw313367
Clay311878
Clarke301195
Calhoun284449
Holmes271289
Smith268952
Yalobusha243747
Tallahatchie231453
Greene224749
Walthall221366
Lawrence217840
Perry213356
Amite209557
Webster205148
Noxubee188642
Montgomery181557
Carroll174441
Jefferson Davis173643
Tunica163239
Benton152639
Kemper144941
Choctaw136527
Claiborne134238
Humphreys131139
Franklin124929
Quitman107528
Wilkinson105939
Jefferson96834
Sharkey65121
Issaquena1957
Unassigned00

Alabama Coronavirus Cases

Cases: 845108

Reported Deaths: 16115
CountyCasesDeaths
Jefferson1161242006
Mobile741961379
Madison53291732
Shelby38328368
Baldwin38074589
Tuscaloosa36017641
Montgomery34483781
Lee25557263
Calhoun22585518
Morgan22454406
Etowah20016517
Marshall18781316
Houston17729425
St. Clair16880358
Limestone16138218
Cullman16050303
Elmore15904294
Lauderdale14984306
Talladega14191299
DeKalb12971269
Walker12029380
Blount10715192
Autauga10517157
Jackson10161194
Coffee9415192
Colbert9341208
Dale9018191
Tallapoosa7255201
Russell707865
Chilton7018170
Escambia6955143
Covington6933195
Franklin6342108
Chambers5784142
Marion5403130
Dallas5285209
Pike5118109
Clarke484986
Lawrence4826129
Winston4780110
Geneva4642136
Bibb434094
Barbour369480
Butler3434100
Marengo342393
Monroe337066
Randolph334367
Pickens333188
Fayette330085
Henry320666
Hale318389
Cherokee317763
Crenshaw260477
Washington257052
Cleburne254460
Lamar251453
Clay250869
Macon244764
Conecuh192862
Coosa185047
Lowndes178168
Wilcox177438
Bullock152645
Perry141840
Sumter139241
Greene130245
Choctaw93228
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