This app works like Tinder -- for female friendships

One Friday night, Elva Carri wanted to go out dancing, but her friends were all too busy.So the Dublin residen...

Posted: Aug 1, 2018 10:23 AM
Updated: Aug 1, 2018 10:23 AM

One Friday night, Elva Carri wanted to go out dancing, but her friends were all too busy.

So the Dublin resident changed her gender on dating app Tinder to male and explained in her profile that she was looking for platonic female friends to hang out with.

"That evening I just chatted to a bunch of girls on Tinder," Carri, 33, told CNNMoney. She matched with more than 100 women in just 24 hours.

The following night, she and a friend from university went out with one of her matches and had a great time.

That experience back in 2014 inspired her to start GirlCrew, an online platform that helps women forge new friendships.

GirlCrew is now available in 35 cities worldwide and has nearly 40,000 users.

Girl power

GirlCrew began as a meet-up group on Facebook. Carri added her new matches on Tinder to the group so they could "hang out and connect easily."

One of those women, Aine Mulloy, started working with her on the project alongside Pamela Newenham, whom Carri met "on a surf weekend for entrepreneurs." The Facebook group went beyond Dublin and launched in other cities.

"People had requested we start them in other places," Carri said, so the team added cities where there was demand or where they thought the group would work well.

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Soon they realized they needed their own app. The Facebook group was already making money through ads, partnerships and sponsorships with brands, according to Carri, but the team wanted more control.

"When you're running something on someone else's platform, you come up against limitations," she said.

In 2016, the three women quit their jobs to work full time on GirlCrew. Carri was a digital marketing consultant, Newenham was a journalist, and Mulloy worked at an educational publishing company.

In June 2017, GirlCrew launched an app in Ireland -- followed by Australia, the United Kingdom and the United States over the following year.

The app, which is free to join and use, allows users to select the city they're based in. They can join events in the local area or create their own. Members must be over 18 and sign up using their real names.

In Dublin, where GirlCrew is based, there's a premium version for $12 a month. In July this year, GirlCrew also launched a premium version in San Francisco, available for $20 a month. Premium members get access to events hosted by GirlCrew, private chat groups and discounts from businesses.

The company has raised just under $1 million in funding, and investors include LinkedIn CEO Jeff Weiner. Newenham interviewed him for an article for the Irish Times, and he wanted to invest after she told him about GirlCrew.

Related: Meet the woman bringing lunchtime dating to Asian cities

The business hired its first employee in 2016 and now has six of them.

Most of the app's users are in their mid-20s to mid-30s, according to Carri. They include women whose friends have moved away or had children -- as well as mothers and retirees.

"Our members are ambitious and driven, and work really hard and are passionate about what they do -- so then when they have free time, they just want to make the most of it with some other women," Carri said.

"It's not that they don't have friends -- it's just everyone is so busy all the time, we need to optimize the time we do have."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 308737

Reported Deaths: 7139
CountyCasesDeaths
DeSoto20931250
Hinds19961410
Harrison17562303
Rankin13369277
Jackson13156243
Madison9950212
Lee9890170
Jones8310161
Forrest7542148
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Lowndes6289144
Lamar613384
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Marshall4286102
Pontotoc417572
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Neshoba4005176
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Hancock373385
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Tate325384
Pike3215105
Scott311472
Yazoo305069
Alcorn299465
Itawamba297877
Copiah293965
Coahoma290479
Simpson289586
Tippah285168
Prentiss276659
Marion266279
Leake261773
Wayne261541
Grenada256484
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Newton245761
George238547
Winston226081
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Attala213673
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Holmes187172
Clay183254
Stone179733
Clarke177776
Tallahatchie176140
Calhoun165431
Yalobusha160136
Smith159334
Walthall131043
Greene129633
Lawrence126623
Noxubee126534
Montgomery125742
Perry125238
Carroll120926
Amite120741
Webster113832
Jefferson Davis105532
Tunica103225
Claiborne101330
Benton97525
Kemper95628
Humphreys94632
Franklin82923
Quitman78916
Choctaw73917
Wilkinson65128
Jefferson64828
Sharkey49817
Issaquena1686
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Alabama Coronavirus Cases

Cases: 521623

Reported Deaths: 10739
CountyCasesDeaths
Jefferson754061493
Mobile39067799
Madison34040496
Tuscaloosa25367444
Montgomery24019567
Shelby23186239
Baldwin20701302
Lee15589165
Calhoun14342311
Morgan14158271
Etowah13685346
Marshall11995220
Houston10404278
Elmore10011200
Limestone9852147
Cullman9503189
St. Clair9463234
Lauderdale9265228
DeKalb8757181
Talladega8115171
Walker7139275
Jackson6756110
Autauga6750103
Blount6519134
Colbert6229130
Coffee5424113
Dale4772111
Russell430038
Franklin420782
Chilton4101109
Covington4061114
Tallapoosa3907146
Escambia390174
Dallas3525149
Chambers3514122
Clarke347060
Marion3072100
Pike306176
Lawrence295995
Winston273172
Bibb256059
Marengo248361
Geneva246075
Pickens233259
Barbour226455
Hale218575
Butler212967
Fayette209460
Henry188044
Cherokee182644
Randolph177241
Monroe172540
Washington165238
Macon155648
Clay150155
Crenshaw149457
Cleburne146741
Lamar139734
Lowndes136553
Wilcox124427
Bullock121640
Conecuh109428
Perry107626
Sumter103232
Coosa99428
Greene91434
Choctaw58824
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