Apple hits Facebook, again

Apple is taking active steps to block Facebook's data collection practices.The Safari-maker said Monday that i...

Posted: Jun 5, 2018 11:54 AM
Updated: Jun 5, 2018 11:54 AM

Apple is taking active steps to block Facebook's data collection practices.

The Safari-maker said Monday that it will give users the ability to stop Facebook, Google and other platforms from tracking them across the web through "like" and "share" buttons.

The announcement is Apple's most significant counter yet to Facebook's data collection practices, and comes after years in which Apple executives have criticized Facebook as reckless with user privacy.

"We've all seen these like buttons and share buttons," Apple software VP Craig Federighi said at the company's annual developer conference. "Well it turns out, these can be used to track you, whether you click on them or not. So this year, we're shutting that down."

When Safari users arrive at a page with a Facebook like, a pop-up window will appear that asks: "Do you want to allow 'facebook.com' to use cookies and website data while browsing [this site]? This will allow 'facebook.com' to track your activity."

Facebook's chief security officer Alex Stamos immediately took issue with the move, questioning on Twitter whether it was a serious effort to protect privacy or "just cute virtue signaling."

Apple has put a premium on user privacy for years. In 2010, then-CEO Steve Jobs said Apple had "always had a very different view of privacy than some of our colleagues in the Valley."

"Privacy means people know what they're signing up for, in plain English and repeatedly," Jobs said. "I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. ... Let them know precisely what you're going to do with their data."

Current Apple CEO Tim Cook has returned to this theme in recent months as Facebook has come under fire for its collection of a huge amount of user data and its failure to protect that data from abuse by third parties -- most notably Cambridge Analytica.

In an interview with CNN's Laurie Segall on Monday, Cook said, "I think that the privacy thing has gotten totally out of control and I think most people are not aware of who is tracking them, how much they're being tracked and the large amounts of detailed data that are out there about them ... We think privacy is a fundamental human right."

Facebook has made itself vulnerable to Apple's criticism. Less than 24 hours before Apple's conference, the New York Times reported that Facebook's data-sharing partnerships with device makers, including Apple, were still in effect despite Facebook's claim that they'd cut off such data sharing in 2015.

Meanwhile, Apple has seized the opportunity to cast itself as the best behaved player in tech. In addition to the new privacy measures, Apple also introduced new features that will encourage users to limit the amount of time they spend on their phones.

"[Apps] try to draw us in for fear of missing out," Federighi said. "We may not even recognize how distracted we've become."

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 14372

Reported Deaths: 693
CountyConfirmedDeaths
Hinds92024
Lauderdale69957
Madison68721
Scott62310
Neshoba56534
Jones52519
Forrest51137
DeSoto4936
Leake39512
Rankin3736
Holmes37324
Jackson30013
Copiah2854
Attala27715
Monroe25324
Leflore25030
Lincoln25022
Newton2504
Harrison2457
Lamar2275
Yazoo2233
Pearl River20731
Pike20211
Adams19015
Lowndes1828
Noxubee1696
Washington1636
Warren1587
Oktibbeha15010
Bolivar14911
Wayne1480
Jasper1483
Covington1411
Clarke13517
Smith13311
Kemper13110
Chickasaw12812
Lafayette1254
Lee1175
Carroll11410
Coahoma1133
Marion1129
Winston1051
Clay1043
Lawrence991
Simpson930
Hancock8711
Yalobusha855
Wilkinson859
Itawamba857
Grenada823
Montgomery811
Sunflower783
Union785
Marshall763
Jefferson Davis752
Tippah7111
Tate691
Panola643
Claiborne642
Calhoun614
Webster591
Amite561
Humphreys537
Tunica523
Walthall510
Perry492
Prentiss413
Jefferson400
Choctaw352
Stone300
Pontotoc283
Franklin272
Tishomingo260
Quitman250
Tallahatchie251
George201
Benton140
Alcorn141
Greene111
Sharkey70
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 16310

Reported Deaths: 590
CountyConfirmedDeaths
Mobile2085112
Jefferson167397
Montgomery144634
Marshall6609
Tuscaloosa63212
Lee52632
Franklin4986
Shelby47019
Tallapoosa41063
Butler39113
Chambers34024
Madison3154
Elmore3007
Baldwin2829
Walker2821
DeKalb2403
Etowah24011
Dallas2323
Coffee2191
Lowndes21610
Morgan2111
Sumter2106
Autauga1923
Houston1854
Bullock1763
Pike1730
Colbert1612
Calhoun1523
Marengo1506
Choctaw1487
Russell1480
Lauderdale1452
Hale1416
Wilcox1327
Barbour1301
Clarke1282
Randolph1247
Marion11711
St. Clair1081
Pickens964
Dale960
Talladega963
Chilton931
Greene914
Cullman880
Limestone860
Winston770
Covington751
Jackson742
Bibb711
Henry702
Macon672
Crenshaw662
Washington656
Blount531
Escambia483
Lawrence460
Geneva400
Perry360
Conecuh351
Coosa341
Monroe342
Cherokee332
Clay272
Lamar210
Cleburne131
Fayette130
Unassigned00
Tupelo
Clear
70° wxIcon
Hi: 84° Lo: 63°
Feels Like: 70°
Columbus
Few Clouds
74° wxIcon
Hi: 85° Lo: 63°
Feels Like: 74°
Oxford
Clear
66° wxIcon
Hi: 77° Lo: 61°
Feels Like: 66°
Starkville
Scattered Clouds
72° wxIcon
Hi: 83° Lo: 60°
Feels Like: 72°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather