WEATHER AUTHORITY : Flood Advisory View Alerts
STREAMING NOW: Watch Now

Tim Cook reveals his tech habits: I use my phone too much

Even the CEO of Apple is surprised by how much time he spends on his devices.Tim Cook told CNN's Laurie Segall...

Posted: Jun 5, 2018 12:09 PM
Updated: Jun 5, 2018 12:09 PM

Even the CEO of Apple is surprised by how much time he spends on his devices.

Tim Cook told CNN's Laurie Segall, in an exclusive TV interview, that he had a wake-up call about his own tech habits after seeing data from a newly unveiled Apple tool that will provide detailed reports of how much time users spend on the iPhone and iPad.

"I've been using it and I have to tell you: I thought I was fairly disciplined about this. And I was wrong," Cook told Segall after Apple's annual developer conference Monday.

The feature, called Screen Time, shows users their daily and weekly time spent in each app and also lets them set time limits for specific apps. Users will also be able to see how many notifications they received and how often they picked up the device.

"When I began to get the data, I found I was spending a lot more time than I should," Cook told Segall, while declining to list which apps occupy the most of his time. "And the number of times I picked up the phone were too many."

Screen Time was the centerpiece of what proved to be a key focus for Apple at the event Monday: Helping users build healthier relationships with their devices by limiting the constant digital distractions and better managing their time.

Apple also expanded its Do Not Disturb feature to hide all notifications on the main screen at night when you're trying to sleep. Users can also set the Do Not Disturb option to automatically end when they leave a location or an event wraps up.

Welcome to 2018, when tech companies hold major press events to introduce innovative ways to use their products less.

The moves come amid broader scrutiny of the impact that tech is having on society, not just with fake news and election meddling, but also on users' personal well-being.

Related: Tim Cook: I don't see politics in my future

Apple investors pressured the company in January to do more to prevent excessive smartphone use among children and teenagers in particular. Current and former Apple executives have also raised concerns about overusing the iPhone.

"The device is not addictive in and of itself. It's what you do on it," Cook told CNN. "Whether the word is 'addiction' or not, I don't know."

"Each person has to make the decision when they get their numbers as to what they would like to do," Cook added.

Apple isn't alone in this effort. Last month, Google introduced a similar feature to show users how they spend their time on their phones. Earlier this year, Facebook CEO Mark Zuckerberg said the company took steps to show fewer viral videos in News Feed "to make sure people's time is well spent."

For Apple, however, there's less concern in encouraging users to take breaks. Facebook and Google make the vast majority of their money by selling ads. The more time a user spends on their services, the more ads he or she might see.

Apple, on the other hand, makes most of its money by selling devices, not ads.

"We've never been focused on usage as a key parameter. We want people to be incredibly satisfied and empowered by the devices that we ship," Cook told CNN. But, he claimed, Apple "never wanted people to spend a lot of time" on these devices.

Related: Tim Cook isn't too worried about a trade war

The fact that Apple's business is not primarily dependent on advertising has also made it easier for Cook and the company to take a strong stance on privacy at a time when consumers and regulators are scrutinizing Facebook for the data it collects and shares.

At the developer conference Monday, Apple unveiled a new option in its Safari browser to stop social media sites from tracking users without their permission. The company used Facebook as the example in its presentation.

In the CNN interview, Cook stopped short of calling out Facebook directly. "We're not focused on any singular company," he said.

"The privacy thing has gotten totally out of control," Cook said. "I think most people are not aware of who is tracking them, how much they're being tracked and sort of the large amounts of detailed data that are out there about them."

At Apple, Cook told CNN, "We think privacy is a fundamental human right."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 295295

Reported Deaths: 6724
CountyCasesDeaths
DeSoto19672230
Hinds18799386
Harrison16710278
Rankin12685264
Jackson12592226
Lee9687160
Madison9457199
Jones7962146
Forrest7208136
Lauderdale6833226
Lowndes6022137
Lamar588080
Lafayette5733113
Washington5218130
Bolivar4609123
Oktibbeha441393
Panola430394
Pearl River4167130
Warren4129114
Pontotoc408869
Marshall403192
Monroe3989126
Union395374
Neshoba3807168
Lincoln3541102
Hancock347374
Leflore3375118
Sunflower318386
Tate302474
Pike300195
Scott293870
Alcorn291861
Itawamba289975
Yazoo289262
Tippah278765
Copiah277857
Coahoma277568
Simpson274878
Prentiss269758
Wayne253841
Marion252678
Leake252471
Covington248879
Grenada247377
Adams234377
George231745
Newton229652
Winston221675
Jasper213445
Tishomingo212365
Attala206569
Chickasaw201151
Holmes182270
Clay179150
Stone172429
Tallahatchie170539
Clarke169371
Calhoun157828
Smith152731
Yalobusha144836
Greene127633
Walthall124140
Noxubee122829
Montgomery122438
Perry121634
Lawrence120321
Carroll118225
Amite111533
Webster110630
Jefferson Davis101731
Tunica99023
Claiborne98429
Benton93324
Humphreys92827
Kemper90223
Quitman77114
Franklin76119
Choctaw69516
Jefferson62527
Wilkinson62426
Sharkey48817
Issaquena1676
Unassigned00

Alabama Coronavirus Cases

Cases: 493769

Reported Deaths: 9931
CountyCasesDeaths
Jefferson710731374
Mobile36139727
Madison32425455
Tuscaloosa24184410
Montgomery22586500
Shelby21968215
Baldwin19758283
Lee14967153
Morgan13667251
Calhoun13300286
Etowah13184319
Marshall11262209
Houston10104261
Elmore9385185
Limestone9363134
Cullman8897181
St. Clair8827223
Lauderdale8607211
DeKalb8459175
Talladega7523163
Walker6524255
Jackson6495102
Autauga627091
Blount6102127
Colbert6004118
Coffee5249102
Dale4642107
Russell404930
Franklin399177
Covington3960106
Chilton3876100
Escambia377672
Tallapoosa3588142
Clarke343650
Chambers3413110
Dallas3403141
Pike293472
Lawrence283484
Marion281995
Winston246867
Bibb245060
Geneva239970
Marengo236455
Pickens224654
Barbour211651
Hale210568
Fayette200756
Butler196866
Henry182441
Cherokee177038
Monroe166139
Randolph163740
Washington156535
Crenshaw144854
Clay144454
Macon142043
Cleburne137839
Lamar132833
Lowndes131151
Wilcox121825
Bullock116936
Conecuh106724
Perry105627
Sumter98531
Coosa88923
Greene88232
Choctaw55123
Out of AL00
Unassigned00
Tupelo
Cloudy
44° wxIcon
Hi: 50° Lo: 41°
Feels Like: 44°
Columbus
Cloudy
41° wxIcon
Hi: 50° Lo: 41°
Feels Like: 36°
Oxford
Cloudy
39° wxIcon
Hi: 48° Lo: 39°
Feels Like: 35°
Starkville
Cloudy
37° wxIcon
Hi: 47° Lo: 39°
Feels Like: 37°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather