You can't stop watching 'This Is America'

It may not be easy to watch, but fans can't seem to get enough of Childish Gambino's "This Is America."As of F...

Posted: May 11, 2018 3:11 PM
Updated: May 11, 2018 3:11 PM

It may not be easy to watch, but fans can't seem to get enough of Childish Gambino's "This Is America."

As of Friday, the gritty and graphic music video had almost 75 million views on YouTube, making it already one of the most popular videos of the year.

There were almost 75 million views as of Friday

Director said he's been surprised by the response

According to YouTube, the video earned 12.9 million views in its first 24 hours, making it one of the 10 biggest music video debuts of the year.

It continued to earn massive views, reaching more than 30 million by the 48-hour mark.

Childish Gambino is the rap/R & B alter ego of actor Donald Glover.

Filled with symbolism and themes including gun violence in America, there is as much going on in the background as in the foreground, which features Gambino dancing, sometimes solo and sometimes with dancers outfitted as students.

Fans have been watching and rewatching "This Is America" as they try to interpret its meanings.

'This Is America': The Childish Gambino video explained

The video has inspired multiple thought pieces about gun control, race and the role of social media in the current society.

Childish Gambino's video grabs you by the throat

"Donald Glover's trap gospel "This Is America" is a piece of trickster art that soundly rebukes the natural DNA of the protest song and constructs it into a freakish chronicle of imprisoned torment," Jason Parham wrote for Wired. "In the dozen or so times I've watched the 4-minute video, which was released last Saturday and has already amassed 50 million views on YouTube, I kept thinking how much it reminded me of Kara Walker's grand Antebellum silhouettes, which juggle themes of the grotesque -- torture, death, slavery -- in one graceful sweep."

In a piece for The Guardian titled "Childish Gambino captures the grim surrealism of being black in America," Mitchell S. Jackson wrote, "Part of Glover's brilliance is his resistance to using his work to proselytize or offer advice on how to reconcile the America made of our disparate experiences within its borders."

"Instead, he invites his audience to examine both the fore and background of their lives, to pose questions," Jackson wrote.

Hiro Murai, who works with Glover on his FX series "Atlanta," directed the video and has signed a first look producing deal with FX Productions.

Murai told the New York Times there is overlap between the music video and the series, which Glover co-created and in which he stars.

"There's sort of a world-weariness in both this season and the music video," Murai said. "They're both reactions to what's happening in the world."

The director said he has been shocked by the response to "This Is America," though he understands.

"I can also see why it's resonated with people," he said. "We're just trying to be as honest as possible with our feelings through the work and hope that it connects with people."

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 15229

Reported Deaths: 723
CountyConfirmedDeaths
Hinds99925
Lauderdale73561
Madison72023
Scott65012
Neshoba63038
Jones59825
Forrest55338
DeSoto5337
Rankin4217
Leake42112
Holmes39728
Copiah3104
Jackson30513
Attala29216
Yazoo2734
Newton2714
Leflore25831
Harrison2577
Lincoln25628
Monroe25525
Lamar2355
Oktibbeha23512
Lowndes2119
Pearl River20931
Pike20211
Adams19615
Noxubee1856
Wayne1771
Warren1719
Washington1687
Covington1652
Bolivar16011
Jasper1574
Smith15011
Lee1496
Kemper14411
Clarke14318
Chickasaw13312
Lafayette1314
Coahoma1214
Carroll11711
Marion1159
Clay1124
Winston1121
Claiborne1112
Lawrence1021
Simpson1010
Yalobusha905
Hancock9011
Tate891
Grenada893
Wilkinson889
Itawamba877
Union835
Marshall833
Montgomery831
Sunflower813
Jefferson Davis772
Tippah7311
Panola703
Webster691
Calhoun644
Humphreys607
Amite601
Walthall550
Tunica543
Prentiss523
Perry503
Choctaw432
Jefferson421
Tishomingo320
Pontotoc323
Stone300
Franklin282
Tallahatchie271
Quitman260
George251
Alcorn171
Benton150
Greene121
Sharkey70
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 17359

Reported Deaths: 618
CountyConfirmedDeaths
Mobile2191115
Jefferson1780102
Montgomery163238
Tuscaloosa73814
Marshall6879
Franklin5457
Lee54033
Shelby50319
Tallapoosa42364
Butler40217
Chambers35325
Walker3442
Elmore3398
Madison3274
Baldwin2839
Dallas2603
Morgan2511
Etowah24811
DeKalb2433
Lowndes23812
Coffee2291
Sumter2206
Autauga2164
Houston2094
Bullock2034
Pike1980
Colbert1782
Russell1670
Marengo1636
Lauderdale1612
Hale1598
Calhoun1543
Choctaw1518
Barbour1501
Wilcox1447
Clarke1422
Cullman1260
Randolph1257
Marion12111
St. Clair1181
Pickens1114
Dale1100
Talladega1093
Chilton1001
Limestone940
Greene944
Winston880
Covington771
Jackson772
Crenshaw763
Macon754
Henry742
Bibb721
Washington686
Blount611
Escambia573
Lawrence480
Geneva400
Conecuh391
Coosa381
Monroe372
Perry370
Cherokee373
Clay272
Lamar230
Fayette150
Cleburne141
Unassigned00
Tupelo
Clear
61° wxIcon
Hi: 84° Lo: 58°
Feels Like: 61°
Columbus
Clear
60° wxIcon
Hi: 86° Lo: 59°
Feels Like: 60°
Oxford
Clear
55° wxIcon
Hi: 83° Lo: 57°
Feels Like: 55°
Starkville
Clear
55° wxIcon
Hi: 84° Lo: 56°
Feels Like: 55°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather