Facebook suspends another data company

Facebook has suspended another data analytics company following allegations that it misled its users over how their p...

Posted: Apr 10, 2018 2:18 AM
Updated: Apr 10, 2018 2:18 AM

Facebook has suspended another data analytics company following allegations that it misled its users over how their personal details would be used.

The social media platform announced the action against Cubeyou on Monday.

"These are serious claims and we have suspended Cubeyou from Facebook while we investigate them," it said in a statement. "If they refuse or fail our audit, their apps will be banned from Facebook."

CNBC was first to report on Sunday that Cubeyou collected information about Facebook users through quizzes offered on an app called "You Are What You Like," but was not transparent about how the data would be shared with marketers.

Related: Facebook suspends Canadian political data firm

Cubeyou denied that it had misled Facebook users, saying they had agreed to the use of their data for both academic and business research purposes. It said the CNBC report contained "numerous errors."

"Cubeyou takes great care to collect data in compliance with all relevant privacy provisions and laws," it said in a statement.

The accusations are similar to those made against Cambridge Analytica, which Facebook says may have accessed data on as many as 87 million users.

Facebook has said that data was initially collected by a Cambridge University professor for academic purposes in line with its rules. The information was later transferred to third parties, including Cambridge Analytica, in violation of Facebook's policies.

Cambridge Analytica has disputed the number of people affected.

Related: Facebook is the worst of the Big Tech stocks

CNBC reported that Cubeyou had sold data that had been collected by researchers working with the Psychometrics Centre at Cambridge University.

The Psychometrics Centre said in a statement that it helped develop a website with Cubeyou, but has not been in contact with the company since 2015.

"Our relationship with Cubeyou was never commercial in nature and no fees or client projects were exchanged," it said. "Cubeyou merely designed the interface for a website that used our models to give anonymous users insight on their data."

"Our apps have at all times followed Facebook's developer policy and the use of data collected by them has always been in line with consent given by their users," it added.

A CNBC spokesperson said the network stands by its story.

The Cambridge Analytica scandal has led to a massive public backlash against Facebook. Critics have called for more effective regulation of the company, and its massive trove of personal data.

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 115088

Reported Deaths: 3255
CountyConfirmedDeaths
Hinds7973177
DeSoto703979
Harrison522384
Jackson457884
Rankin394086
Madison383194
Lee357380
Forrest304678
Jones292484
Washington258399
Lafayette250443
Lauderdale2478135
Lamar225538
Oktibbeha202454
Bolivar201677
Neshoba1849111
Lowndes179962
Panola170040
Leflore167187
Sunflower162349
Warren154855
Monroe150673
Pontotoc147220
Marshall143129
Lincoln140157
Pike138456
Copiah137536
Scott125429
Coahoma124937
Grenada122638
Yazoo122234
Simpson121549
Union118825
Tate116839
Leake115041
Holmes114760
Itawamba113925
Pearl River113660
Adams108544
Prentiss106120
Wayne101722
Alcorn100112
George99218
Covington97527
Marion95042
Tippah90322
Newton86627
Chickasaw85526
Tallahatchie84526
Winston84121
Hancock84028
Tishomingo81241
Attala79426
Clarke75851
Clay69321
Jasper68717
Walthall63927
Calhoun62612
Noxubee59817
Smith59416
Montgomery54923
Yalobusha54514
Claiborne53716
Tunica53517
Lawrence51814
Perry49423
Carroll49312
Greene47818
Stone47514
Humphreys43816
Amite42513
Quitman4206
Jefferson Davis41011
Webster37613
Benton3416
Wilkinson33820
Kemper32615
Sharkey28514
Jefferson27610
Franklin2423
Choctaw2086
Issaquena1074
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 155915

Reported Deaths: 2674
CountyConfirmedDeaths
Jefferson23129377
Mobile16849315
Tuscaloosa10296140
Montgomery10197197
Madison928096
Shelby733863
Baldwin663769
Lee653465
Calhoun456761
Marshall438150
Etowah426551
Houston414834
Morgan412035
DeKalb338829
Elmore320053
St. Clair292542
Limestone284230
Walker277292
Talladega265335
Cullman244024
Lauderdale226242
Jackson214915
Franklin205231
Autauga204831
Colbert200532
Russell19443
Blount192525
Chilton186932
Dallas186527
Coffee176311
Dale175151
Covington174029
Escambia172530
Chambers135044
Clarke134317
Pike133513
Tallapoosa131787
Marion107629
Barbour10319
Marengo100822
Butler100740
Winston92213
Geneva9007
Lawrence85032
Pickens84718
Bibb82814
Randolph82316
Hale76730
Washington74412
Clay74112
Cherokee73314
Lowndes70928
Henry7086
Bullock64817
Monroe64610
Crenshaw60630
Perry5896
Fayette57413
Wilcox56712
Conecuh56113
Cleburne5568
Macon53420
Lamar4905
Sumter47221
Choctaw39012
Greene34216
Coosa2033
Out of AL00
Unassigned00
Tupelo
Overcast
59° wxIcon
Hi: 64° Lo: 53°
Feels Like: 59°
Columbus
Overcast
61° wxIcon
Hi: 66° Lo: 55°
Feels Like: 61°
Oxford
Overcast
52° wxIcon
Hi: 60° Lo: 49°
Feels Like: 52°
Starkville
Overcast
55° wxIcon
Hi: 63° Lo: 52°
Feels Like: 55°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather