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Golf wins with Tiger Woods back at the Masters

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf."When Tiger plays, fans...

Posted: Apr 5, 2018 5:56 AM
Updated: Apr 5, 2018 5:56 AM

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf.

"When Tiger plays, fans tune in, it's as simple as that," said Jon Stainer, managing director for Neilsen Sports.

His return to Augusta National Golf Club Thursday comes after years spent struggling with injuries.

This season, Woods appears resurgent. He's done well in his last three tournaments and comes to the Masters with momentum.

The Masters has always been a sweet spot for Woods.

He's won the tournament four times and finished in the top 10 on nine of his other appearances. His return, coupled with the prestige of the Masters, will mean even bigger returns for the game of golf.

"His return to fitness and form will [draw] swaths of viewers around the world to tune in and increase golf's following dramatically this weekend," Stainer said.

Related: Tiger Woods' Masters return evokes 'Tiger mania' of old

Stainer noted that Woods also gets more time on screen than any other player, and sponsors are aware of that disparity.

Woods earned 580 minutes of exposure during tournaments, according to Neilsen, by mid-March. That's more than double the average of the next 10 golfers when ranked by exposure. His dominance in screen time comes despite the fact that Woods competed in fewer tournaments.

Bridgestone Golf, which has partnered with Woods since 2016, can attest to the effect. The company said that with Woods golfing well this year, retailers are selling 15% more Bridgestone golf balls than they did over the same period last year.

When it comes to sponsors, Neilsen ranks Woods as the top revenue generator in the golfing world. He's brought in $1.4 million more in media value than Jason Day, the golfer who ranks next behind Woods in exposure.

His presence at a golf tournament also brings in more viewers and more social media engagement.

In the four tournaments in which Woods finished in the top 25 this year, viewership was boosted by 93% compared with the previous year.

The popularity of the Masters will only increase Woods' effect. Not only is it the most-watched golf tournament in the world but it has the fewest numbers of players of any other Major. The tournament also has tighter parameters for on-screen sponsors, so brands that are shown on players' apparel and gear get a bigger boost.

Related: Sergio Garcia wins Laureus Breakthrough Award, 18 years after first

Everyone, from sponsors to fans to the sport itself, wins when Woods golfs. Everyone except fans hoping to score tickets to The Masters.

Ticket prices are nearly the most expensive they've ever been. They're second only to the prices for last year's tournament when Sergio Garcia, 38, had a remarkable run and won the Masters.

Garcia, a one-time teen golf phenom who had never won a major, captivated audiences in 2017 when he finally marched to victory. His long-awaited success drove prices up with ticket averages reaching over $3,000.

Were it not for that, this year's ticket prices would be setting records.

The average ticket price for the 2018 Masters is $2,458 on sites like TicketIQ. The average set in 2017 was $2,593. This year's prices will likely continue to rise if Woods plays well in early rounds.

Prices for four-day "badges" to the 2018 tournament have skyrocketed.

Online ticket marketplace TicketCity noted that four-day badges are selling for record highs.

It's the first time since 2015 -- the last time Woods played -- that prices have gone over $6,000. The average price for the package is over $7,000 and one buyer spent over $21,000 for a set of four-day passes.

Ticket Club, another reseller, said it's seen prices surge nearly eight times from what they were a week ago when four-day badges cost $953.

While fewer fans buy these types of packages, resellers have appropriately dubbed the surge "the Tiger effect."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 482902

Reported Deaths: 9425
CountyCasesDeaths
Harrison33063488
Hinds31021589
DeSoto30610358
Jackson23687348
Rankin21340370
Lee14909220
Madison14166271
Jones13404227
Forrest13160240
Lauderdale11601305
Lowndes10443176
Lamar10214130
Pearl River9098221
Lafayette8241137
Hancock7514112
Washington7102150
Oktibbeha6964124
Monroe6514164
Neshoba6475201
Warren6464164
Pontotoc630393
Panola6250126
Marshall6126123
Bolivar6115144
Union574186
Pike5613136
Alcorn537290
Lincoln5303131
George471472
Scott459196
Leflore4476140
Prentiss446779
Tippah446480
Itawamba4444100
Adams4416116
Tate4394101
Simpson4335112
Wayne433066
Copiah431787
Yazoo423386
Covington415792
Sunflower4148104
Marion4099104
Leake397586
Coahoma3957100
Newton370875
Grenada3556104
Stone350860
Tishomingo336289
Attala325387
Jasper314162
Winston304691
Clay296473
Chickasaw287065
Clarke282190
Calhoun266141
Holmes262187
Smith250649
Yalobusha221047
Tallahatchie220450
Walthall211058
Greene209045
Lawrence206833
Perry199953
Amite198452
Webster196542
Noxubee178939
Montgomery172454
Jefferson Davis168342
Carroll162137
Tunica153334
Benton142535
Kemper138640
Choctaw127026
Claiborne126834
Humphreys126637
Franklin116728
Quitman103926
Wilkinson101936
Jefferson91333
Sharkey63020
Issaquena1926
Unassigned00

Alabama Coronavirus Cases

Cases: 789054

Reported Deaths: 14022
CountyCasesDeaths
Jefferson1115991765
Mobile708511234
Madison49865633
Shelby36274315
Baldwin36242495
Tuscaloosa33931548
Montgomery33190678
Lee22680220
Calhoun21211410
Morgan19816335
Etowah19300462
Marshall17680274
Houston16823386
St. Clair15442305
Cullman14602258
Limestone14581188
Elmore14480264
Lauderdale13520281
Talladega12958236
DeKalb12199237
Walker10588330
Blount9720157
Autauga9667137
Jackson9385158
Coffee8882175
Dale8609173
Colbert8534184
Tallapoosa6673181
Escambia6591121
Covington6452167
Chilton6385144
Russell607255
Franklin5795101
Chambers5416134
Marion4800120
Dallas4705189
Clarke463279
Pike462397
Geneva4413117
Winston425895
Lawrence4117108
Bibb409381
Barbour347270
Marengo326285
Monroe320053
Butler318290
Randolph305956
Pickens305274
Henry301858
Hale292685
Cherokee289855
Fayette279673
Washington245448
Crenshaw238470
Cleburne235851
Clay228565
Macon220158
Lamar197743
Conecuh182046
Lowndes170758
Coosa170235
Wilcox159736
Bullock149243
Perry136537
Sumter124536
Greene121443
Choctaw73427
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While some cool mornings are again in store for the weekend, afternoons start to warm up a bit, so plan on dressing in layers if you're heading to the MSU or Bama games, because you'll need to utilize them in different ways.
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