WEATHER AUTHORITY : Heat Advisory View Alerts

Golf wins with Tiger Woods back at the Masters

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf."When Tiger plays, fans...

Posted: Apr 5, 2018 5:56 AM
Updated: Apr 5, 2018 5:56 AM

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf.

"When Tiger plays, fans tune in, it's as simple as that," said Jon Stainer, managing director for Neilsen Sports.

His return to Augusta National Golf Club Thursday comes after years spent struggling with injuries.

This season, Woods appears resurgent. He's done well in his last three tournaments and comes to the Masters with momentum.

The Masters has always been a sweet spot for Woods.

He's won the tournament four times and finished in the top 10 on nine of his other appearances. His return, coupled with the prestige of the Masters, will mean even bigger returns for the game of golf.

"His return to fitness and form will [draw] swaths of viewers around the world to tune in and increase golf's following dramatically this weekend," Stainer said.

Related: Tiger Woods' Masters return evokes 'Tiger mania' of old

Stainer noted that Woods also gets more time on screen than any other player, and sponsors are aware of that disparity.

Woods earned 580 minutes of exposure during tournaments, according to Neilsen, by mid-March. That's more than double the average of the next 10 golfers when ranked by exposure. His dominance in screen time comes despite the fact that Woods competed in fewer tournaments.

Bridgestone Golf, which has partnered with Woods since 2016, can attest to the effect. The company said that with Woods golfing well this year, retailers are selling 15% more Bridgestone golf balls than they did over the same period last year.

When it comes to sponsors, Neilsen ranks Woods as the top revenue generator in the golfing world. He's brought in $1.4 million more in media value than Jason Day, the golfer who ranks next behind Woods in exposure.

His presence at a golf tournament also brings in more viewers and more social media engagement.

In the four tournaments in which Woods finished in the top 25 this year, viewership was boosted by 93% compared with the previous year.

The popularity of the Masters will only increase Woods' effect. Not only is it the most-watched golf tournament in the world but it has the fewest numbers of players of any other Major. The tournament also has tighter parameters for on-screen sponsors, so brands that are shown on players' apparel and gear get a bigger boost.

Related: Sergio Garcia wins Laureus Breakthrough Award, 18 years after first

Everyone, from sponsors to fans to the sport itself, wins when Woods golfs. Everyone except fans hoping to score tickets to The Masters.

Ticket prices are nearly the most expensive they've ever been. They're second only to the prices for last year's tournament when Sergio Garcia, 38, had a remarkable run and won the Masters.

Garcia, a one-time teen golf phenom who had never won a major, captivated audiences in 2017 when he finally marched to victory. His long-awaited success drove prices up with ticket averages reaching over $3,000.

Were it not for that, this year's ticket prices would be setting records.

The average ticket price for the 2018 Masters is $2,458 on sites like TicketIQ. The average set in 2017 was $2,593. This year's prices will likely continue to rise if Woods plays well in early rounds.

Prices for four-day "badges" to the 2018 tournament have skyrocketed.

Online ticket marketplace TicketCity noted that four-day badges are selling for record highs.

It's the first time since 2015 -- the last time Woods played -- that prices have gone over $6,000. The average price for the package is over $7,000 and one buyer spent over $21,000 for a set of four-day passes.

Ticket Club, another reseller, said it's seen prices surge nearly eight times from what they were a week ago when four-day badges cost $953.

While fewer fans buy these types of packages, resellers have appropriately dubbed the surge "the Tiger effect."

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 66646

Reported Deaths: 1874
CountyConfirmedDeaths
Hinds5599118
DeSoto363230
Harrison249836
Madison241464
Rankin227633
Jackson226942
Jones188558
Forrest177856
Washington164641
Lee142839
Lauderdale140792
Neshoba128592
Lamar120214
Oktibbeha111838
Bolivar110834
Warren108932
Lowndes107437
Panola105412
Sunflower102425
Scott99820
Lafayette96416
Copiah95028
Pike92836
Leflore92562
Holmes89048
Grenada84321
Yazoo82912
Pontotoc8218
Lincoln80941
Simpson79530
Leake78625
Monroe77853
Wayne76421
Coahoma74312
Tate72028
Marshall6889
Marion65720
Union62716
Winston62016
Adams61725
Covington61213
George5595
Newton54211
Pearl River54038
Tallahatchie53010
Attala52125
Walthall49819
Chickasaw45920
Noxubee45311
Alcorn4195
Calhoun4179
Prentiss41710
Tishomingo4095
Claiborne40413
Smith40413
Clay39413
Hancock38814
Jasper3879
Tippah36013
Itawamba35810
Tunica3337
Clarke32625
Montgomery3213
Lawrence3197
Yalobusha31310
Humphreys29111
Quitman2621
Carroll26111
Greene24111
Kemper23214
Perry2327
Jefferson Davis2316
Amite2306
Webster22812
Wilkinson20513
Sharkey1975
Jefferson1957
Stone1944
Benton1431
Choctaw1334
Franklin1242
Issaquena261
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 94827

Reported Deaths: 1674
CountyConfirmedDeaths
Jefferson12969243
Mobile9836206
Montgomery6609148
Madison531433
Tuscaloosa419073
Unassigned356061
Baldwin350224
Shelby326035
Marshall313035
Lee266045
Morgan236918
Etowah210431
DeKalb179813
Calhoun176113
Elmore171538
Walker152064
Houston138612
Russell13582
St. Clair132817
Dallas131823
Limestone131813
Franklin127020
Cullman122012
Colbert117113
Lauderdale115717
Autauga108621
Escambia107516
Talladega100913
Jackson9684
Tallapoosa85479
Chambers84038
Dale82723
Blount7884
Chilton7886
Butler75836
Coffee7566
Covington73420
Pike7037
Clarke6629
Barbour5735
Lowndes57124
Marion57024
Marengo55315
Hale47326
Bullock46311
Winston45011
Perry4404
Bibb4265
Wilcox42610
Monroe4194
Randolph39610
Pickens3929
Conecuh38810
Washington38612
Sumter36018
Lawrence3481
Macon33414
Crenshaw3143
Choctaw28112
Cherokee2707
Henry2593
Geneva2570
Clay2525
Greene25011
Lamar2202
Fayette2045
Cleburne1261
Coosa1012
Out of AL00
Tupelo
Few Clouds
97° wxIcon
Hi: 98° Lo: 75°
Feels Like: 100°
Columbus
Clear
94° wxIcon
Hi: 95° Lo: 73°
Feels Like: 102°
Oxford
Few Clouds
93° wxIcon
Hi: 95° Lo: 73°
Feels Like: 97°
Starkville
Clear
91° wxIcon
Hi: 93° Lo: 72°
Feels Like: 95°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather