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Golf wins with Tiger Woods back at the Masters

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf."When Tiger plays, fans...

Posted: Apr 5, 2018 5:56 AM
Updated: Apr 5, 2018 5:56 AM

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf.

"When Tiger plays, fans tune in, it's as simple as that," said Jon Stainer, managing director for Neilsen Sports.

His return to Augusta National Golf Club Thursday comes after years spent struggling with injuries.

This season, Woods appears resurgent. He's done well in his last three tournaments and comes to the Masters with momentum.

The Masters has always been a sweet spot for Woods.

He's won the tournament four times and finished in the top 10 on nine of his other appearances. His return, coupled with the prestige of the Masters, will mean even bigger returns for the game of golf.

"His return to fitness and form will [draw] swaths of viewers around the world to tune in and increase golf's following dramatically this weekend," Stainer said.

Related: Tiger Woods' Masters return evokes 'Tiger mania' of old

Stainer noted that Woods also gets more time on screen than any other player, and sponsors are aware of that disparity.

Woods earned 580 minutes of exposure during tournaments, according to Neilsen, by mid-March. That's more than double the average of the next 10 golfers when ranked by exposure. His dominance in screen time comes despite the fact that Woods competed in fewer tournaments.

Bridgestone Golf, which has partnered with Woods since 2016, can attest to the effect. The company said that with Woods golfing well this year, retailers are selling 15% more Bridgestone golf balls than they did over the same period last year.

When it comes to sponsors, Neilsen ranks Woods as the top revenue generator in the golfing world. He's brought in $1.4 million more in media value than Jason Day, the golfer who ranks next behind Woods in exposure.

His presence at a golf tournament also brings in more viewers and more social media engagement.

In the four tournaments in which Woods finished in the top 25 this year, viewership was boosted by 93% compared with the previous year.

The popularity of the Masters will only increase Woods' effect. Not only is it the most-watched golf tournament in the world but it has the fewest numbers of players of any other Major. The tournament also has tighter parameters for on-screen sponsors, so brands that are shown on players' apparel and gear get a bigger boost.

Related: Sergio Garcia wins Laureus Breakthrough Award, 18 years after first

Everyone, from sponsors to fans to the sport itself, wins when Woods golfs. Everyone except fans hoping to score tickets to The Masters.

Ticket prices are nearly the most expensive they've ever been. They're second only to the prices for last year's tournament when Sergio Garcia, 38, had a remarkable run and won the Masters.

Garcia, a one-time teen golf phenom who had never won a major, captivated audiences in 2017 when he finally marched to victory. His long-awaited success drove prices up with ticket averages reaching over $3,000.

Were it not for that, this year's ticket prices would be setting records.

The average ticket price for the 2018 Masters is $2,458 on sites like TicketIQ. The average set in 2017 was $2,593. This year's prices will likely continue to rise if Woods plays well in early rounds.

Prices for four-day "badges" to the 2018 tournament have skyrocketed.

Online ticket marketplace TicketCity noted that four-day badges are selling for record highs.

It's the first time since 2015 -- the last time Woods played -- that prices have gone over $6,000. The average price for the package is over $7,000 and one buyer spent over $21,000 for a set of four-day passes.

Ticket Club, another reseller, said it's seen prices surge nearly eight times from what they were a week ago when four-day badges cost $953.

While fewer fans buy these types of packages, resellers have appropriately dubbed the surge "the Tiger effect."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 296154

Reported Deaths: 6764
CountyCasesDeaths
DeSoto19700230
Hinds18851392
Harrison16736281
Rankin12757265
Jackson12623228
Lee9694161
Madison9480203
Jones7990147
Forrest7234138
Lauderdale6837226
Lowndes6032140
Lamar589680
Lafayette5740113
Washington5220130
Bolivar4616124
Oktibbeha441593
Panola431995
Pearl River4178131
Warren4134115
Pontotoc410571
Marshall403592
Monroe3990127
Union396174
Neshoba3817169
Lincoln3552104
Hancock348975
Leflore3380118
Sunflower318986
Tate303174
Pike301296
Scott294570
Alcorn292263
Yazoo290565
Itawamba290175
Coahoma281169
Tippah279265
Copiah278758
Simpson276280
Prentiss270258
Wayne254341
Leake252871
Marion252778
Covington249580
Grenada247878
Adams234678
George232145
Newton230852
Winston221877
Jasper213645
Tishomingo212665
Attala206669
Chickasaw201453
Holmes182370
Clay179251
Stone172429
Tallahatchie171239
Clarke169371
Calhoun158028
Smith153033
Yalobusha145036
Greene127833
Walthall124340
Noxubee122831
Montgomery122639
Perry122135
Lawrence120321
Carroll118625
Amite111734
Webster110832
Jefferson Davis102231
Tunica99323
Claiborne98829
Benton93824
Humphreys92927
Kemper90323
Quitman77414
Franklin76119
Choctaw69817
Jefferson62727
Wilkinson62426
Sharkey49117
Issaquena1676
Unassigned00

Alabama Coronavirus Cases

Cases: 497154

Reported Deaths: 10029
CountyCasesDeaths
Jefferson714001387
Mobile36252736
Madison32573462
Tuscaloosa24289414
Montgomery22708519
Shelby22112215
Baldwin19856285
Lee15021155
Calhoun13755288
Morgan13742252
Etowah13379320
Marshall11439210
Houston10110262
Elmore9451185
Limestone9413136
St. Clair9003225
Cullman8979182
Lauderdale8610212
DeKalb8486175
Talladega7582165
Walker6571259
Jackson6542103
Autauga631391
Blount6229127
Colbert5998120
Coffee5259103
Dale4657107
Russell406433
Franklin399778
Covington3989106
Chilton3891100
Escambia378772
Tallapoosa3613143
Clarke343953
Chambers3423111
Dallas3419142
Pike293372
Marion288895
Lawrence284683
Winston258668
Bibb245960
Geneva240270
Marengo238357
Pickens225055
Barbour212951
Hale211969
Fayette201357
Butler201166
Henry182941
Cherokee177739
Monroe166639
Randolph164640
Washington156635
Macon147243
Crenshaw146254
Clay145554
Cleburne139741
Lamar133733
Lowndes132551
Wilcox122525
Bullock117236
Conecuh107024
Perry105927
Sumter99432
Coosa89624
Greene88532
Choctaw55123
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