Golf wins with Tiger Woods back at the Masters

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf."When Tiger plays, fans...

Posted: Apr 5, 2018 5:56 AM
Updated: Apr 5, 2018 5:56 AM

Tiger Woods is back at The Masters for the first time since 2015. That's good for golf.

"When Tiger plays, fans tune in, it's as simple as that," said Jon Stainer, managing director for Neilsen Sports.

His return to Augusta National Golf Club Thursday comes after years spent struggling with injuries.

This season, Woods appears resurgent. He's done well in his last three tournaments and comes to the Masters with momentum.

The Masters has always been a sweet spot for Woods.

He's won the tournament four times and finished in the top 10 on nine of his other appearances. His return, coupled with the prestige of the Masters, will mean even bigger returns for the game of golf.

"His return to fitness and form will [draw] swaths of viewers around the world to tune in and increase golf's following dramatically this weekend," Stainer said.

Related: Tiger Woods' Masters return evokes 'Tiger mania' of old

Stainer noted that Woods also gets more time on screen than any other player, and sponsors are aware of that disparity.

Woods earned 580 minutes of exposure during tournaments, according to Neilsen, by mid-March. That's more than double the average of the next 10 golfers when ranked by exposure. His dominance in screen time comes despite the fact that Woods competed in fewer tournaments.

Bridgestone Golf, which has partnered with Woods since 2016, can attest to the effect. The company said that with Woods golfing well this year, retailers are selling 15% more Bridgestone golf balls than they did over the same period last year.

When it comes to sponsors, Neilsen ranks Woods as the top revenue generator in the golfing world. He's brought in $1.4 million more in media value than Jason Day, the golfer who ranks next behind Woods in exposure.

His presence at a golf tournament also brings in more viewers and more social media engagement.

In the four tournaments in which Woods finished in the top 25 this year, viewership was boosted by 93% compared with the previous year.

The popularity of the Masters will only increase Woods' effect. Not only is it the most-watched golf tournament in the world but it has the fewest numbers of players of any other Major. The tournament also has tighter parameters for on-screen sponsors, so brands that are shown on players' apparel and gear get a bigger boost.

Related: Sergio Garcia wins Laureus Breakthrough Award, 18 years after first

Everyone, from sponsors to fans to the sport itself, wins when Woods golfs. Everyone except fans hoping to score tickets to The Masters.

Ticket prices are nearly the most expensive they've ever been. They're second only to the prices for last year's tournament when Sergio Garcia, 38, had a remarkable run and won the Masters.

Garcia, a one-time teen golf phenom who had never won a major, captivated audiences in 2017 when he finally marched to victory. His long-awaited success drove prices up with ticket averages reaching over $3,000.

Were it not for that, this year's ticket prices would be setting records.

The average ticket price for the 2018 Masters is $2,458 on sites like TicketIQ. The average set in 2017 was $2,593. This year's prices will likely continue to rise if Woods plays well in early rounds.

Prices for four-day "badges" to the 2018 tournament have skyrocketed.

Online ticket marketplace TicketCity noted that four-day badges are selling for record highs.

It's the first time since 2015 -- the last time Woods played -- that prices have gone over $6,000. The average price for the package is over $7,000 and one buyer spent over $21,000 for a set of four-day passes.

Ticket Club, another reseller, said it's seen prices surge nearly eight times from what they were a week ago when four-day badges cost $953.

While fewer fans buy these types of packages, resellers have appropriately dubbed the surge "the Tiger effect."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 312926

Reported Deaths: 7226
CountyCasesDeaths
DeSoto21474257
Hinds20271414
Harrison17796309
Rankin13561278
Jackson13404246
Madison10062217
Lee9961173
Jones8364163
Forrest7644152
Lauderdale7178240
Lowndes6366144
Lamar621286
Lafayette6168118
Washington5322133
Bolivar4796132
Oktibbeha461198
Panola4556105
Pearl River4494145
Marshall4396103
Warren4376121
Pontotoc419372
Monroe4094133
Union408876
Neshoba4024176
Lincoln3947110
Hancock377086
Leflore3487125
Sunflower335790
Tate332384
Pike3294105
Scott315273
Alcorn311568
Yazoo310669
Itawamba299377
Copiah296065
Simpson294488
Coahoma294279
Tippah287668
Prentiss279360
Marion268780
Adams266082
Leake265573
Wayne262341
Grenada260186
Covington256381
George246748
Newton245961
Winston226881
Tishomingo225567
Jasper220848
Attala214173
Chickasaw207157
Holmes188673
Clay184754
Stone181833
Tallahatchie178140
Clarke177879
Calhoun169832
Yalobusha163336
Smith162234
Walthall133845
Greene130333
Lawrence128323
Montgomery126742
Noxubee126734
Perry125838
Amite122842
Carroll121728
Webster114532
Jefferson Davis106932
Tunica104726
Claiborne102230
Benton99025
Humphreys96133
Kemper95328
Franklin83423
Quitman80016
Choctaw76018
Wilkinson66930
Jefferson65428
Sharkey50217
Issaquena1686
Unassigned00

Alabama Coronavirus Cases

Cases: 530011

Reported Deaths: 10946
CountyCasesDeaths
Jefferson763591519
Mobile40875804
Madison34676503
Tuscaloosa25717451
Montgomery24308585
Shelby23389248
Baldwin21093307
Lee15844169
Calhoun14481313
Morgan14281279
Etowah13813353
Marshall12203222
Houston10553280
Elmore10036205
Limestone9952150
Cullman9647193
St. Clair9634239
Lauderdale9413241
DeKalb8821185
Talladega8210175
Walker7222277
Autauga6914108
Jackson6803111
Blount6645136
Colbert6291134
Coffee5503118
Dale4826111
Russell440038
Chilton4263111
Franklin425482
Covington4120117
Tallapoosa4006152
Escambia393276
Chambers3559123
Dallas3544151
Clarke350861
Marion3111100
Pike310177
Lawrence299898
Winston273772
Bibb260463
Marengo249164
Geneva248777
Pickens233760
Barbour230757
Hale222577
Butler215869
Fayette212062
Henry188744
Cherokee184345
Randolph179941
Monroe177040
Washington167039
Macon158650
Clay155956
Crenshaw151957
Cleburne148741
Lamar141834
Lowndes138553
Wilcox127029
Bullock123041
Conecuh110129
Perry107526
Coosa107128
Sumter104332
Greene92334
Choctaw60424
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