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Advertisers are turning up the heat on Facebook

Advertisers are turning up the heat on Facebook.At least three companies -- Sonos, Commerzbank and Mozilla -- ...

Posted: Mar 23, 2018 10:06 PM
Updated: Mar 23, 2018 10:06 PM

Advertisers are turning up the heat on Facebook.

At least three companies -- Sonos, Commerzbank and Mozilla -- have pulled advertisements off Facebook after a data scandal engulfed the social network. Others are asking tough questions.

ISBA, a UK industry body that represents advertisers including Unilever, McDonald's and Adidas, met with Facebook on Friday. It said following the meeting that Facebook had offered to discuss data privacy with its members individually.

"It is clear from our meeting today that this is a priority for Facebook and that they now have a lot of work to do," the group said in a letter to its members that was provided to CNN.

A controversy erupted last weekend following reports that Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, accessed information from about 50 million Facebook users without their knowledge.

Facebook CEO Mark Zuckerberg told CNN on Wednesday that he would take steps to protect data and fix what he called a "breach of trust" between the social network and its users.

Related: The 13 best lines from CNN's Mark Zuckerberg interview

A potential revolt by advertisers represents a major threat to Facebook. In 2017, 98% of its revenue came from advertising.

Mozilla said in a statement that the steps outlined by Zuckerberg were positive, and that it would consider returning to Facebook when it "takes stronger action in how it shares customer data."

Sonos, which makes smart speakers, said it was pulling its advertising off Facebook and Instagram, as well as Google and Twitter, for one week.

"Now is the time to have the hard discussions and to support those who drive things forward in an effort to make us all better technologists and more educated consumers of technology," it said in a statement on Friday.

Advertising giant WPP said its clients had been asking questions about the scandal. But none had yet decided to remove advertising from Facebook.

Another major advertising agency, M&C Saatchi, said its clients were going to exert real pressure on Facebook.

"I think that clients have come to a point, quite rightly, where enough is enough," CEO David Kershaw told the BBC on Thursday.

Facebook said in a statement that advertisers "know how important it is for people to trust their information with" the social network.

"Most of the businesses we've spoken with this week are pleased with the steps we've outlined to better protect people's data, and they have confidence that we'll respond to these challenges and become a better partner and company as a result," it said.

Related: Facebook has gotten too big for Mark Zuckerberg

Google and Facebook have dominated the online ad market for years, thanks to their massive reach and vast amounts of data. The companies are estimated to have gobbled up more than 60% of digital ad spending in 2017.

Google has already come under fire from companies that discovered their ads were being shown alongside objectionable videos on its YouTube video platform.

Facebook has previously faced a groundswell of criticism for enabling fake news, filter bubbles, foreign election meddling and social media addiction.

Unilever, which owns brands including Dove, Lipton, and Ben & Jerry's, issued a forceful warning to the platforms in February, saying they had become a "swamp" of fake news, racism, sexism and extremism.

"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency," said Unilever marketing boss Keith Weed.

"2018 is either the year of techlash, where the world turns on the tech giants -- and we have seen some of this already -- or the year of trust," he added. "The year where we collectively rebuild trust back in our systems and our society."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 484675

Reported Deaths: 9480
CountyCasesDeaths
Harrison33151493
Hinds31184589
DeSoto30803365
Jackson23735349
Rankin21390373
Lee14963221
Madison14206272
Jones13430227
Forrest13199241
Lauderdale11623307
Lowndes10501176
Lamar10258130
Pearl River9151221
Lafayette8268137
Hancock7534113
Washington7144152
Oktibbeha6989124
Monroe6533167
Neshoba6489201
Warren6486166
Pontotoc632993
Panola6278127
Marshall6165126
Bolivar6129145
Union576089
Pike5626138
Alcorn540590
Lincoln5310132
George473572
Scott461596
Leflore4495140
Tippah448180
Prentiss447979
Itawamba4457100
Adams4429117
Tate4420103
Wayne434667
Simpson4339114
Copiah432988
Yazoo423686
Covington417192
Sunflower4155104
Marion4111104
Coahoma3986100
Leake398286
Newton372375
Grenada3565104
Stone351360
Tishomingo338389
Attala325987
Jasper316062
Winston305691
Clay297374
Chickasaw287866
Clarke283290
Calhoun267741
Holmes262887
Smith252249
Yalobusha224347
Tallahatchie221150
Walthall211758
Greene209945
Lawrence207034
Perry201054
Amite199452
Webster196942
Noxubee179339
Montgomery172954
Jefferson Davis168342
Carroll162537
Tunica154235
Benton143035
Kemper138840
Choctaw128826
Claiborne127134
Humphreys127038
Franklin116928
Quitman104227
Wilkinson102036
Jefferson91533
Sharkey63020
Issaquena1937
Unassigned00

Alabama Coronavirus Cases

Cases: 790648

Reported Deaths: 14025
CountyCasesDeaths
Jefferson1117431765
Mobile709021237
Madison50032633
Shelby36350315
Baldwin36278495
Tuscaloosa34034548
Montgomery33229678
Lee22712220
Calhoun21297410
Morgan19852335
Etowah19341462
Marshall17716274
Houston16862386
St. Clair15479305
Cullman14659258
Limestone14609188
Elmore14507264
Lauderdale13557281
Talladega13015236
DeKalb12214237
Walker10604330
Blount9735157
Autauga9691137
Jackson9400158
Coffee8934175
Dale8631173
Colbert8545184
Tallapoosa6688181
Escambia6599121
Covington6466167
Chilton6395144
Russell608755
Franklin5805101
Chambers5425134
Marion4818120
Dallas4713189
Clarke464079
Pike463297
Geneva4433117
Winston427395
Lawrence4124108
Bibb410281
Barbour347470
Marengo326485
Monroe320253
Butler318490
Randolph306656
Pickens306474
Henry302658
Hale293085
Cherokee290855
Fayette280373
Washington245548
Crenshaw238770
Cleburne236751
Clay229265
Macon220658
Lamar200443
Conecuh182046
Coosa170835
Lowndes170858
Wilcox159736
Bullock149543
Perry136537
Sumter124736
Greene121443
Choctaw73427
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