Advertisers are turning up the heat on Facebook

Advertisers are turning up the heat on Facebook.At least three companies -- Sonos, Commerzbank and Mozilla -- ...

Posted: Mar 23, 2018 10:06 PM
Updated: Mar 23, 2018 10:06 PM

Advertisers are turning up the heat on Facebook.

At least three companies -- Sonos, Commerzbank and Mozilla -- have pulled advertisements off Facebook after a data scandal engulfed the social network. Others are asking tough questions.

ISBA, a UK industry body that represents advertisers including Unilever, McDonald's and Adidas, met with Facebook on Friday. It said following the meeting that Facebook had offered to discuss data privacy with its members individually.

"It is clear from our meeting today that this is a priority for Facebook and that they now have a lot of work to do," the group said in a letter to its members that was provided to CNN.

A controversy erupted last weekend following reports that Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, accessed information from about 50 million Facebook users without their knowledge.

Facebook CEO Mark Zuckerberg told CNN on Wednesday that he would take steps to protect data and fix what he called a "breach of trust" between the social network and its users.

Related: The 13 best lines from CNN's Mark Zuckerberg interview

A potential revolt by advertisers represents a major threat to Facebook. In 2017, 98% of its revenue came from advertising.

Mozilla said in a statement that the steps outlined by Zuckerberg were positive, and that it would consider returning to Facebook when it "takes stronger action in how it shares customer data."

Sonos, which makes smart speakers, said it was pulling its advertising off Facebook and Instagram, as well as Google and Twitter, for one week.

"Now is the time to have the hard discussions and to support those who drive things forward in an effort to make us all better technologists and more educated consumers of technology," it said in a statement on Friday.

Advertising giant WPP said its clients had been asking questions about the scandal. But none had yet decided to remove advertising from Facebook.

Another major advertising agency, M&C Saatchi, said its clients were going to exert real pressure on Facebook.

"I think that clients have come to a point, quite rightly, where enough is enough," CEO David Kershaw told the BBC on Thursday.

Facebook said in a statement that advertisers "know how important it is for people to trust their information with" the social network.

"Most of the businesses we've spoken with this week are pleased with the steps we've outlined to better protect people's data, and they have confidence that we'll respond to these challenges and become a better partner and company as a result," it said.

Related: Facebook has gotten too big for Mark Zuckerberg

Google and Facebook have dominated the online ad market for years, thanks to their massive reach and vast amounts of data. The companies are estimated to have gobbled up more than 60% of digital ad spending in 2017.

Google has already come under fire from companies that discovered their ads were being shown alongside objectionable videos on its YouTube video platform.

Facebook has previously faced a groundswell of criticism for enabling fake news, filter bubbles, foreign election meddling and social media addiction.

Unilever, which owns brands including Dove, Lipton, and Ben & Jerry's, issued a forceful warning to the platforms in February, saying they had become a "swamp" of fake news, racism, sexism and extremism.

"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency," said Unilever marketing boss Keith Weed.

"2018 is either the year of techlash, where the world turns on the tech giants -- and we have seen some of this already -- or the year of trust," he added. "The year where we collectively rebuild trust back in our systems and our society."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 248189

Reported Deaths: 5411
CountyCasesDeaths
DeSoto16841171
Hinds15890312
Harrison13037191
Rankin10439205
Jackson10128177
Lee8721135
Madison8071160
Jones6166108
Forrest5870117
Lauderdale5724177
Lowndes5238109
Lafayette486192
Lamar475363
Washington4734122
Bolivar3941106
Oktibbeha388179
Panola360475
Pontotoc358752
Monroe3487103
Warren337895
Union337457
Marshall336065
Neshoba3325150
Pearl River319492
Leflore2980104
Lincoln293385
Sunflower277569
Tate266659
Alcorn260651
Itawamba258858
Pike258176
Hancock253557
Prentiss242450
Scott241043
Yazoo237754
Copiah237449
Tippah236246
Simpson232367
Leake227864
Coahoma223154
Grenada215770
Covington208871
Marion206171
Adams201666
Winston198061
George197438
Wayne196130
Attala191658
Newton186542
Chickasaw181243
Tishomingo179659
Holmes167867
Jasper165134
Clay156732
Stone140218
Tallahatchie138234
Clarke136460
Calhoun133321
Smith118823
Yalobusha113834
Walthall111136
Noxubee109622
Greene108929
Montgomery108134
Carroll103721
Lawrence101217
Perry99131
Amite96425
Webster90624
Claiborne85125
Tunica84521
Jefferson Davis83825
Humphreys81524
Benton80323
Kemper75720
Quitman6758
Franklin65315
Choctaw59613
Wilkinson58125
Jefferson53019
Sharkey42417
Issaquena1586
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Alabama Coronavirus Cases

Cases: 417528

Reported Deaths: 6030
CountyCasesDeaths
Jefferson61313888
Mobile29768542
Madison26637185
Tuscaloosa20580268
Montgomery18696304
Shelby18310113
Baldwin16002179
Lee12261101
Morgan12093112
Etowah11604157
Calhoun10982200
Marshall10108107
Houston8474129
Cullman7960104
Limestone790174
Elmore7723101
DeKalb764697
St. Clair7460120
Lauderdale745183
Talladega6102108
Walker5852174
Jackson574441
Blount526483
Colbert525670
Autauga510355
Coffee434256
Dale391081
Franklin363445
Chilton333565
Covington326167
Russell323810
Escambia312442
Dallas300296
Clarke278233
Chambers277869
Tallapoosa2599107
Pike245829
Marion240549
Lawrence240447
Winston223835
Bibb213047
Geneva197431
Marengo197329
Pickens195231
Hale173742
Barbour171236
Butler167958
Fayette166026
Cherokee159630
Henry151119
Monroe144417
Randolph138535
Washington136526
Clay125246
Crenshaw118044
Lamar116619
Cleburne116023
Macon113335
Lowndes108735
Wilcox101221
Bullock98128
Perry95419
Conecuh92920
Sumter88726
Greene75323
Coosa60414
Choctaw51224
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