Facebook has gotten too big for Mark Zuckerberg

Mark Zuckerberg is not comfortable with the enormous influence he has over the world.During his ...

Posted: Mar 23, 2018 4:25 PM
Updated: Mar 23, 2018 4:25 PM

Mark Zuckerberg is not comfortable with the enormous influence he has over the world.

During his apology tour this week for the Cambridge Analytica data scandal, Zuckerberg lent support to the idea of regulating Facebook and admitted he'd rather not be the person making content policy decisions for the world.

But he pushed back on one thing: Facebook's immense power.

When CNN's Laurie Segall asked if Facebook had become "too powerful," Zuckerberg responded: "I don't think so."

"The reason why we've succeeded as a company is because we serve people and give people power," Zuckerberg said. "The day that we stop doing that, we'll stop being a relevant company."

Zuckerberg argued that history shows any list of "the biggest [companies] in any given industry" will inevitably change "ten years later, or ten years after that."

And yet, at this moment, Facebook isn't just on the list, but nearly unrivaled in its dominance. It has billions of users and tremendous influence over the media and advertising industries. It also has no obvious direct competitor who can take it down thanks to years of acquiring and cloning newer social media companies.

"It influences how more than 2 billion around the world people see, think, and feel. I can't think of an institution that has close to that power, with the possible exception of Google," says Siva Vaidhyanathan, a media studies professor at the University of Virginia and author of a forthcoming book on Facebook's impact on democracy.

"For Mark Zuckerberg to deny that," he added, "is insulting."

Related: Zuckerberg opens the door to testifying before Congress

Facebook is widely considered one of the "big four" tech companies, along with Apple, Amazon and Google's parent company, Alphabet. Like others in this group, Facebook has the ability to upend new industries overnight - and perhaps upend society itself.

News broke last weekend that Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, reportedly accessed information from about 50 million Facebook users without their knowledge.

Facebook has faced other controversies over user data and privacy, but the stakes have grown with the platform's influence. This time, it wasn't simply a matter of selling ads, but potentially swaying an election.

Once again, Facebook was forced to account for its role in the 2016 election after what was already a bruising year full of stories about fake news, foreign election meddling and filter bubbles.

"Any company that can influence a US presidential election without being aware that it is doing so is demonstrably too powerful," Roger McNamee, Zuckerberg's former mentor and a venture capitalist, told CNN by email.

Brian Wieser, an analyst who tracks Facebook for Pivotal Research Group, says the real issue plaguing the company may not be whether it's too powerful so much as whether it became powerful too fast.

"It looks like a problem that has emerged is that they may have become big and powerful too quickly, without ensuring their foundations were solid enough to withstand the growth they have had," Wieser told CNN.

Dex Torricke-Barton, a former speechwriter for Zuckerberg and former executive communications manager for Facebook, disagrees that the company is too powerful. But the idea that it is does create a genuine challenge for Facebook, he said.

"The perception that Facebook is all-powerful places an unfair burden on the company," he said. "The challenges of misinformation, fake news and bad online actors didn't begin with Facebook, and can't be solved by Facebook alone."

Zuckerberg may play down how powerful Facebook is, but his interviews this week highlight his clear discomfort with the responsibility he now has, not just to make products, but to make policies with global impact.

"I feel fundamentally uncomfortable sitting here in California in an office making content policy decisions for people around the world," Zuckerberg told Re/code. "[The] thing is like, 'Where's the line on hate speech?' I mean, who chose me to be the person that did that? I guess I have to, because of [where we are] now, but I'd rather not."

In the CNN interview, Zuckerberg said if anyone had told him when he founded Facebook in 2004 that he'd one day be battling state actors, "I wouldn't have really believed that that would be something I'd have to work on 14 years later."

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 112123

Reported Deaths: 3223
CountyConfirmedDeaths
Hinds7796173
DeSoto670178
Harrison484483
Jackson435081
Rankin383786
Madison373993
Lee344979
Forrest296377
Jones283782
Washington252197
Lafayette242642
Lauderdale2376131
Lamar217138
Bolivar198377
Oktibbeha195854
Neshoba1814111
Lowndes174962
Panola166337
Leflore160787
Sunflower157649
Warren152755
Monroe145972
Pontotoc143819
Pike137256
Lincoln135555
Copiah135036
Marshall134826
Scott123829
Coahoma123436
Grenada120038
Yazoo119333
Simpson118649
Union115225
Holmes113560
Leake113340
Tate113239
Itawamba110424
Pearl River108958
Adams104343
Prentiss102619
Wayne98721
Alcorn96012
George93917
Marion92942
Covington92525
Tippah85921
Newton84427
Chickasaw82625
Winston82221
Tallahatchie81825
Tishomingo79341
Hancock78127
Attala77626
Clarke72349
Clay67621
Jasper67417
Walthall63327
Calhoun61412
Noxubee59617
Smith58316
Claiborne53216
Montgomery52923
Tunica52217
Lawrence49914
Yalobusha49314
Perry48122
Carroll46312
Greene45518
Stone45014
Amite41713
Quitman4146
Humphreys41216
Jefferson Davis39811
Webster36613
Wilkinson33020
Kemper32015
Benton3154
Sharkey27814
Jefferson27010
Franklin2373
Choctaw2036
Issaquena1063
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 153016

Reported Deaths: 2633
CountyConfirmedDeaths
Jefferson22563372
Mobile14335314
Tuscaloosa10023133
Montgomery9759196
Madison904893
Shelby709960
Lee644966
Baldwin640569
Marshall428248
Calhoun412759
Etowah405749
Morgan396833
Houston364632
DeKalb319628
Elmore310752
St. Clair282142
Limestone270828
Walker268892
Talladega258435
Cullman227623
Lauderdale208740
Autauga201029
Jackson200915
Franklin199731
Colbert192228
Russell19053
Dallas185627
Blount184824
Chilton181731
Escambia171328
Coffee16669
Covington166029
Dale163451
Pike130512
Chambers130143
Tallapoosa128686
Clarke127117
Marion104729
Butler99840
Barbour9889
Marengo97221
Winston90413
Geneva8417
Pickens80517
Lawrence80031
Randolph79814
Bibb79114
Hale74529
Cherokee72214
Clay71912
Lowndes70127
Henry6376
Bullock63517
Monroe6319
Washington62212
Crenshaw59330
Perry5806
Wilcox55912
Conecuh55713
Fayette55312
Cleburne5287
Macon52820
Sumter46721
Lamar4565
Choctaw38712
Greene33916
Coosa1973
Out of AL00
Unassigned00
Tupelo
Clear
66° wxIcon
Hi: 86° Lo: 65°
Feels Like: 66°
Columbus
Broken Clouds
69° wxIcon
Hi: 85° Lo: 65°
Feels Like: 69°
Oxford
Clear
66° wxIcon
Hi: 84° Lo: 62°
Feels Like: 66°
Starkville
Scattered Clouds
63° wxIcon
Hi: 84° Lo: 62°
Feels Like: 63°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather