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Facebook has gotten too big for Mark Zuckerberg

Mark Zuckerberg is not comfortable with the enormous influence he has over the world.During his ...

Posted: Mar 23, 2018 4:25 PM
Updated: Mar 23, 2018 4:25 PM

Mark Zuckerberg is not comfortable with the enormous influence he has over the world.

During his apology tour this week for the Cambridge Analytica data scandal, Zuckerberg lent support to the idea of regulating Facebook and admitted he'd rather not be the person making content policy decisions for the world.

But he pushed back on one thing: Facebook's immense power.

When CNN's Laurie Segall asked if Facebook had become "too powerful," Zuckerberg responded: "I don't think so."

"The reason why we've succeeded as a company is because we serve people and give people power," Zuckerberg said. "The day that we stop doing that, we'll stop being a relevant company."

Zuckerberg argued that history shows any list of "the biggest [companies] in any given industry" will inevitably change "ten years later, or ten years after that."

And yet, at this moment, Facebook isn't just on the list, but nearly unrivaled in its dominance. It has billions of users and tremendous influence over the media and advertising industries. It also has no obvious direct competitor who can take it down thanks to years of acquiring and cloning newer social media companies.

"It influences how more than 2 billion around the world people see, think, and feel. I can't think of an institution that has close to that power, with the possible exception of Google," says Siva Vaidhyanathan, a media studies professor at the University of Virginia and author of a forthcoming book on Facebook's impact on democracy.

"For Mark Zuckerberg to deny that," he added, "is insulting."

Related: Zuckerberg opens the door to testifying before Congress

Facebook is widely considered one of the "big four" tech companies, along with Apple, Amazon and Google's parent company, Alphabet. Like others in this group, Facebook has the ability to upend new industries overnight - and perhaps upend society itself.

News broke last weekend that Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, reportedly accessed information from about 50 million Facebook users without their knowledge.

Facebook has faced other controversies over user data and privacy, but the stakes have grown with the platform's influence. This time, it wasn't simply a matter of selling ads, but potentially swaying an election.

Once again, Facebook was forced to account for its role in the 2016 election after what was already a bruising year full of stories about fake news, foreign election meddling and filter bubbles.

"Any company that can influence a US presidential election without being aware that it is doing so is demonstrably too powerful," Roger McNamee, Zuckerberg's former mentor and a venture capitalist, told CNN by email.

Brian Wieser, an analyst who tracks Facebook for Pivotal Research Group, says the real issue plaguing the company may not be whether it's too powerful so much as whether it became powerful too fast.

"It looks like a problem that has emerged is that they may have become big and powerful too quickly, without ensuring their foundations were solid enough to withstand the growth they have had," Wieser told CNN.

Dex Torricke-Barton, a former speechwriter for Zuckerberg and former executive communications manager for Facebook, disagrees that the company is too powerful. But the idea that it is does create a genuine challenge for Facebook, he said.

"The perception that Facebook is all-powerful places an unfair burden on the company," he said. "The challenges of misinformation, fake news and bad online actors didn't begin with Facebook, and can't be solved by Facebook alone."

Zuckerberg may play down how powerful Facebook is, but his interviews this week highlight his clear discomfort with the responsibility he now has, not just to make products, but to make policies with global impact.

"I feel fundamentally uncomfortable sitting here in California in an office making content policy decisions for people around the world," Zuckerberg told Re/code. "[The] thing is like, 'Where's the line on hate speech?' I mean, who chose me to be the person that did that? I guess I have to, because of [where we are] now, but I'd rather not."

In the CNN interview, Zuckerberg said if anyone had told him when he founded Facebook in 2004 that he'd one day be battling state actors, "I wouldn't have really believed that that would be something I'd have to work on 14 years later."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 319115

Reported Deaths: 7353
CountyCasesDeaths
DeSoto22246264
Hinds20612421
Harrison18342316
Rankin13855282
Jackson13666248
Madison10213224
Lee10050176
Jones8452167
Forrest7810153
Lauderdale7253242
Lowndes6488149
Lamar632288
Lafayette6295120
Washington5412136
Bolivar4833133
Panola4659110
Oktibbeha465898
Pearl River4591146
Marshall4571105
Warren4436121
Pontotoc424573
Union415576
Monroe4154135
Neshoba4059179
Lincoln4007111
Hancock385187
Leflore3514125
Tate342386
Sunflower339391
Pike3366110
Alcorn323272
Scott319274
Yazoo313971
Adams304785
Itawamba304777
Copiah299666
Coahoma298283
Simpson297889
Tippah291168
Prentiss283361
Leake271674
Marion271280
Covington266683
Wayne264442
Grenada264087
George251851
Newton248563
Tishomingo230867
Winston229881
Jasper222048
Attala214973
Chickasaw210459
Holmes190374
Clay187454
Stone187233
Tallahatchie179941
Clarke178980
Calhoun173732
Yalobusha167740
Smith164034
Walthall135147
Greene131633
Lawrence131024
Montgomery128643
Noxubee127934
Perry126638
Amite125942
Carroll122330
Webster115032
Tunica107927
Jefferson Davis107633
Claiborne102930
Benton102225
Humphreys97533
Kemper96628
Franklin84923
Quitman81816
Choctaw79018
Wilkinson69332
Jefferson66228
Sharkey50817
Issaquena1696
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Alabama Coronavirus Cases

Cases: 547323

Reported Deaths: 11266
CountyCasesDeaths
Jefferson808021563
Mobile41925826
Madison35600522
Tuscaloosa26136458
Shelby25554254
Montgomery25067610
Baldwin21774313
Lee16234175
Calhoun14692325
Morgan14614285
Etowah14132361
Marshall12443230
Houston10748287
Elmore10295212
Limestone10180157
St. Clair10146250
Cullman9921200
Lauderdale9582248
DeKalb8955189
Talladega8441184
Walker7318279
Autauga7215113
Blount6925139
Jackson6900113
Colbert6394139
Coffee5616126
Dale4928114
Russell454441
Chilton4461116
Franklin430683
Covington4263122
Tallapoosa4117154
Escambia400280
Chambers3715123
Dallas3604156
Clarke352861
Marion3231106
Pike313978
Lawrence3121100
Winston283372
Bibb267364
Geneva256981
Marengo250565
Pickens236562
Barbour234559
Hale226578
Butler223371
Fayette217162
Henry193843
Cherokee187245
Randolph186844
Monroe179141
Washington170339
Macon163051
Clay159559
Crenshaw155057
Cleburne152543
Lamar145837
Lowndes141953
Wilcox127030
Bullock124242
Conecuh112930
Coosa111129
Perry108726
Sumter105732
Greene93434
Choctaw61725
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