Facebook has gotten too big for Mark Zuckerberg

Mark Zuckerberg is not comfortable with the enormous influence he has over the world.During his ...

Posted: Mar 23, 2018 4:25 PM
Updated: Mar 23, 2018 4:25 PM

Mark Zuckerberg is not comfortable with the enormous influence he has over the world.

During his apology tour this week for the Cambridge Analytica data scandal, Zuckerberg lent support to the idea of regulating Facebook and admitted he'd rather not be the person making content policy decisions for the world.

But he pushed back on one thing: Facebook's immense power.

When CNN's Laurie Segall asked if Facebook had become "too powerful," Zuckerberg responded: "I don't think so."

"The reason why we've succeeded as a company is because we serve people and give people power," Zuckerberg said. "The day that we stop doing that, we'll stop being a relevant company."

Zuckerberg argued that history shows any list of "the biggest [companies] in any given industry" will inevitably change "ten years later, or ten years after that."

And yet, at this moment, Facebook isn't just on the list, but nearly unrivaled in its dominance. It has billions of users and tremendous influence over the media and advertising industries. It also has no obvious direct competitor who can take it down thanks to years of acquiring and cloning newer social media companies.

"It influences how more than 2 billion around the world people see, think, and feel. I can't think of an institution that has close to that power, with the possible exception of Google," says Siva Vaidhyanathan, a media studies professor at the University of Virginia and author of a forthcoming book on Facebook's impact on democracy.

"For Mark Zuckerberg to deny that," he added, "is insulting."

Related: Zuckerberg opens the door to testifying before Congress

Facebook is widely considered one of the "big four" tech companies, along with Apple, Amazon and Google's parent company, Alphabet. Like others in this group, Facebook has the ability to upend new industries overnight - and perhaps upend society itself.

News broke last weekend that Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, reportedly accessed information from about 50 million Facebook users without their knowledge.

Facebook has faced other controversies over user data and privacy, but the stakes have grown with the platform's influence. This time, it wasn't simply a matter of selling ads, but potentially swaying an election.

Once again, Facebook was forced to account for its role in the 2016 election after what was already a bruising year full of stories about fake news, foreign election meddling and filter bubbles.

"Any company that can influence a US presidential election without being aware that it is doing so is demonstrably too powerful," Roger McNamee, Zuckerberg's former mentor and a venture capitalist, told CNN by email.

Brian Wieser, an analyst who tracks Facebook for Pivotal Research Group, says the real issue plaguing the company may not be whether it's too powerful so much as whether it became powerful too fast.

"It looks like a problem that has emerged is that they may have become big and powerful too quickly, without ensuring their foundations were solid enough to withstand the growth they have had," Wieser told CNN.

Dex Torricke-Barton, a former speechwriter for Zuckerberg and former executive communications manager for Facebook, disagrees that the company is too powerful. But the idea that it is does create a genuine challenge for Facebook, he said.

"The perception that Facebook is all-powerful places an unfair burden on the company," he said. "The challenges of misinformation, fake news and bad online actors didn't begin with Facebook, and can't be solved by Facebook alone."

Zuckerberg may play down how powerful Facebook is, but his interviews this week highlight his clear discomfort with the responsibility he now has, not just to make products, but to make policies with global impact.

"I feel fundamentally uncomfortable sitting here in California in an office making content policy decisions for people around the world," Zuckerberg told Re/code. "[The] thing is like, 'Where's the line on hate speech?' I mean, who chose me to be the person that did that? I guess I have to, because of [where we are] now, but I'd rather not."

In the CNN interview, Zuckerberg said if anyone had told him when he founded Facebook in 2004 that he'd one day be battling state actors, "I wouldn't have really believed that that would be something I'd have to work on 14 years later."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 255125

Reported Deaths: 5574
CountyCasesDeaths
DeSoto17197175
Hinds16280322
Harrison13502193
Rankin10749211
Jackson10407183
Lee8819141
Madison8262162
Jones6375110
Forrest5992119
Lauderdale5873180
Lowndes5381116
Lafayette496692
Lamar487565
Washington4800123
Bolivar3978108
Oktibbeha393880
Panola370779
Pontotoc365353
Monroe3543105
Warren353498
Union344760
Marshall342665
Neshoba3383152
Pearl River329799
Leflore3004105
Lincoln297685
Sunflower284969
Hancock273459
Tate272462
Alcorn264053
Pike263577
Itawamba262959
Scott246645
Yazoo245955
Prentiss245652
Copiah241949
Tippah241750
Simpson235767
Coahoma233754
Leake231164
Grenada218470
Covington213071
Marion212072
Adams205870
Wayne201331
Winston200564
George199338
Attala193759
Newton192842
Tishomingo186359
Chickasaw183944
Jasper170835
Holmes168767
Clay159433
Stone143621
Tallahatchie141034
Clarke138960
Calhoun136121
Smith120823
Yalobusha117034
Walthall112336
Noxubee110522
Greene110229
Montgomery109634
Carroll104521
Lawrence102617
Perry102231
Amite98025
Webster92424
Tunica86721
Claiborne86625
Jefferson Davis84825
Humphreys83024
Benton81823
Kemper77220
Quitman6918
Franklin66615
Choctaw60513
Wilkinson58425
Jefferson54319
Sharkey43017
Issaquena1596
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Alabama Coronavirus Cases

Cases: 424028

Reported Deaths: 6121
CountyCasesDeaths
Jefferson62258921
Mobile30381549
Madison27160186
Tuscaloosa20779267
Montgomery19049305
Shelby18572114
Baldwin16346182
Lee12515101
Morgan12260113
Etowah11757168
Calhoun11161200
Marshall10199107
Houston8630148
Cullman8036105
Limestone802874
Elmore7849101
DeKalb768897
Lauderdale760083
St. Clair7555120
Talladega6180108
Walker5903174
Jackson581341
Colbert533573
Blount530883
Autauga519855
Coffee443956
Dale398581
Franklin367548
Chilton337665
Russell331710
Covington327768
Escambia319342
Dallas303396
Chambers284269
Clarke282133
Tallapoosa2617107
Pike249429
Marion246250
Lawrence244247
Winston227335
Bibb216247
Geneva202535
Marengo199729
Pickens197031
Hale176442
Barbour173036
Butler170258
Fayette169026
Cherokee160530
Henry154421
Monroe145617
Randolph140735
Washington137726
Clay126745
Crenshaw119544
Lamar118219
Cleburne117723
Macon115035
Lowndes110735
Wilcox103121
Bullock99128
Perry97719
Conecuh94420
Sumter89126
Greene76123
Coosa60515
Choctaw51524
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