This is the regulation Mark Zuckerberg wants for Facebook

Facebook founder Mark Zuckerberg says he would welcome more regulation of political advertising on the internet....

Posted: Mar 22, 2018 3:22 PM
Updated: Mar 22, 2018 3:22 PM

Facebook founder Mark Zuckerberg says he would welcome more regulation of political advertising on the internet.

Speaking for the first time since a controversy began over political consultancy Cambridge Analytica improperly accessing data on millions of Facebook users, the CEO suggested regulators should address some basic issues.

"There are things like ads transparency regulation that I would love to see," he told CNN. "If you look at how much regulation there is around advertising on TV and print, it's just not clear why there should be less on the internet."

"I know a couple of senators are working really hard on this," he added.

Zuckerberg's comments were quickly embraced by Senator Amy Klobuchar, who is sponsoring a bill that would place new disclosure requirements on digital political advertisements.

"Just watched Mark Zuckerberg on @CNN & I was surprised to hear him say he supported the senate bill on election ads. That's my bill - the Honest Ads Act," Klobuchar, a Democrat from Minnesota, tweeted.

She also appeared to challenge other big tech companies to get behind the bill.

"It's a new position for Facebook & we'd like to get it done before election. Twitter? Google?"

Facebook did not respond when asked if Zuckerberg was referring specifically to the Honest Ads Act.

Related: Mark Zuckerberg says he is 'happy to' testify before Congress

The Honest Ads Act has bipartisan support and is also sponsored by Senators Mark Warner of Virginia and John McCain of Arizona.

The legislation would require the same disclosures for online political ads that currently apply to television and radio spots. Supporters say that would add protections against foreign interference.

"We need regulatory rules, a framework, that shields our elections from foreign money," Klobuchar said last year. "If a candidate or a cause buys an ad on TV, the same rules should apply if they buy it on Facebook or Google or on Twitter."

There are questions as to how effective this kind of regulation would actually be in combating efforts like those of the Internet Research Agency, the Kremlin-linked Russia troll farm that used Facebook before, during and after the 2016 presidential election. The ads purchased by the IRA would not typically be considered political advertising, because they did not explicitly support or oppose a candidate.

Related: Senators introduce bill for new online political ad disclosures

The bill as originally introduced would require digital platforms with at least 50 million viewers monthly to maintain a public file of all political ads purchased above a $500 threshold. The file would include a copy of the advertisement, as well as details on the candidate and purchaser.

The bill also requires online platforms to "make all reasonable efforts" to ensure that foreign individuals are not purchasing US political ads. Zuckerberg said Facebook is already doing "most of the things" that lawmakers are discussing.

The Internet Association, an industry group that represents tech companies, has said that it is open to legislation that improves transparency and helps prevent illegal activity. But it said new laws should not limit political speech.

"Proposals that would hold platforms liable for advertisers' claims could discourage platforms from carrying ads from individual citizens or legitimate groups that aren't well known or established," the group said in a policy document.

Related: Mark Zuckerberg in his own words: The CNN interview

Zuckerberg told CNN he is "sure someone's trying" to use Facebook to meddle with the US midterm elections and that Facebook is trying to prevent that happening by testing new transparency measures, some similar to those called for in the Honest Ads Act, that could be introduced in the United States before the vote.

One tool that is being tested in Canada allows users to click on a button and see all ads running on a Facebook page regardless of whether they are the intended target.

"People should know who is buying the ads that they see on Facebook, and you should be able to go on any page and see all the ads that people are running to different audiences," the CEO told CNN.

-- CNN's Jeremy Herb and Donie O'Sullivan contributed reporting.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 265146

Reported Deaths: 5777
CountyCasesDeaths
DeSoto17741191
Hinds16891332
Harrison14279204
Rankin11239220
Jackson10917190
Lee9071145
Madison8599169
Jones6731118
Forrest6208124
Lauderdale6121192
Lowndes5544120
Lafayette520598
Lamar505865
Washington4933125
Bolivar4126109
Oktibbeha408382
Panola386981
Pontotoc377460
Monroe3686110
Warren3685103
Marshall357170
Union356864
Pearl River3495106
Neshoba3490154
Leflore3118109
Lincoln306788
Hancock294262
Sunflower291975
Tate280662
Alcorn273154
Pike270181
Itawamba269363
Scott260048
Yazoo256756
Prentiss253754
Coahoma249755
Copiah249749
Tippah249750
Simpson242872
Leake238167
Marion224273
Grenada223972
Covington221073
Adams215171
Wayne213734
Winston207671
George204739
Newton199946
Attala197064
Tishomingo194961
Chickasaw189344
Jasper181138
Holmes172068
Clay166837
Tallahatchie157235
Stone152525
Clarke148162
Calhoun141322
Smith130026
Yalobusha123335
Walthall114537
Greene113729
Noxubee113026
Montgomery112036
Carroll106822
Lawrence106817
Perry105131
Amite102126
Webster96824
Tunica89021
Claiborne88825
Jefferson Davis88430
Benton85823
Humphreys84724
Kemper80920
Quitman7139
Franklin70617
Choctaw63713
Wilkinson59825
Jefferson56821
Sharkey45217
Issaquena1606
Unassigned00

Alabama Coronavirus Cases

Cases: 441170

Reported Deaths: 6660
CountyCasesDeaths
Jefferson646811007
Mobile31620572
Madison28310217
Tuscaloosa21525275
Montgomery19954332
Shelby19335132
Baldwin17256189
Lee13205107
Morgan12639142
Etowah12107181
Calhoun11521206
Marshall10471123
Houston9009164
Limestone834981
Cullman8274124
Elmore8214110
DeKalb7894107
Lauderdale7871107
St. Clair7854130
Talladega6481112
Walker6036183
Jackson601545
Colbert549994
Blount547386
Autauga537662
Coffee462464
Dale410785
Franklin374950
Russell357515
Chilton345473
Covington339680
Escambia335444
Tallapoosa3149109
Dallas313296
Chambers304270
Clarke300236
Pike262531
Lawrence254155
Marion253761
Winston233642
Bibb222348
Geneva211547
Marengo209331
Pickens199631
Hale185244
Barbour182738
Fayette178629
Butler174460
Cherokee165731
Henry159925
Monroe152421
Randolph146436
Washington142327
Clay130546
Crenshaw124045
Macon122337
Cleburne121825
Lamar120222
Lowndes115536
Wilcox107922
Bullock103528
Perry100018
Conecuh97922
Sumter90527
Greene77923
Coosa63618
Choctaw51924
Out of AL00
Unassigned00
Tupelo
Mostly Cloudy
74° wxIcon
Hi: 74° Lo: 52°
Feels Like: 74°
Columbus
Partly Cloudy
75° wxIcon
Hi: 75° Lo: 56°
Feels Like: 75°
Oxford
Partly Cloudy
72° wxIcon
Hi: 72° Lo: 50°
Feels Like: 72°
Starkville
Partly Cloudy
73° wxIcon
Hi: 76° Lo: 54°
Feels Like: 73°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather