STREAMING NOW: Watch Now

This is the regulation Mark Zuckerberg wants for Facebook

Facebook founder Mark Zuckerberg says he would welcome more regulation of political advertising on the internet....

Posted: Mar 22, 2018 3:22 PM
Updated: Mar 22, 2018 3:22 PM

Facebook founder Mark Zuckerberg says he would welcome more regulation of political advertising on the internet.

Speaking for the first time since a controversy began over political consultancy Cambridge Analytica improperly accessing data on millions of Facebook users, the CEO suggested regulators should address some basic issues.

"There are things like ads transparency regulation that I would love to see," he told CNN. "If you look at how much regulation there is around advertising on TV and print, it's just not clear why there should be less on the internet."

"I know a couple of senators are working really hard on this," he added.

Zuckerberg's comments were quickly embraced by Senator Amy Klobuchar, who is sponsoring a bill that would place new disclosure requirements on digital political advertisements.

"Just watched Mark Zuckerberg on @CNN & I was surprised to hear him say he supported the senate bill on election ads. That's my bill - the Honest Ads Act," Klobuchar, a Democrat from Minnesota, tweeted.

She also appeared to challenge other big tech companies to get behind the bill.

"It's a new position for Facebook & we'd like to get it done before election. Twitter? Google?"

Facebook did not respond when asked if Zuckerberg was referring specifically to the Honest Ads Act.

Related: Mark Zuckerberg says he is 'happy to' testify before Congress

The Honest Ads Act has bipartisan support and is also sponsored by Senators Mark Warner of Virginia and John McCain of Arizona.

The legislation would require the same disclosures for online political ads that currently apply to television and radio spots. Supporters say that would add protections against foreign interference.

"We need regulatory rules, a framework, that shields our elections from foreign money," Klobuchar said last year. "If a candidate or a cause buys an ad on TV, the same rules should apply if they buy it on Facebook or Google or on Twitter."

There are questions as to how effective this kind of regulation would actually be in combating efforts like those of the Internet Research Agency, the Kremlin-linked Russia troll farm that used Facebook before, during and after the 2016 presidential election. The ads purchased by the IRA would not typically be considered political advertising, because they did not explicitly support or oppose a candidate.

Related: Senators introduce bill for new online political ad disclosures

The bill as originally introduced would require digital platforms with at least 50 million viewers monthly to maintain a public file of all political ads purchased above a $500 threshold. The file would include a copy of the advertisement, as well as details on the candidate and purchaser.

The bill also requires online platforms to "make all reasonable efforts" to ensure that foreign individuals are not purchasing US political ads. Zuckerberg said Facebook is already doing "most of the things" that lawmakers are discussing.

The Internet Association, an industry group that represents tech companies, has said that it is open to legislation that improves transparency and helps prevent illegal activity. But it said new laws should not limit political speech.

"Proposals that would hold platforms liable for advertisers' claims could discourage platforms from carrying ads from individual citizens or legitimate groups that aren't well known or established," the group said in a policy document.

Related: Mark Zuckerberg in his own words: The CNN interview

Zuckerberg told CNN he is "sure someone's trying" to use Facebook to meddle with the US midterm elections and that Facebook is trying to prevent that happening by testing new transparency measures, some similar to those called for in the Honest Ads Act, that could be introduced in the United States before the vote.

One tool that is being tested in Canada allows users to click on a button and see all ads running on a Facebook page regardless of whether they are the intended target.

"People should know who is buying the ads that they see on Facebook, and you should be able to go on any page and see all the ads that people are running to different audiences," the CEO told CNN.

-- CNN's Jeremy Herb and Donie O'Sullivan contributed reporting.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 320174

Reported Deaths: 7390
CountyCasesDeaths
DeSoto22294271
Hinds20755424
Harrison18450317
Rankin13923282
Jackson13733249
Madison10273225
Lee10063176
Jones8473167
Forrest7837153
Lauderdale7263242
Lowndes6523150
Lamar636288
Lafayette6314121
Washington5427138
Bolivar4841133
Panola4671110
Oktibbeha466398
Pearl River4606148
Marshall4574105
Warren4440121
Pontotoc425973
Monroe4162136
Union415877
Neshoba4065180
Lincoln4009113
Hancock387687
Leflore3516125
Tate342586
Sunflower339491
Pike3373111
Alcorn327474
Scott320374
Yazoo314571
Adams308486
Itawamba305178
Copiah299966
Coahoma299084
Simpson298689
Tippah292268
Prentiss284261
Leake272374
Marion271280
Covington267283
Wayne264842
Grenada264087
George252451
Newton249064
Tishomingo232369
Winston230282
Jasper222148
Attala215173
Chickasaw210659
Holmes190574
Stone188733
Clay187954
Tallahatchie180041
Clarke178980
Calhoun174232
Yalobusha167940
Smith164134
Walthall135447
Greene131834
Lawrence131224
Montgomery128643
Noxubee128034
Perry127538
Amite126342
Carroll122330
Webster115032
Jefferson Davis108334
Tunica108127
Claiborne103130
Benton102325
Humphreys97533
Kemper96729
Franklin85023
Quitman82316
Choctaw79118
Wilkinson69632
Jefferson66328
Sharkey50917
Issaquena1696
Unassigned00

Alabama Coronavirus Cases

Cases: 549013

Reported Deaths: 11311
CountyCasesDeaths
Jefferson810461571
Mobile42145831
Madison35718525
Tuscaloosa26179458
Shelby25626254
Montgomery25089614
Baldwin21901314
Lee16287176
Calhoun14724327
Morgan14639285
Etowah14183364
Marshall12454230
Houston10791287
Elmore10301214
Limestone10188157
St. Clair10161251
Cullman9958201
Lauderdale9612250
DeKalb8977190
Talladega8462184
Walker7341280
Autauga7242113
Jackson6953113
Blount6950139
Colbert6415140
Coffee5638127
Dale4930116
Russell454941
Chilton4478116
Franklin431782
Covington4279122
Tallapoosa4144155
Escambia401880
Chambers3728124
Dallas3610158
Clarke353161
Marion3245107
Pike314578
Lawrence3134100
Winston283572
Bibb268564
Geneva258481
Marengo250665
Pickens237062
Barbour234559
Hale227178
Butler224671
Fayette218962
Henry194443
Randolph187644
Cherokee187345
Monroe180641
Washington170739
Macon163051
Clay160159
Crenshaw156357
Cleburne153644
Lamar146937
Lowndes142254
Wilcox126930
Bullock124542
Conecuh113630
Coosa111629
Perry108626
Sumter105832
Greene93634
Choctaw62125
Out of AL00
Unassigned00
Tupelo
Clear
76° wxIcon
Hi: 86° Lo: 59°
Feels Like: 76°
Columbus
Clear
78° wxIcon
Hi: 86° Lo: 61°
Feels Like: 80°
Oxford
Clear
72° wxIcon
Hi: 85° Lo: 55°
Feels Like: 72°
Starkville
Clear
72° wxIcon
Hi: 84° Lo: 59°
Feels Like: 72°
High pressure still tries to hang on to our area on Thursday, however a weak warm front will change the dominance of high pressure. This weak cold front will give us a chance for some isolated showers and thunderstorms at times.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather