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Bumble ad responds to Tinder suit: 'We swipe left on your scare tactics'

The dating app wars are heating up.Female-friendly dating app Bumble took out a full-page ad in the New York T...

Posted: Mar 20, 2018 1:03 PM
Updated: Mar 20, 2018 1:03 PM

The dating app wars are heating up.

Female-friendly dating app Bumble took out a full-page ad in the New York Times on Tuesday to publicly respond to a lawsuit filed against it by Tinder's parent company last week.

"We swipe left on your attempted scare tactics, and on these endless games. We swipe left on your assumption that a baseless lawsuit would intimidate us," the ad reads. "We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us."

The lawsuit, filed in Texas last Friday by Match Group, claims that Bumble is nearly identical to Tinder, the app that popularized the swipe right to like and swipe left to dislike functionality.

The complaint also alleges stolen trade secrets. It points to two Bumble features that the company claims were "learned of and developed confidentially while at Tinder" by two Bumble co-creators previously employed at Tinder.

The Bumble ad, which is also running in the Dallas Morning News, calls the lawsuit's claims "baseless." It adds: Bumble "looks forward to telling its story in court."

Bumble - launched by Whitney Wolfe Herd, an early employee at Tinder - has become one of Tinder's biggest competitors. Bumble launched in 2014 and has more than 22 million users.

Related: Tinder sues dating app Bumble

Bumble's differentiating factor is that only women can make the first move. But Match Group confirmed last month it plans to launch a feature that allows for that within Tinder.

The Bumble ad slams this feature, too. "We're more than a feature where women make the first move. Empowerment is in our DNA. You can't copy that."

Match Group CEO Mandy Ginsberg addressed the lawsuit against Bumble in an internal email on Monday obtained by CNN.

"I want to be clear about something: this is not about singling out any individual company. This is about protecting the integrity of your work," she wrote in the email. "In the future, if there are other companies that infringe on our intellectual property we will continue to defend your work to the fullest extent of the law."

It's been widely reported that Bumble once turned down a buyout offer from Match Group. Match Group was reportedly still interested in Bumble's business as recently as November of last year.

Related: Bumble CEO: I don't think about Tinder

Match Group has said that it doesn't comment on speculations about mergers and acquisitions.

In an interview with journalist Gayle King at the SXSW festival in early March, Wolfe Herd declined to talk about any conversations - past or present - with Match Group, the parent company of Tinder.

Wolfe Herd told CNN this week that every move Bumble makes will be one that place its values above its bottom line. She declined to comment beyond that.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 319428

Reported Deaths: 7361
CountyCasesDeaths
DeSoto22264265
Hinds20645421
Harrison18386317
Rankin13864282
Jackson13678248
Madison10237224
Lee10052176
Jones8458167
Forrest7822153
Lauderdale7257242
Lowndes6498149
Lamar633688
Lafayette6301120
Washington5419136
Bolivar4835133
Panola4664110
Oktibbeha466098
Pearl River4599147
Marshall4572105
Warren4440121
Pontotoc425073
Monroe4155135
Union415576
Neshoba4059179
Lincoln4008112
Hancock386087
Leflore3515125
Tate342386
Sunflower339391
Pike3368111
Alcorn324172
Scott319574
Yazoo314171
Itawamba305078
Adams304985
Copiah299666
Coahoma298383
Simpson298189
Tippah291768
Prentiss283661
Leake271774
Marion271280
Covington267183
Wayne264442
Grenada264087
George251951
Newton248663
Tishomingo231268
Winston229981
Jasper222148
Attala215073
Chickasaw210559
Holmes190374
Clay187754
Stone187433
Tallahatchie179941
Clarke178980
Calhoun174032
Yalobusha167840
Smith164034
Walthall135347
Greene131833
Lawrence131024
Montgomery128643
Noxubee127934
Perry126638
Amite126142
Carroll122330
Webster115032
Tunica108027
Jefferson Davis107833
Claiborne103030
Benton102325
Humphreys97533
Kemper96629
Franklin85023
Quitman81916
Choctaw79018
Wilkinson69332
Jefferson66228
Sharkey50917
Issaquena1696
Unassigned00

Alabama Coronavirus Cases

Cases: 548163

Reported Deaths: 11281
CountyCasesDeaths
Jefferson809371565
Mobile42040826
Madison35654524
Tuscaloosa26161458
Shelby25588254
Montgomery25080611
Baldwin21833313
Lee16259175
Calhoun14714325
Morgan14621285
Etowah14166362
Marshall12447230
Houston10764288
Elmore10293212
Limestone10179157
St. Clair10158250
Cullman9935201
Lauderdale9592249
DeKalb8965189
Talladega8455184
Walker7334280
Autauga7230113
Blount6938139
Jackson6919113
Colbert6411140
Coffee5626127
Dale4929114
Russell454541
Chilton4472116
Franklin431083
Covington4272122
Tallapoosa4133155
Escambia401780
Chambers3724123
Dallas3606156
Clarke352861
Marion3241106
Pike314078
Lawrence3125100
Winston283572
Bibb268264
Geneva257281
Marengo250665
Pickens236662
Barbour234659
Hale226778
Butler224071
Fayette218162
Henry193843
Cherokee187245
Randolph186944
Monroe179341
Washington170439
Macon162951
Clay160159
Crenshaw155357
Cleburne153144
Lamar146237
Lowndes142054
Wilcox127030
Bullock124242
Conecuh113330
Coosa111529
Perry108726
Sumter105732
Greene93434
Choctaw61725
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