Bumble ad responds to Tinder suit: 'We swipe left on your scare tactics'

The dating app wars are heating up.Female-friendly dating app Bumble took out a full-page ad in the New York T...

Posted: Mar 20, 2018 1:03 PM
Updated: Mar 20, 2018 1:03 PM

The dating app wars are heating up.

Female-friendly dating app Bumble took out a full-page ad in the New York Times on Tuesday to publicly respond to a lawsuit filed against it by Tinder's parent company last week.

"We swipe left on your attempted scare tactics, and on these endless games. We swipe left on your assumption that a baseless lawsuit would intimidate us," the ad reads. "We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us."

The lawsuit, filed in Texas last Friday by Match Group, claims that Bumble is nearly identical to Tinder, the app that popularized the swipe right to like and swipe left to dislike functionality.

The complaint also alleges stolen trade secrets. It points to two Bumble features that the company claims were "learned of and developed confidentially while at Tinder" by two Bumble co-creators previously employed at Tinder.

The Bumble ad, which is also running in the Dallas Morning News, calls the lawsuit's claims "baseless." It adds: Bumble "looks forward to telling its story in court."

Bumble - launched by Whitney Wolfe Herd, an early employee at Tinder - has become one of Tinder's biggest competitors. Bumble launched in 2014 and has more than 22 million users.

Related: Tinder sues dating app Bumble

Bumble's differentiating factor is that only women can make the first move. But Match Group confirmed last month it plans to launch a feature that allows for that within Tinder.

The Bumble ad slams this feature, too. "We're more than a feature where women make the first move. Empowerment is in our DNA. You can't copy that."

Match Group CEO Mandy Ginsberg addressed the lawsuit against Bumble in an internal email on Monday obtained by CNN.

"I want to be clear about something: this is not about singling out any individual company. This is about protecting the integrity of your work," she wrote in the email. "In the future, if there are other companies that infringe on our intellectual property we will continue to defend your work to the fullest extent of the law."

It's been widely reported that Bumble once turned down a buyout offer from Match Group. Match Group was reportedly still interested in Bumble's business as recently as November of last year.

Related: Bumble CEO: I don't think about Tinder

Match Group has said that it doesn't comment on speculations about mergers and acquisitions.

In an interview with journalist Gayle King at the SXSW festival in early March, Wolfe Herd declined to talk about any conversations - past or present - with Match Group, the parent company of Tinder.

Wolfe Herd told CNN this week that every move Bumble makes will be one that place its values above its bottom line. She declined to comment beyond that.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 307332

Reported Deaths: 7095
CountyCasesDeaths
DeSoto20757248
Hinds19869408
Harrison17475302
Rankin13307275
Jackson13095243
Madison9886210
Lee9854169
Jones8289160
Forrest7522146
Lauderdale7185237
Lowndes6261144
Lamar610284
Lafayette6026117
Washington5279132
Bolivar4769129
Oktibbeha455297
Panola4440103
Pearl River4418139
Warren4277118
Marshall4267100
Pontotoc416472
Monroe4056132
Union403575
Neshoba3984176
Lincoln3869107
Hancock371985
Leflore3468124
Sunflower329389
Tate322681
Pike3177104
Scott310472
Yazoo304268
Alcorn297664
Itawamba296776
Copiah292965
Coahoma289677
Simpson287484
Tippah284668
Prentiss275659
Marion265679
Wayne261341
Leake260973
Grenada254882
Covington254380
Adams245882
Newton244859
George237647
Winston225981
Tishomingo222067
Jasper219748
Attala213273
Chickasaw204857
Holmes186471
Clay182354
Stone179131
Clarke176676
Tallahatchie175240
Calhoun163130
Yalobusha158636
Smith158534
Walthall130543
Greene129433
Lawrence126223
Noxubee125833
Montgomery125542
Perry125138
Carroll120826
Amite119941
Webster113432
Jefferson Davis105332
Tunica102525
Claiborne101330
Benton97225
Kemper95126
Humphreys94332
Franklin81723
Quitman78916
Choctaw72817
Jefferson64828
Wilkinson64727
Sharkey49617
Issaquena1686
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Alabama Coronavirus Cases

Cases: 518588

Reported Deaths: 10712
CountyCasesDeaths
Jefferson753351487
Mobile37698798
Madison33829494
Tuscaloosa25245443
Montgomery23942565
Shelby23094238
Baldwin20617300
Lee15510165
Calhoun14277311
Morgan14137268
Etowah13660345
Marshall11952219
Houston10379278
Elmore9988200
Limestone9806147
Cullman9467188
St. Clair9422234
Lauderdale9208227
DeKalb8745181
Talladega8042171
Walker7087275
Jackson6753110
Autauga6715103
Blount6480135
Colbert6200130
Coffee5397112
Dale4766110
Russell428238
Franklin419882
Chilton4080109
Covington4053114
Tallapoosa3892146
Escambia387574
Dallas3526149
Chambers3499122
Clarke346360
Marion3065100
Pike305475
Lawrence295295
Winston272272
Bibb256258
Marengo248561
Geneva245875
Pickens232959
Barbour224755
Hale218675
Butler212266
Fayette208960
Henry187844
Cherokee182044
Randolph176741
Monroe171240
Washington163838
Macon154348
Clay149354
Crenshaw149257
Cleburne146041
Lamar139234
Lowndes136453
Wilcox124327
Bullock121340
Conecuh109028
Perry107926
Sumter102932
Coosa99228
Greene90734
Choctaw58624
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