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Amazon offers reduced Prime memberships to more low-income people

Amazon is slashing the price of its Prime Membership for lower-income Americans.The online retail giant announ...

Posted: Mar 7, 2018 12:11 PM
Updated: Mar 7, 2018 12:11 PM

Amazon is slashing the price of its Prime Membership for lower-income Americans.

The online retail giant announced Wednesday morning that Medicaid recipients are eligible for Prime for $5.99 a month, a 54% discount from the normal rate of $12.99 a month. The lowered monthly rate is $27 cheaper than the $99 annual Prime membership fee.

To qualify for the discounted rate, customers must have a valid Medicaid card or Electronic Benefits Transfer (EBT) card. The $5.99 membership can be renewed every year for up to four years. There is no annual commitment and customers can cancel the membership at any time.

Medicaid provides health insurance to millions of Americans, including low-income adults, children, the elderly and people with disabilities. More than 74 million Americans - or more than 20% of the population - were enrolled in Medicaid and the Children's Health Insurance Program (CHIP) as of the end of 2017.

Related: Amazon wants to be your bank too?

Last summer, Amazon offered the discounted membership price to customers on other government assistance programs, including the Supplemental Nutrition Assistance Program (SNAP), and Women, Infants, and Children Nutrition Program (WIC). Shoppers needed a valid EBT card to qualify.

A Prime membership includes free two-day shipping and streaming access to movies, TV shows and music.

The move is another shot fired in the battle of the retail giants to attract more customers. Retailers have been stepping up their game to compete for wallet share. Walmart offers free two-day shipping for online orders of more than $35 to all customers.

Customers with Prime memberships are more lucrative for Amazon, according to a 2017 report from Consumer Intelligence Research Partners. The report found that there are 85 million Prime members in the U.S., spending an average of around $1,300 a year compared to $700 for non-Prime shoppers.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 256827

Reported Deaths: 5638
CountyCasesDeaths
DeSoto17257180
Hinds16331322
Harrison13567194
Rankin10804212
Jackson10453184
Lee8864141
Madison8314164
Jones6434112
Forrest6009120
Lauderdale5902186
Lowndes5405116
Lafayette499193
Lamar488565
Washington4803124
Bolivar3997109
Oktibbeha395381
Panola372379
Pontotoc367853
Monroe3558105
Warren354898
Union345960
Marshall344066
Neshoba3396152
Pearl River3301100
Leflore3041107
Lincoln298085
Sunflower286671
Hancock274459
Tate273162
Alcorn265453
Itawamba263759
Pike263778
Scott248046
Yazoo247056
Prentiss246552
Tippah243050
Copiah242749
Coahoma241054
Simpson236467
Leake231765
Grenada219471
Covington214672
Marion213073
Adams207070
Wayne202932
Winston201666
George199839
Attala194259
Newton193444
Tishomingo189361
Chickasaw185044
Jasper172736
Holmes168767
Clay159833
Stone144721
Tallahatchie141934
Clarke139862
Calhoun136521
Smith121424
Yalobusha117834
Walthall112336
Noxubee110822
Greene110429
Montgomery109834
Carroll104821
Lawrence102917
Perry102631
Amite98426
Webster92824
Tunica87321
Claiborne86625
Jefferson Davis85326
Humphreys83124
Benton82023
Kemper77620
Quitman6968
Franklin66715
Choctaw60913
Wilkinson58725
Jefferson54919
Sharkey43117
Issaquena1596
Unassigned00

Alabama Coronavirus Cases

Cases: 426543

Reported Deaths: 6126
CountyCasesDeaths
Jefferson62752920
Mobile30551554
Madison27303186
Tuscaloosa20835267
Montgomery19192305
Shelby18693114
Baldwin16513183
Lee12603101
Morgan12321113
Etowah11805168
Calhoun11206200
Marshall10236107
Houston8681148
Cullman8094105
Limestone807474
Elmore7923101
DeKalb771597
Lauderdale763183
St. Clair7599120
Talladega6224108
Walker5930174
Jackson583741
Colbert535473
Blount532083
Autauga522755
Coffee446256
Dale399781
Franklin368148
Chilton337865
Russell335910
Covington330168
Escambia321342
Dallas305196
Chambers288669
Clarke283133
Tallapoosa2630107
Pike251329
Marion247350
Lawrence245247
Winston229035
Bibb217047
Geneva203335
Marengo200829
Pickens196931
Hale177442
Barbour173836
Fayette171226
Butler170758
Cherokee160930
Henry155021
Monroe147317
Randolph141535
Washington138326
Clay127045
Crenshaw120244
Cleburne118423
Lamar118419
Macon116835
Lowndes111535
Wilcox103621
Bullock99728
Perry98219
Conecuh95120
Sumter89526
Greene76223
Coosa60515
Choctaw51524
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