Snapchat founder says user complaints 'validate' redesign

More than one million people have ...

Posted: Feb 16, 2018 7:52 AM
Updated: Feb 16, 2018 7:52 AM

More than one million people have signed an online petition calling for Snapchat to scrap its new redesign.

But Snapchat's top exec sounds unfazed.

Evan Spiegel, the CEO of Snapchat's parent company, said Thursday that some user complaints about a major redesign actually "validate those changes."

"One of the complaints we got is, 'Wow, I used to feel this celebrity was my friend and now I don't feel like they're my friend anymore,' " Spiegel said on stage at the Goldman Sachs Technology and Internet Conference. "Exactly. They're not your friend."

The app previously featured content from friends, publishers and celebrities on one page. Now, there's a designated page for publishers and famous people, and a separate page for friends.

Spiegel announced the Snapchat redesign in November. The company's goal was to make the app easier to use after struggling to grow its audience for much of 2017.

But now Snapchat is facing criticism that the app reorganization makes it harder to navigate. Among the complaints: disappearing posts are mixed in with direct messages; updates from friends you contact less frequently are harder to find; and posts shared by celebrities are separated from posts shared by friends.

" ... I no longer feel like Chrissy Teigen is my close personal friend," one Snapchat user wrote on Twitter. "Nothing feels the same. I hate u Snapchat."

Related: As Facebook stumbles, Twitter and Snapchat show new life

The move was part of a deliberate strategy to set Snapchat apart from rivals like Twitter and Facebook's Instagram.

"One of the complaints we've heard about social media is that photos and videos from your friends are mixed in with content from publishers and creators and influencers," Spiegel said in November. "But your friends aren't content, they're relationships."

"Even some of the complaints we're seeing reinforce the philosophy," Spiegel said Thursday.

The app redesign had rolled out to 40 million users as of earlier this month. It will be available to all users by the end of this quarter.

Snapchat currently has 187 million daily active users. It does not disclose its total user base.

-- Kaya Yurieff contributed to this report.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 319704

Reported Deaths: 7369
CountyCasesDeaths
DeSoto22276267
Hinds20677421
Harrison18407317
Rankin13880282
Jackson13689248
Madison10249224
Lee10056176
Jones8464167
Forrest7827153
Lauderdale7260242
Lowndes6509150
Lamar634888
Lafayette6310121
Washington5420137
Bolivar4837133
Panola4669110
Oktibbeha466098
Pearl River4604147
Marshall4573105
Warren4440121
Pontotoc425373
Union415777
Monroe4155135
Neshoba4061179
Lincoln4008112
Hancock386687
Leflore3515125
Tate342486
Sunflower339491
Pike3369111
Alcorn325972
Scott320174
Yazoo314171
Adams307486
Itawamba305178
Copiah299966
Coahoma298784
Simpson298189
Tippah291968
Prentiss283861
Leake271974
Marion271280
Covington267283
Wayne264442
Grenada264087
George252051
Newton248663
Tishomingo231568
Winston229981
Jasper222148
Attala215073
Chickasaw210559
Holmes190374
Clay187854
Stone187833
Tallahatchie180041
Clarke178980
Calhoun174132
Yalobusha167840
Smith164034
Walthall135347
Greene131833
Lawrence131024
Montgomery128643
Noxubee128034
Perry127138
Amite126342
Carroll122330
Webster115032
Jefferson Davis108033
Tunica108027
Claiborne103130
Benton102325
Humphreys97533
Kemper96629
Franklin85023
Quitman82216
Choctaw79118
Wilkinson69532
Jefferson66228
Sharkey50917
Issaquena1696
Unassigned00

Alabama Coronavirus Cases

Cases: 548323

Reported Deaths: 11288
CountyCasesDeaths
Jefferson809531565
Mobile42066826
Madison35663525
Tuscaloosa26162458
Shelby25595254
Montgomery25081612
Baldwin21839313
Lee16265176
Calhoun14718325
Morgan14626285
Etowah14171363
Marshall12449230
Houston10764288
Elmore10295213
Limestone10182157
St. Clair10160251
Cullman9941201
Lauderdale9596249
DeKalb8967189
Talladega8458184
Walker7335280
Autauga7230113
Blount6944139
Jackson6922113
Colbert6414140
Coffee5627127
Dale4929114
Russell454941
Chilton4472116
Franklin431083
Covington4273122
Tallapoosa4136155
Escambia401780
Chambers3726124
Dallas3607156
Clarke352961
Marion3242106
Pike314078
Lawrence3129100
Winston283572
Bibb268464
Geneva257581
Marengo250665
Pickens236862
Barbour234659
Hale226878
Butler224071
Fayette218162
Henry193843
Cherokee187245
Randolph187044
Monroe179341
Washington170439
Macon162951
Clay160159
Crenshaw155657
Cleburne153244
Lamar146537
Lowndes142054
Wilcox127030
Bullock124242
Conecuh113430
Coosa111429
Perry108626
Sumter105732
Greene93534
Choctaw62025
Out of AL00
Unassigned00
Tupelo
Clear
82° wxIcon
Hi: 91° Lo: 68°
Feels Like: 84°
Columbus
Clear
80° wxIcon
Hi: 89° Lo: 65°
Feels Like: 82°
Oxford
Clear
82° wxIcon
Hi: 89° Lo: 65°
Feels Like: 83°
Starkville
Clear
81° wxIcon
Hi: 88° Lo: 63°
Feels Like: 82°
The humidity ramps up a bit more into Friday morning, and so will the heat. Temperatures will heat up a little more with heat index values climbing even more. There could be an isolated afternoon shower in spots, though most will stay dry. Rain chances increase some into the weekend as a tropical system approaches. But it now appears that many areas may dodge the heaviest rain.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather