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Tinder to introduce feature for women to message first

Tinder is taking a page from Bumble's book.The dating app will launch a setting that makes it possible for wom...

Posted: Feb 15, 2018 8:04 AM
Updated: Feb 15, 2018 8:04 AM

Tinder is taking a page from Bumble's book.

The dating app will launch a setting that makes it possible for women to only interact with the men they message first. The move has long been the differentiating factor between Tinder and competitor Bumble.

A spokesperson for Tinder's parent company Match Group confirmed the plans to CNN on Wednesday. The news was first reported by MarketWatch.

Match Group CEO Mandy Ginsberg told the publication the Tinder setting is "not a reaction to any competitor."

"As a woman CEO running a company that touches millions of women around the world, it's a big priority for me and an area that I'm particularly passionate about," said Ginsberg during an earnings call last week. "We build products for everyone, everywhere and I intend to ensure that we are consistently innovating and delivering products and features to address the needs of men, and of course, from my perspective, especially women, who are looking to meet someone new."

Related: The phoneless retreat for the broken hearted

Rivals Tinder and Bumble have a long history. In 2012, Tinder co-founder Whitney Wolfe Herd left the company to start a more female-friendly alternative after alleging sexual harassment and discrimination. (The case was settled, and she went on to launch Bumble).

Bumble uses a swipe-to-Like model -- popularized on Tinder for singles to connect -- with a twist. Only women have the power to initiate a connection once two people mutually like each other on the platform.

Bumble has since grown into a fierce competitor. It's been widely reported that Bumble once turned down a buyout offer from Match Group.

Match Group was reportedly still interested in Bumble's business as recently as November of last year. The company said it doesn't comment on mergers and acquisitions speculation.

Wolfe Herd issued a statement on Wednesday that supported the addition to Tinder's app: "We applaud any company making business decisions that empower women."

It's unclear when the Tinder feature will roll out, but it could potentially appear within other Match Group portfolio companies, according to the company. This includes brands such as OKCupid, Plenty of Fish and Match.com.

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 68293

Reported Deaths: 1944
CountyConfirmedDeaths
Hinds5656118
DeSoto368031
Harrison253036
Madison244368
Rankin229235
Jackson228843
Jones191659
Forrest182056
Washington168942
Lee147941
Lauderdale141192
Neshoba128692
Lamar122614
Oktibbeha112739
Bolivar111834
Warren109533
Lowndes108538
Panola106214
Sunflower105425
Scott100320
Lafayette98317
Copiah95728
Leflore94765
Pike93836
Holmes90049
Grenada84921
Yazoo83312
Lincoln83241
Pontotoc8308
Simpson80330
Monroe80155
Leake79025
Wayne77421
Coahoma77213
Tate73629
Marshall7019
Marion68420
Union64316
Adams62925
Winston62316
Covington62113
George5895
Pearl River55439
Newton54311
Tallahatchie53011
Attala52325
Walthall50120
Chickasaw47019
Noxubee45912
Alcorn4345
Tishomingo4216
Calhoun4209
Prentiss41710
Claiborne40913
Smith40613
Clay39714
Hancock39514
Jasper3889
Itawamba37510
Tippah36713
Tunica3517
Clarke32626
Montgomery3265
Lawrence3228
Yalobusha31510
Humphreys29411
Quitman2701
Carroll26111
Greene25512
Perry2437
Amite2356
Webster23512
Kemper23414
Jefferson Davis2336
Wilkinson21113
Stone2055
Sharkey1995
Jefferson1957
Benton1431
Choctaw1354
Franklin1312
Issaquena262
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 99926

Reported Deaths: 1781
CountyConfirmedDeaths
Jefferson13258244
Mobile10517207
Montgomery6835149
Madison544734
Tuscaloosa423076
Baldwin365125
Unassigned363064
Shelby330936
Marshall318937
Lee270047
Morgan241118
Etowah216232
DeKalb183013
Calhoun180717
Elmore173138
Walker153964
Houston141912
Russell13872
St. Clair135418
Limestone134913
Dallas133123
Franklin128820
Cullman122712
Colbert120716
Lauderdale118919
Autauga117421
Escambia108717
Talladega104814
Jackson10144
Tallapoosa86579
Chambers84438
Dale83525
Clarke82610
Blount8124
Chilton8097
Butler76736
Coffee7646
Covington73720
Pike7087
Marion58026
Barbour5765
Lowndes57324
Marengo56515
Hale47826
Bullock46611
Winston45711
Perry4454
Washington44312
Bibb4425
Wilcox43210
Monroe4215
Pickens4049
Randolph40310
Conecuh39310
Sumter36418
Lawrence3512
Macon33914
Crenshaw3265
Choctaw28712
Cherokee2758
Henry2643
Clay2635
Geneva2631
Greene25211
Lamar2292
Fayette2125
Cleburne1271
Coosa1033
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