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TN dad creates Super Bowl ad to send message about guardrails to Pres. Trump

Guardrails across the country are still being replaced, but one Tennessee dad who lost his daughter to one said it's ...

Posted: Feb 4, 2018 1:44 PM
Updated: Feb 4, 2018 1:44 PM

Guardrails across the country are still being replaced, but one Tennessee dad who lost his daughter to one said it's not happening fast enough.

He's digging into his own pocket to get a message straight to Pres. Trump.

17-year-old Hannah Eimers of Loudon County loved photography. She was one of 10 children, six adopted.

On Nov. 1, 2016, she was traveling on a Tennessee highway when she hit a guardrail that speared through her car and killed her.

"There was a girl in that car with her," said her father Stephen Eimers. "My daughter was dead right there, and this girl walked away with barely a scratch."

Eimers has been fighting for his daughter. He appeared in front of the House Transporation Committee, pushing for the removal of the X-LITE guardrails by Lindsay Corporation. He headed to Washington, D.C. with a letter to the Federal Highway Administration, hoping for a national recall.

Now, he's taking his biggest step yet.

"Pres. Trump, your concerns about guardrail spearing are legitimate," said Eimers in a new ad he shot.

Eimers rounded up Hannah's friends from a video production class to create the ad. It's intended to air during the year's biggest sports event, The Super Bowl.

"The idea of doing a Super Bowl ad popped into my head, and I knew I couldn't afford four million dollars," said Eimers. "I started looking at my options."

Eimers came up with this: For just a thousand dollars of his own money, he could get his 30-second ad on WPTV, the NBC affiliate out of West Palm Beach.

He figured it might be the best way to reach Pres.Trump if he's watching from Mar-A-Lago.

Eimers hopes reaching the president will go toward the Federal Highway Administration removing X-LITE's safety eligibility status.

"There's nothing I can do," said Eimers. "Hannah's gone. This is about somebody else's son or daughter. I believe in the inherent transcendent value of life, making sure no other family has to share in this horrific grief. This is about me doing the right thing."

Lindsay Transporation Solutions sent a message to News4 saying:

"Lindsay Transportation Solutions builds road safety equipment that reduces risks for drivers on America's roads. Lindsay proactively offers a variety of training resources to help states and contractors with proper hardware installation and maintenance, such as road safety tours, a mobile app available in four languages, and onsite training. While X-LITE has successfully passed crash and safety tests in accordance with Federal standards, there is no road safety equipment that can prevent injury every time a driver fails to stay on the road. When properly installed and maintained, roadside hardware like X-LITE will reduce the number and severity of injuries sustained in car accidents. Lindsay continues to work collaboratively with road safety stakeholders on national initiatives to enhance safety on America's roadways."

A representative for the TN Department of Transportation told News4 they are in the process of replacing over 1,900 X-LITE guardrails in the state.

The work is scheduled to be completed in June.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 498560

Reported Deaths: 9939
CountyCasesDeaths
Harrison34150535
DeSoto31916399
Hinds31878624
Jackson24352379
Rankin21928388
Lee15450235
Madison14547279
Jones13789241
Forrest13428250
Lauderdale11944315
Lowndes10966185
Lamar10491135
Pearl River9454237
Lafayette8462138
Hancock7703126
Washington7371157
Oktibbeha7118130
Monroe6740174
Warren6656176
Pontotoc6620102
Neshoba6613206
Panola6466131
Marshall6398132
Bolivar6268146
Union596794
Pike5794152
Alcorn5646101
Lincoln5421134
George494979
Scott471198
Tippah466081
Prentiss464881
Leflore4631144
Itawamba4605105
Adams4577119
Tate4553109
Copiah445692
Simpson4423116
Yazoo440386
Wayne438572
Covington427894
Marion4222107
Sunflower4217104
Coahoma4127104
Leake407687
Newton381079
Grenada3700108
Stone358764
Tishomingo358091
Attala330589
Jasper328565
Winston313491
Clay306775
Chickasaw297867
Clarke290694
Calhoun278145
Holmes267287
Smith262450
Yalobusha232847
Tallahatchie225851
Walthall217763
Greene216048
Lawrence211440
Perry204855
Amite204055
Webster201845
Noxubee185940
Montgomery179356
Jefferson Davis170942
Carroll168238
Tunica159039
Benton147538
Kemper141341
Choctaw133026
Claiborne131637
Humphreys129038
Franklin119128
Quitman106328
Wilkinson104539
Jefferson94234
Sharkey64020
Issaquena1937
Unassigned00

Alabama Coronavirus Cases

Cases: 814363

Reported Deaths: 15179
CountyCasesDeaths
Jefferson1141131910
Mobile722941323
Madison52048686
Shelby37315341
Baldwin37098540
Tuscaloosa34973599
Montgomery33996725
Lee23158240
Calhoun22168470
Morgan20675372
Etowah19770496
Marshall18258300
Houston17314405
St. Clair15924337
Cullman15333290
Limestone15239198
Elmore15095284
Lauderdale14163294
Talladega13728272
DeKalb12575259
Walker11096366
Blount10104174
Autauga9904146
Jackson9795180
Coffee9182189
Dale8866181
Colbert8794200
Tallapoosa7045195
Escambia6747127
Covington6688179
Chilton6595160
Russell626358
Franklin5936105
Chambers5562142
Marion4960126
Dallas4897199
Clarke473482
Pike4721105
Geneva4564126
Winston4478101
Lawrence4269117
Bibb421786
Barbour356075
Marengo334189
Monroe330662
Randolph327763
Butler324894
Pickens314082
Henry311265
Hale309487
Cherokee300557
Fayette291079
Washington251151
Cleburne247058
Crenshaw243775
Clay240867
Macon230762
Lamar218146
Conecuh185752
Coosa179038
Lowndes174161
Wilcox167838
Bullock151744
Perry138040
Sumter131138
Greene125844
Choctaw87027
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We have had some nice and dry days for the last several days. We will change things just a bit over the next few days, as we will see some scattered showers and thunderstorms back into our weather forecast by later Wednesday and into Thursday.
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