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Toyota Super Bowl ad showcases flying car

Toyota is using the Super Bowl to showcase new and experimental motorized wheelchairs and other vehicles, including a...

Posted: Feb 4, 2018 11:59 AM
Updated: Feb 4, 2018 11:59 AM

Toyota is using the Super Bowl to showcase new and experimental motorized wheelchairs and other vehicles, including a futuristic flying car.

In a 30-second Super Bowl spot called "Mobility Anthem," Toyota briefly shows a flying car, and it's not just a "Blade Runner" special effect.

"The one we show in the ad is a prototype concept car that actually does work," said Toyota Motor spokesman Russ Koble.

He said it's a flying version of the company's compact car prototype, called the i-Road.

The ad also shows a disabled basketball player in a motorized wheelchair called the Exo-Wheel, which the company is experimenting with as a prototype.

The ad also features a man using a motorized wheelchair, called the iBot, to walk down stairs. That's a prototype that Toyota has been developing in partnership with a company called Deka. None of these are on the market yet, the company said.

The ad features people of different races, ages and abilities.

"This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance," said Ed Laukes, group vice president of Toyota Marketing for Toyota Motor North America, in a statement.

Mobility is the theme of the ad, which has a voiceover saying, "When we're free to move, anything is possible."

Toyota has three Super Bowl ads this year. The company uses that same slogan in a one-minute spot titled "Good Odds," which tells the story of Lauren Woolstencroft, a Paralympic skier from Canada who has won ten medals, including eight gold.

The ad follows her progress from a baby born with stumps for legs and only one arm, to learning to walk, then learning to dance and ski with prosthetic limbs. The ad reveals at the end that she's an athlete in the Paralympics.

"I hope that my story encourages and inspires others around the world to pursue their passions, and reach for their own personal best," said Woolstencroft in a statement.

Related: Coca-Cola Super Bowl ad focuses on diversity

NBC is broadcasting the football game on Sunday between the New England Patriots and the Philadelphia Eagles and charging advertisers more than $5 million for 30-second spots.

The Paralympics take place from March 9 to 18, after the Winter Olympics, in PyeongChang, South Korea.

Diversity is also a central theme in Super Bowl ads coming from Coca-Cola, featuring an interracial couple in a spot inspired by the iconic "Hilltop" ad from 1971.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 513622

Reported Deaths: 10264
CountyCasesDeaths
Harrison34892556
DeSoto33234432
Hinds32638641
Jackson24854389
Rankin22507403
Lee16337242
Madison14922283
Jones14113247
Forrest13766259
Lauderdale12270324
Lowndes11305193
Lamar10659140
Pearl River9719244
Lafayette8846143
Hancock7836132
Washington7550169
Oktibbeha7210138
Monroe7010179
Pontotoc6990109
Warren6863178
Panola6759134
Neshoba6730210
Marshall6678141
Bolivar6445151
Union638297
Pike5928156
Alcorn5879107
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George510180
Prentiss503884
Tippah491482
Itawamba4844107
Scott477899
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Tate4756116
Leflore4729144
Copiah456495
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Sunflower4299106
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Stone365866
Jasper340666
Attala338290
Winston317892
Chickasaw315467
Clay312278
Clarke301195
Calhoun285049
Holmes271889
Smith269052
Yalobusha243947
Tallahatchie231553
Greene224749
Walthall221666
Lawrence218740
Perry213456
Amite209857
Webster205348
Noxubee188742
Montgomery181657
Carroll174541
Jefferson Davis173643
Tunica163239
Benton152939
Kemper145041
Choctaw136727
Claiborne134338
Humphreys131239
Franklin125529
Quitman107628
Wilkinson105939
Jefferson96934
Sharkey65221
Issaquena1957
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Alabama Coronavirus Cases

Cases: 845284

Reported Deaths: 16116
CountyCasesDeaths
Jefferson1161552006
Mobile742111380
Madison53307732
Shelby38338368
Baldwin38085589
Tuscaloosa36022641
Montgomery34492781
Lee25562263
Calhoun22586518
Morgan22459406
Etowah20018517
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Houston17731425
St. Clair16884358
Limestone16148218
Cullman16054303
Elmore15904294
Lauderdale14989306
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DeKalb12972269
Walker12030380
Blount10717192
Autauga10517157
Jackson10162194
Coffee9417192
Colbert9342208
Dale9020191
Tallapoosa7256201
Russell708165
Chilton7018170
Escambia6957143
Covington6933195
Franklin6342108
Chambers5784142
Marion5406130
Dallas5285209
Pike5119109
Clarke484986
Lawrence4826129
Winston4780110
Geneva4642136
Bibb434094
Barbour369580
Butler3435100
Marengo342493
Monroe337266
Randolph334867
Pickens333188
Fayette330385
Henry320666
Hale318389
Cherokee317863
Crenshaw260477
Washington257052
Cleburne254460
Lamar251453
Clay250869
Macon244864
Conecuh192862
Coosa185047
Lowndes178168
Wilcox177438
Bullock152645
Perry141840
Sumter139241
Greene130245
Choctaw93228
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