WEATHER AUTHORITY : Flash Flood Watch View Alerts

Toyota Super Bowl ad showcases flying car

Toyota is using the Super Bowl to showcase new and experimental motorized wheelchairs and other vehicles, including a...

Posted: Feb 4, 2018 11:59 AM
Updated: Feb 4, 2018 11:59 AM

Toyota is using the Super Bowl to showcase new and experimental motorized wheelchairs and other vehicles, including a futuristic flying car.

In a 30-second Super Bowl spot called "Mobility Anthem," Toyota briefly shows a flying car, and it's not just a "Blade Runner" special effect.

"The one we show in the ad is a prototype concept car that actually does work," said Toyota Motor spokesman Russ Koble.

He said it's a flying version of the company's compact car prototype, called the i-Road.

The ad also shows a disabled basketball player in a motorized wheelchair called the Exo-Wheel, which the company is experimenting with as a prototype.

The ad also features a man using a motorized wheelchair, called the iBot, to walk down stairs. That's a prototype that Toyota has been developing in partnership with a company called Deka. None of these are on the market yet, the company said.

The ad features people of different races, ages and abilities.

"This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance," said Ed Laukes, group vice president of Toyota Marketing for Toyota Motor North America, in a statement.

Mobility is the theme of the ad, which has a voiceover saying, "When we're free to move, anything is possible."

Toyota has three Super Bowl ads this year. The company uses that same slogan in a one-minute spot titled "Good Odds," which tells the story of Lauren Woolstencroft, a Paralympic skier from Canada who has won ten medals, including eight gold.

The ad follows her progress from a baby born with stumps for legs and only one arm, to learning to walk, then learning to dance and ski with prosthetic limbs. The ad reveals at the end that she's an athlete in the Paralympics.

"I hope that my story encourages and inspires others around the world to pursue their passions, and reach for their own personal best," said Woolstencroft in a statement.

Related: Coca-Cola Super Bowl ad focuses on diversity

NBC is broadcasting the football game on Sunday between the New England Patriots and the Philadelphia Eagles and charging advertisers more than $5 million for 30-second spots.

The Paralympics take place from March 9 to 18, after the Winter Olympics, in PyeongChang, South Korea.

Diversity is also a central theme in Super Bowl ads coming from Coca-Cola, featuring an interracial couple in a spot inspired by the iconic "Hilltop" ad from 1971.

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 27900

Reported Deaths: 1082
CountyConfirmedDeaths
Hinds211139
DeSoto131115
Madison120634
Jones106149
Neshoba95268
Lauderdale87978
Rankin81612
Forrest79842
Scott74215
Harrison7198
Copiah56214
Leake54719
Holmes52040
Wayne51511
Jackson50516
Oktibbeha48324
Lee47716
Leflore46948
Yazoo4676
Washington4659
Lowndes44411
Lincoln43434
Warren42517
Lamar4077
Grenada3675
Pike35612
Monroe35529
Attala35023
Lafayette3394
Newton3289
Covington2905
Sunflower2806
Adams26318
Bolivar26113
Chickasaw25418
Panola2546
Jasper2456
Noxubee2458
Tate2457
Clay24010
Marion24011
Winston2405
Pearl River23932
Pontotoc2314
Claiborne22810
Simpson2183
Smith20411
Clarke19824
Marshall1963
Coahoma1836
Kemper17413
Union1729
Walthall1694
Carroll15711
Lawrence1541
Yalobusha1527
Webster12310
Itawamba1228
Tippah12111
Hancock12013
Humphreys1209
Calhoun1194
Montgomery1162
Jefferson Davis1034
Prentiss973
Tallahatchie943
Greene917
Tunica893
Wilkinson899
Jefferson843
Amite812
George733
Choctaw714
Quitman670
Tishomingo651
Perry594
Alcorn551
Stone511
Franklin382
Benton270
Sharkey240
Issaquena61
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 38442

Reported Deaths: 947
CountyConfirmedDeaths
Jefferson4210140
Montgomery378894
Mobile3634134
Tuscaloosa196436
Marshall14959
Lee116737
Shelby105623
Madison10216
Morgan9553
Franklin84313
Walker84317
Dallas8088
Elmore80614
Baldwin6639
Etowah60613
Butler60427
Chambers57627
DeKalb5765
Tallapoosa56069
Autauga53011
Unassigned50924
Russell4690
Lowndes45719
Houston4244
Lauderdale4105
Limestone4030
Cullman3983
Pike3965
Colbert3635
Bullock3609
Coffee3522
Barbour3221
Covington3086
St. Clair2922
Hale28520
Wilcox2788
Marengo27711
Sumter27512
Calhoun2685
Clarke2645
Escambia2586
Talladega2576
Dale2410
Winston2293
Jackson2102
Chilton2062
Blount2041
Pickens2046
Marion20012
Monroe1942
Choctaw19112
Conecuh1786
Randolph1699
Bibb1671
Macon1668
Greene1647
Perry1350
Henry1293
Crenshaw1223
Lawrence1000
Washington987
Cherokee717
Lamar711
Fayette661
Geneva630
Coosa551
Clay532
Cleburne291
Out of AL00
Tupelo
Clear
73° wxIcon
Hi: 85° Lo: 72°
Feels Like: 73°
Columbus
Few Clouds
70° wxIcon
Hi: 83° Lo: 71°
Feels Like: 70°
Oxford
Few Clouds
70° wxIcon
Hi: 88° Lo: 69°
Feels Like: 70°
Starkville
Broken Clouds
68° wxIcon
Hi: 85° Lo: 68°
Feels Like: 68°
WTVA Radar
WTVA Temperatures
WTVA Severe Weather