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How will Apple create its media empire?

Apple has already reinvented the phone. Is the media industry next?Last quarter alone, Apple sold $8.5 billion...

Posted: Feb 2, 2018 6:40 AM
Updated: Feb 2, 2018 6:40 AM

Apple has already reinvented the phone. Is the media industry next?

Last quarter alone, Apple sold $8.5 billion worth of Apple Music subscriptions, iTunes media, iCloud storage and other services, the company announced Thursday.

Media is a growing business for Apple, which started breaking out its "services" category two years ago. Services revenue was up 18% compared with the same period a year ago.

The services business is Apple's second-largest moneymaker behind the iPhone.

Like many of its biggest competitors in tech -- including Amazon and Google -- Apple is already thinking about how it can make the leap from Silicon Valley to Hollywood.

Related: Apple posts record $88 billion in sales, but there's iPhone trouble ahead

Last year, Apple launched two original TV shows: "Planet of the Apps," a reality show about app developers, and "Carpool Karaoke," which features celebrities singing in a car together. Apple is budgeting about $1 billion to acquire and make original TV shows, according to the Wall Street Journal.

In recent weeks, Apple nabbed a new series from "La La Land" director Damien Chazelle and a Reese Witherspoon-produced comedy show from "Saturday Night Live" alum Kristen Wiig, according to the New York Times and Variety.

All that programming isn't expected to go live until next year. But it's already attracting attention from potential competitors.

Last week, Netflix name-checked Apple in a letter to shareholders. It said the company is "growing its programming, which we presume will either be bundled with Apple Music or with iOS."

The company sells tens of millions of its phones each quarter, and so already has a platform on which to promote its programming.

Related: Apple probed by U.S. government over iPhone slowdown

"If they want to push an Apple video app, or give away an existing subscription for a period of time, it's very easy to do, and gives them a huge advantage in getting in front of people," said BTIG media and technology analyst Rich Greenfield.

But it's tough to predict what an Apple media empire would look like without further details from the company.

Apple could allow customers to stream its programs on a third-party device made by Roku or Amazon, Greenfield said. Or it could restrict its shows to its own Apple TV.

For now, Apple is hosting "Planet of the Apps" and "Carpool Karaoke" on its $10-a-month Music app. Greenfield wrote in a BTIG blog post earlier this month that it makes sense for the time being, given the few shows Apple has available.

But he also predicted that a dedicated subscription video streaming service could be on its way. Such a service could be bundled with other Apple plans, such as Music and iCloud, for a premium fee -- maybe $15 per month, he said.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 484675

Reported Deaths: 9480
CountyCasesDeaths
Harrison33151493
Hinds31184589
DeSoto30803365
Jackson23735349
Rankin21390373
Lee14963221
Madison14206272
Jones13430227
Forrest13199241
Lauderdale11623307
Lowndes10501176
Lamar10258130
Pearl River9151221
Lafayette8268137
Hancock7534113
Washington7144152
Oktibbeha6989124
Monroe6533167
Neshoba6489201
Warren6486166
Pontotoc632993
Panola6278127
Marshall6165126
Bolivar6129145
Union576089
Pike5626138
Alcorn540590
Lincoln5310132
George473572
Scott461596
Leflore4495140
Tippah448180
Prentiss447979
Itawamba4457100
Adams4429117
Tate4420103
Wayne434667
Simpson4339114
Copiah432988
Yazoo423686
Covington417192
Sunflower4155104
Marion4111104
Coahoma3986100
Leake398286
Newton372375
Grenada3565104
Stone351360
Tishomingo338389
Attala325987
Jasper316062
Winston305691
Clay297374
Chickasaw287866
Clarke283290
Calhoun267741
Holmes262887
Smith252249
Yalobusha224347
Tallahatchie221150
Walthall211758
Greene209945
Lawrence207034
Perry201054
Amite199452
Webster196942
Noxubee179339
Montgomery172954
Jefferson Davis168342
Carroll162537
Tunica154235
Benton143035
Kemper138840
Choctaw128826
Claiborne127134
Humphreys127038
Franklin116928
Quitman104227
Wilkinson102036
Jefferson91533
Sharkey63020
Issaquena1937
Unassigned00

Alabama Coronavirus Cases

Cases: 790648

Reported Deaths: 14025
CountyCasesDeaths
Jefferson1117431765
Mobile709021237
Madison50032633
Shelby36350315
Baldwin36278495
Tuscaloosa34034548
Montgomery33229678
Lee22712220
Calhoun21297410
Morgan19852335
Etowah19341462
Marshall17716274
Houston16862386
St. Clair15479305
Cullman14659258
Limestone14609188
Elmore14507264
Lauderdale13557281
Talladega13015236
DeKalb12214237
Walker10604330
Blount9735157
Autauga9691137
Jackson9400158
Coffee8934175
Dale8631173
Colbert8545184
Tallapoosa6688181
Escambia6599121
Covington6466167
Chilton6395144
Russell608755
Franklin5805101
Chambers5425134
Marion4818120
Dallas4713189
Clarke464079
Pike463297
Geneva4433117
Winston427395
Lawrence4124108
Bibb410281
Barbour347470
Marengo326485
Monroe320253
Butler318490
Randolph306656
Pickens306474
Henry302658
Hale293085
Cherokee290855
Fayette280373
Washington245548
Crenshaw238770
Cleburne236751
Clay229265
Macon220658
Lamar200443
Conecuh182046
Coosa170835
Lowndes170858
Wilcox159736
Bullock149543
Perry136537
Sumter124736
Greene121443
Choctaw73427
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Columbus
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Little bits and pieces of low pressure move back into our area over the next several days. This will bring back into our weather forecast some more chances for some isolated to scattered showers and thunderstorms.
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