Kraft is making its Super Bowl debut

The Philadelphia Eagles could win their first Super Bowl ever on Sunday. But they aren't the only ones looking forwar...

Posted: Jan 31, 2018 5:54 AM
Updated: Jan 31, 2018 5:55 AM

The Philadelphia Eagles could win their first Super Bowl ever on Sunday. But they aren't the only ones looking forward to a big first.

Kraft, the maker of Velveeta and Jell-O, will be airing its first-ever Super Bowl commercial during the game.

For its debut, Kraft is planning to forgo the more traditional route of using celebrity cameos or funny skits. Instead it's going to feature real people.

The 30-second commercial, which cost the brand roughly $5 million, will be made in real time, using Game Day photos and videos. Users can upload their content to Twitter and Instagram with the hashtags #FamilyGreatly and #KraftEntry between 6 am ET and 8:30 pm ET on Sunday.

Related: This Super Bowl ad features a tongue-tied Alexa, flustered Jeff Bezos

"Show Kraft how YOU family- capture how you dance, how you snuggle, how you cheer," Kraft said in a statement.

The ad will give people the chance to show off their families in front of the 111 million fans watching the big game between the Eagles and the New England Patriots.

"We're calling on all families, families like yours-however you define it-to show us all the great ways you family. Because as long as you do it with love and conviction, there's no one right way to family," said Anne Field, director of brand building.

Kraft plans to air a pre-game TV commercial to explain how to participate.

The Super Bowl ad, which is part of Kraft's "Family Greatly" campaign, will air during the second half of the game.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 156868

Reported Deaths: 3851
CountyCasesDeaths
DeSoto10409104
Hinds10279202
Harrison7313112
Jackson6566128
Rankin5887106
Lee529496
Madison5014107
Forrest389786
Jones369088
Lauderdale3594147
Lafayette338253
Washington3246108
Lamar297850
Oktibbeha252362
Lowndes247064
Bolivar244384
Panola232653
Neshoba2249121
Marshall222851
Leflore208591
Monroe206778
Pontotoc204231
Lincoln197366
Sunflower192655
Warren180258
Tate177751
Union171926
Copiah167940
Pike165359
Yazoo160140
Scott159430
Itawamba157635
Alcorn155628
Pearl River155368
Coahoma152743
Simpson152653
Prentiss151331
Adams144752
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Leake139744
Holmes133461
Covington128639
Tippah128430
George128325
Winston125526
Hancock124341
Wayne121323
Marion119446
Attala119334
Tishomingo112443
Chickasaw109432
Newton108229
Tallahatchie98127
Clay94727
Clarke93653
Jasper85223
Stone80615
Calhoun78713
Walthall77629
Montgomery76926
Carroll74115
Lawrence73814
Smith73216
Yalobusha73128
Noxubee72717
Perry68326
Tunica62619
Greene61522
Jefferson Davis59017
Claiborne58916
Amite56615
Humphreys54719
Benton50018
Quitman5007
Webster46714
Kemper45018
Wilkinson40522
Jefferson37112
Choctaw3617
Franklin3555
Sharkey32417
Issaquena1204
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Alabama Coronavirus Cases

Cases: 252900

Reported Deaths: 3638
CountyCasesDeaths
Jefferson33526501
Mobile20103365
Madison13723151
Tuscaloosa13366154
Montgomery12552236
Shelby1079677
Baldwin9051137
Lee787266
Morgan696451
Calhoun6598121
Etowah656167
Marshall647357
Houston541038
DeKalb498137
Cullman462443
St. Clair441956
Limestone440445
Lauderdale426754
Elmore421164
Walker3735111
Talladega370157
Jackson340423
Colbert332042
Blount306140
Autauga281842
Franklin257434
Coffee250015
Dale239054
Dallas231532
Chilton228939
Russell22663
Covington225034
Escambia202331
Tallapoosa187291
Chambers182750
Pike161514
Clarke161019
Marion144736
Winston137523
Lawrence133436
Pickens126518
Geneva12508
Marengo123424
Bibb120418
Barbour118911
Butler118642
Randolph105522
Cherokee105124
Hale98131
Fayette94616
Washington93219
Clay92824
Henry8896
Monroe83011
Lowndes80929
Cleburne78814
Macon75522
Crenshaw72230
Bullock70119
Lamar7018
Conecuh70014
Perry6916
Wilcox64818
Sumter58622
Greene43518
Choctaw43114
Coosa3664
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