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Company needs your votes to bring more organic potatoes to market

An east Idaho business needs the public's votes to earn a grant that would help them expand their business tremendous...

Posted: Jan 30, 2018 4:06 AM
Updated: Jan 30, 2018 4:06 AM

An east Idaho business needs the public's votes to earn a grant that would help them expand their business tremendously.

Everything Potatoes, Inc. of Idaho Falls is vying for the Cultivating Change grant, offered by national produce distributor PRO*ACT. The grant is worth $75,000 and people can vote once per day until Jan. 31. More than 100 farms throughout the U.S. are competing for the grant.

Everything Potatoes, Inc. has proposed to use the grant money as follows:

Potato Hyster ($6,000)

Reusable Bins ($2,000)

Bin Dumper ($2,500)

Packaging ($20,000)

Everything Potatoes, Inc. is the brain child of Sandy Bragg, president, and husband Jeff Bragg, vice president, whose mission is to offer a healthier potato option as far and wide as possible while still being involved in every stage of development.

The organic potato market has been a growing niche market the last few years as people gravitate towards organics for better health and flavor. Everything Potatoes, Inc. offers a colorful mix of seed potato and fresh potato varieties, from Russian banana to Rose Finn Apple fingerlings to Huckleberry Gold.

Unfortunately, labeling is still a bit behind when it comes to organic and conventional potatoes. When consumers go to the store, the nutrition label for all potatoes is the same, even though the different varieties offer differing nutrition.

"They are not even close to each other," Jeff said. "Bora Valley, for example, are bred to prevent colon cancer."

Ideally, consumers could get to know each potato variety by its name, flavor, and use, similar to different apple varieties.

Sandy stressed that flavor is always on their minds when developing new potato varieties. Because if it doesn't taste good, no one will eat it. Their varieties, she explained, are so tasty they don't need anything piled on top of them.

"These taste so darn good," she said. "Nothing but minerals, vitamins, and health."

The husband and wife team have a strong background in all sides of agriculture, including potato farming as well working at universities and agriculture companies. They've seen the ups and downs of the Idaho potato market over the years and want to see smaller farms come back to life again.

Along their journey, Jeff found out he was insulant resistant and so researching and changing his diet was the new normal. Developing a potato with a low glycemic index was at the forefront of their new business.

But it's not just about perfecting the potato. How they grow and handle these potatoes is everything. The Braggs feel that many big food corporations have lost touch with what's really important -the people who are consuming the food.

"We have to clean up our food supply," Sandy said. "It's not just about money. It's about tender loving care. We are very hands on."

Family is at the core of what they do and when seed potato planting and harvesting comes, all of the family is involved. While starting Everything Potatoes, Inc. several years ago was a leap, especially considering they are in their 50s, they feel it was a risk worth taking.

"It's scary to step outside of what you know," Jeff said.

Their ultimate goal is to grow potatoes for the school system for a low price, as well as promote the idea of knowing where food comes from.

Winning the grant would help the company develop its own packaging so they could keep costs down in order to distribute more widely, including to local farmers, co-ops, and home gardeners.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 341862

Reported Deaths: 7533
CountyCasesDeaths
Hinds23783441
DeSoto23180283
Harrison20365329
Rankin15307290
Jackson15087251
Madison10917227
Lee10674179
Jones8969169
Forrest8621159
Lauderdale7839243
Lowndes7016151
Lamar696289
Lafayette6535124
Washington5589139
Pearl River5141152
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Oktibbeha491698
Panola4766112
Warren4709127
Marshall4691106
Pontotoc446273
Union432579
Monroe4322137
Neshoba4268181
Hancock423788
Lincoln4171116
Pike3650113
Leflore3619125
Tate352888
Alcorn349574
Sunflower347194
Adams340588
Scott340176
Yazoo338575
Copiah323468
Simpson322090
Itawamba314180
Coahoma313385
Tippah304768
Prentiss297863
Covington291883
Leake284675
Marion283681
Wayne276143
George270551
Grenada268888
Newton261564
Tishomingo239370
Winston236584
Jasper229548
Attala225973
Stone225337
Chickasaw218760
Holmes199274
Clay196754
Clarke186280
Tallahatchie183742
Calhoun181232
Smith178935
Yalobusha171340
Walthall145348
Lawrence141626
Greene139734
Amite136943
Noxubee134835
Perry133238
Montgomery132244
Carroll125931
Webster121032
Jefferson Davis116234
Tunica113427
Benton106225
Claiborne105031
Kemper102329
Humphreys100133
Franklin87723
Quitman84619
Choctaw82319
Wilkinson77732
Jefferson71128
Sharkey51618
Issaquena1736
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Alabama Coronavirus Cases

Cases: 577463

Reported Deaths: 11510
CountyCasesDeaths
Jefferson841981589
Mobile47171860
Madison37047533
Tuscaloosa26915465
Shelby26873256
Montgomery25918625
Baldwin24499328
Lee16949181
Calhoun15252332
Morgan15017290
Etowah14778370
Marshall12933235
Houston11774292
Elmore10761217
St. Clair10617252
Limestone10574158
Cullman10363205
Lauderdale10083254
DeKalb9382191
Talladega8836188
Walker7681287
Autauga7479114
Jackson7317117
Blount7266139
Colbert6635142
Coffee6163132
Dale5453117
Russell470642
Chilton4682117
Covington4649125
Franklin450081
Tallapoosa4440156
Escambia427882
Chambers3898125
Dallas3717163
Clarke367763
Marion3427106
Pike327879
Lawrence3225101
Winston294973
Bibb284565
Geneva276383
Marengo259967
Barbour246261
Pickens240062
Butler238272
Hale232778
Fayette225264
Henry209245
Monroe197241
Randolph196744
Cherokee196348
Washington180139
Macon168752
Crenshaw165558
Clay163759
Cleburne160245
Lamar149938
Lowndes144854
Wilcox130531
Bullock126142
Conecuh119630
Coosa116929
Perry109928
Sumter109032
Greene98736
Choctaw64325
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