Super Bowl Budweiser ad highlights water donations for disaster zones

Anheuser-Busch is focusing on canned water instead of Clydesdales during this year's Super Bowl, with ads that highli...

Posted: Jan 26, 2018 8:35 PM
Updated: Jan 26, 2018 8:35 PM

Anheuser-Busch is focusing on canned water instead of Clydesdales during this year's Super Bowl, with ads that highlight Budweiser's humanitarian causes.

The company's centerpiece Super Bowl spot is a one-minute commercial that shows workers at a Budweiser plant making canned water instead of its "America" labeled beer cans. The ad lingers over footage of clear water instead of beer rushing through pipes and ends with a tractor-trailer trucking a load of canned water to a disaster zone, to the tune of "Stand By Me."

"Texas, Florida, Puerto Rico, California, wherever you need us," says the ad, listing locations that have been hit by disasters including hurricanes, wildfires, mudslides and floods.

A spokeswoman for the company said the purpose of the ad is "to spotlight our employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters."

This isn't the first time the company has run Super Bowl ads that reflect current events. Last year, the company spotlighted its co-founder Adolphus Busch arriving in the U.S. from Germany in a sympathetic depiction of immigrants. The ad shows Busch, a 19th-century immigrant, arriving in America with plans to brew beer, as jeering locals demand that he "Go back home!"

Related: Budweiser falls off list of America's three favorite beers

Anheuser-Busch is running four minutes worth of different commercials during the televised football showdown between the Philadelphia Eagles and the New England Patriots on Feb. 4. In addition to Budweiser, the ads will focus on its other brands Bud Light, Michelob Ultra and Stella Artois.

The company would not tell CNNMoney how much it's paying for the air time, but the broadcaster NBC is charging more than $5 million for 30-second spots this year.

For decades, Anheuser-Busch has been one of the most prolific advertisers during the Super Bowl, and has made a point of featuring its iconic Clydesdales nearly every year. But this year, the Clydesdales will not be making an appearance in a TV ad during the game. Instead, the horses will appear in advertisements on "social channels," according to a company spokeswoman.

The company has had some bad news lately, as Budweiser slipped from the top three list of America's favorite beers, and Anheuser-Busch dealt with slumping sales last year.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 512632

Reported Deaths: 10262
CountyCasesDeaths
Harrison34853555
DeSoto33162432
Hinds32556641
Jackson24830389
Rankin22442402
Lee16238242
Madison14874283
Jones14086247
Forrest13741259
Lauderdale12249324
Lowndes11286193
Lamar10644140
Pearl River9707244
Lafayette8827143
Hancock7835132
Washington7550169
Oktibbeha7204138
Monroe6989179
Pontotoc6970109
Warren6849178
Panola6746134
Neshoba6726210
Marshall6653141
Bolivar6440151
Union633897
Pike5924156
Alcorn5862107
Lincoln5525136
George510180
Prentiss500884
Tippah490282
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Scott477499
Adams4766125
Tate4748116
Leflore4723144
Copiah455895
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Sunflower4299106
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Coahoma4227109
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Stone365666
Jasper340166
Attala337790
Winston317792
Chickasaw313367
Clay311878
Clarke301195
Calhoun284449
Holmes271289
Smith268952
Yalobusha243747
Tallahatchie231453
Greene224749
Walthall221366
Lawrence217840
Perry213356
Amite209557
Webster205148
Noxubee188642
Montgomery181557
Carroll174441
Jefferson Davis173643
Tunica163239
Benton152639
Kemper144941
Choctaw136527
Claiborne134238
Humphreys131139
Franklin124929
Quitman107528
Wilkinson105939
Jefferson96834
Sharkey65121
Issaquena1957
Unassigned00

Alabama Coronavirus Cases

Cases: 845108

Reported Deaths: 16115
CountyCasesDeaths
Jefferson1161242006
Mobile741961379
Madison53291732
Shelby38328368
Baldwin38074589
Tuscaloosa36017641
Montgomery34483781
Lee25557263
Calhoun22585518
Morgan22454406
Etowah20016517
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Houston17729425
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Cullman16050303
Elmore15904294
Lauderdale14984306
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DeKalb12971269
Walker12029380
Blount10715192
Autauga10517157
Jackson10161194
Coffee9415192
Colbert9341208
Dale9018191
Tallapoosa7255201
Russell707865
Chilton7018170
Escambia6955143
Covington6933195
Franklin6342108
Chambers5784142
Marion5403130
Dallas5285209
Pike5118109
Clarke484986
Lawrence4826129
Winston4780110
Geneva4642136
Bibb434094
Barbour369480
Butler3434100
Marengo342393
Monroe337066
Randolph334367
Pickens333188
Fayette330085
Henry320666
Hale318389
Cherokee317763
Crenshaw260477
Washington257052
Cleburne254460
Lamar251453
Clay250869
Macon244764
Conecuh192862
Coosa185047
Lowndes178168
Wilcox177438
Bullock152645
Perry141840
Sumter139241
Greene130245
Choctaw93228
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