Ford brings back the Ranger

The Ford Ranger is back.Ford eliminated the Ranger compact truck from its U.S. lineup in 2011 because, it said...

Posted: Jan 15, 2018 5:54 PM
Updated: Jan 15, 2018 5:54 PM

The Ford Ranger is back.

Ford eliminated the Ranger compact truck from its U.S. lineup in 2011 because, it said, customers weren't interested enough in small trucks to sustain the business.

Since then, Toyota has done fine with its smaller Tacoma truck. General Motors had a major hit when it brought back the Chevrolet Colorado mid-sized truck in 2015.

Meanwhile, Ford continued selling a pickup called the Ranger in markets outside the United States.

A revised version of that truck, the one sold overseas, is now coming back to the United States as the 2019 Ford Ranger. It's larger than the old Ranger pickup. It has a few cosmetic changes for the North American market, including changes in the grill and hood-line.

For the U.S. market, designers wanted to give the Ranger more of a "Ford Tough" look, explained Joe Hinrichs, Ford's executive vice president for Global Operations. That's an attitude American customers expect from a truck, he said. Plus Ford wanted it to bear some resemblance to the larger F-150 pickup.

The Ford Ranger will be powered by a 2.3-liter EcoBoost, turbocharged, four-cylinder engine. It will provide power similar to competitive trucks' 6-cylinder engines but with better fuel economy, according to Ford.

The Ranger will also have a 10-speed transmission, a fuel-saving feature that Ford is adding to many of its vehicles. Generally speaking, transmissions with more gear ratios are more efficient because they allow the engine to spend more time operating with its most efficient speed range.

A special option package, called FX4, will provide off-road tires, specially tuned shock absorbers, all terrain tires and protective plates on the underside of the truck. It will also have a computerized "Terrain Management System" with settings for different sorts of on-road and off-road surfaces.

The Ranger will share its underlying engineering with the company's upcoming Bronco off-road-capable SUV, which will be produced starting in 2020.

The ability to use the truck's engineering for more than one vehicle was a major factor in the decision to bring the Ranger back to the United States. Automakers rely on that sort of "platform sharing" to maximize profits, especially when a given vehicle may not, on its own, sell in large enough numbers to make the investment worthwhile.

The Ranger and, later, the Bronco will both be built at Ford's Michigan Assembly Plant. That plant builds Ford Focus compact cars. Focuses are still being built there even as construction workers are building assembly lines for the Ranger but, in the next few months, production of the Focus for the U.S. market will shift to China. Ford had originally said it would go to Mexico, an announcement that brought an angry response from President Donald Trump.

Ford made that decision, said Hinrichs, because small cars don't sell as well in the U.S. as they used to. Trucks and SUVs, however, remain extremely popular. The shift to Ranger and Bronco production will keep jobs at the plant, he said, and even increase employment there.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 297321

Reported Deaths: 6805
CountyCasesDeaths
DeSoto19814231
Hinds18949395
Harrison16886282
Rankin12842265
Jackson12750234
Lee9720163
Madison9516204
Jones8035148
Forrest7289138
Lauderdale6872228
Lowndes6061140
Lamar593381
Lafayette5767114
Washington5232130
Bolivar4630124
Oktibbeha443095
Panola433698
Pearl River4212132
Warren4144115
Pontotoc411071
Marshall405995
Monroe3996129
Union397174
Neshoba3848171
Lincoln3624104
Hancock352978
Leflore3400121
Sunflower320986
Tate303974
Pike302697
Scott296171
Alcorn292763
Yazoo292066
Itawamba290675
Coahoma283069
Tippah280065
Copiah279959
Simpson277581
Prentiss271258
Marion258878
Wayne255641
Leake254172
Covington250280
Grenada248878
Adams235778
George232745
Newton232753
Winston222179
Jasper214145
Tishomingo213266
Attala206971
Chickasaw201954
Holmes182870
Clay179452
Stone173429
Tallahatchie171739
Clarke170773
Calhoun158628
Smith153833
Yalobusha145736
Greene128133
Walthall125441
Montgomery123540
Noxubee123431
Perry123235
Lawrence121421
Carroll119425
Amite112435
Webster111132
Jefferson Davis102731
Tunica99824
Claiborne99030
Benton94024
Humphreys93128
Kemper91423
Quitman77514
Franklin76420
Choctaw70117
Jefferson62827
Wilkinson62727
Sharkey49217
Issaquena1676
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Alabama Coronavirus Cases

Cases: 499411

Reported Deaths: 10149
CountyCasesDeaths
Jefferson719951403
Mobile36396741
Madison32674469
Tuscaloosa24391423
Montgomery22789523
Shelby22250219
Baldwin19915289
Lee15070161
Calhoun13961296
Morgan13785255
Etowah13413327
Marshall11458215
Houston10121264
Elmore9509190
Limestone9435139
St. Clair9050228
Cullman8993183
Lauderdale8628214
DeKalb8507175
Talladega7643165
Walker6600260
Jackson6551104
Autauga634492
Blount6252128
Colbert6007121
Coffee5261104
Dale4680107
Russell407534
Franklin400779
Covington3996107
Chilton3911104
Escambia379473
Tallapoosa3637143
Clarke344553
Chambers3432111
Dallas3428142
Pike292973
Marion288796
Lawrence285787
Winston258568
Bibb246058
Marengo244657
Geneva240270
Pickens225757
Barbour213851
Hale212569
Fayette202657
Butler201466
Henry183541
Cherokee178140
Monroe166739
Randolph165141
Washington157036
Macon147845
Crenshaw146755
Clay146254
Cleburne140141
Lamar133933
Lowndes133151
Wilcox123225
Bullock117736
Conecuh107224
Perry106427
Sumter100832
Coosa90324
Greene88732
Choctaw55723
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