Mark Zuckerberg is fighting to save Facebook

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies....

Posted: Jan 12, 2018 7:24 PM
Updated: Jan 12, 2018 7:24 PM

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies.

When Google launched Google Plus, a rival social network, Zuckerberg put Facebook in a state of "lockdown" and informed employees that "Carthage must be destroyed," according to one tell-all book from a former employee.

After Snapchat began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.

Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience. Now, Zuckerberg is turning his focus to a new enemy: Facebook itself.

On Thursday, Facebook announced a major change to News Feed, its central feature, to prioritize posts from friends and family over posts from publishers and brands.

The goal, according to Zuckerberg and Facebook, is to boost the "well-being" of the billions of people who use the social network by encouraging users to have more conversations and connections with peers, rather than being bombarded by brands.

In short, Facebook wants to show the world that it can still be a positive force in peoples' lives -- or at least show that it's really, truly trying to be.

Since the 2016 U.S. election, Facebook has come under fire for stories about fake news, Russian propaganda, filter bubbles and social media addiction. Facebook has also been described as enabling ethnic cleansing in Myanmar and Facebook's WhatsApp was cited as a cause of beatings in India after a fake news story went viral.

Suddenly, the most existential threat Zuckerberg faces isn't some rival service. It's his own.

Related: Facebook to show more content from friends, less from publishers and brands

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinizing the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

"For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better," Zuckerberg wrote in a Facebook post for Yom Kippur in September.

"Controlling the narrative at this juncture is critical, particularly when it comes to the press and regulators," James Cakmak, an analyst with Monness, Crespi, Hardt, wrote in an investor note Friday morning about the News Feed change.

Perhaps with that goal in mind, Zuckerberg has already gone on a listening tour across the country, revised the company's mission statement and pledged to cut into Facebook's profits to prevent abuse of the platform.

Earlier this month, Zuckerberg said his personal goal for 2018 is to focus on "fixing" Facebook's many problems. The short list he cited includes "abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent."

The News Feed update is the first of those fixes, refocusing the company on the quality of time users spend on the platform, rather than the quantity.

Even if it ends up helping Facebook's public image, there are other risks here for Zuckerberg. The News Feed change has already rattled publishers and investors who worry about it now being harder for businesses to reach customers on the platform. Facebook's stock fell 4% in early trading Friday.

Then there are the societal concerns. If the last year has shown anything, it's that seemingly banal product decisions can yield tremendous unforeseen consequences. By prioritizing content that sparks conversations with friends, Facebook could risk promoting more polarizing and opinionated posts that generate lots of comments, only adding to the filter bubble.

But inaction isn't an option for Zuckerberg either. Not only is he trying to protect Facebook's image, he's also trying to protect his own.

In one interview published Thursday, Zuckerberg suggested a renewed interest in his legacy following the birth of his two children: "It's important to me that when Max and August grow up that they feel like what their father built was good for the world."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 350070

Reported Deaths: 7590
CountyCasesDeaths
Hinds24512449
DeSoto23513283
Harrison21172335
Rankin15798293
Jackson15735254
Madison11171227
Lee10903180
Jones9223169
Forrest9027163
Lauderdale8087244
Lamar724890
Lowndes7199152
Lafayette6631125
Washington5661140
Pearl River5357154
Oktibbeha503198
Bolivar5004134
Warren4817128
Panola4812112
Marshall4739106
Pontotoc452473
Hancock440388
Neshoba4401181
Union438979
Monroe4369138
Lincoln4228116
Pike3739114
Leflore3676125
Alcorn355374
Tate354988
Sunflower351094
Adams347490
Scott346677
Yazoo342977
Copiah330869
Simpson327191
Itawamba317281
Coahoma315685
Tippah312869
Prentiss302563
Covington302384
Marion289882
Leake288676
Wayne280945
George277351
Grenada272188
Newton266864
Tishomingo240770
Winston238084
Stone235338
Jasper234748
Attala228674
Chickasaw221460
Holmes202574
Clay201954
Clarke189580
Tallahatchie185642
Calhoun183232
Smith183036
Yalobusha173641
Walthall150449
Lawrence145426
Greene141935
Amite139144
Noxubee137235
Perry136138
Montgomery133944
Carroll127031
Webster124332
Jefferson Davis119834
Tunica116127
Benton107825
Claiborne105931
Kemper104429
Humphreys102333
Franklin88424
Quitman86319
Choctaw83119
Wilkinson79332
Jefferson72228
Sharkey51918
Issaquena1746
Unassigned00

Alabama Coronavirus Cases

Cases: 592417

Reported Deaths: 11542
CountyCasesDeaths
Jefferson861091591
Mobile49771865
Madison37714533
Shelby27501259
Tuscaloosa27344465
Montgomery26343628
Baldwin25860329
Lee17336181
Calhoun15498334
Morgan15225291
Etowah15060370
Marshall13198236
Houston12191293
Elmore10977219
St. Clair10852252
Limestone10816158
Cullman10610206
Lauderdale10305254
DeKalb9594192
Talladega9005188
Walker7840288
Autauga7615114
Jackson7431117
Blount7417139
Colbert6752142
Coffee6443132
Dale5723117
Russell482243
Chilton4810117
Covington4804125
Franklin462781
Tallapoosa4571156
Escambia451083
Chambers3987125
Dallas3751163
Clarke372263
Marion3470107
Pike334079
Lawrence3277100
Winston300773
Bibb292865
Geneva288383
Marengo262967
Barbour253761
Pickens247762
Butler242472
Hale236778
Fayette228165
Henry216545
Monroe204541
Randolph202844
Cherokee200748
Washington186839
Macon171552
Crenshaw170658
Clay167159
Cleburne161845
Lamar151938
Lowndes146255
Wilcox132331
Bullock126542
Conecuh122132
Coosa119529
Perry111228
Sumter110633
Greene99337
Choctaw64425
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Thursday will start off once again in the unseasonably cool 60s. We will top off just a few degrees warmer on out Thursday, in comparison to our Wednesday. Most of the high temperatures will be in the lower 90s.
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