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Mark Zuckerberg is fighting to save Facebook

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies....

Posted: Jan 12, 2018 7:24 PM
Updated: Jan 12, 2018 7:24 PM

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies.

When Google launched Google Plus, a rival social network, Zuckerberg put Facebook in a state of "lockdown" and informed employees that "Carthage must be destroyed," according to one tell-all book from a former employee.

After Snapchat began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.

Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience. Now, Zuckerberg is turning his focus to a new enemy: Facebook itself.

On Thursday, Facebook announced a major change to News Feed, its central feature, to prioritize posts from friends and family over posts from publishers and brands.

The goal, according to Zuckerberg and Facebook, is to boost the "well-being" of the billions of people who use the social network by encouraging users to have more conversations and connections with peers, rather than being bombarded by brands.

In short, Facebook wants to show the world that it can still be a positive force in peoples' lives -- or at least show that it's really, truly trying to be.

Since the 2016 U.S. election, Facebook has come under fire for stories about fake news, Russian propaganda, filter bubbles and social media addiction. Facebook has also been described as enabling ethnic cleansing in Myanmar and Facebook's WhatsApp was cited as a cause of beatings in India after a fake news story went viral.

Suddenly, the most existential threat Zuckerberg faces isn't some rival service. It's his own.

Related: Facebook to show more content from friends, less from publishers and brands

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinizing the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

"For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better," Zuckerberg wrote in a Facebook post for Yom Kippur in September.

"Controlling the narrative at this juncture is critical, particularly when it comes to the press and regulators," James Cakmak, an analyst with Monness, Crespi, Hardt, wrote in an investor note Friday morning about the News Feed change.

Perhaps with that goal in mind, Zuckerberg has already gone on a listening tour across the country, revised the company's mission statement and pledged to cut into Facebook's profits to prevent abuse of the platform.

Earlier this month, Zuckerberg said his personal goal for 2018 is to focus on "fixing" Facebook's many problems. The short list he cited includes "abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent."

The News Feed update is the first of those fixes, refocusing the company on the quality of time users spend on the platform, rather than the quantity.

Even if it ends up helping Facebook's public image, there are other risks here for Zuckerberg. The News Feed change has already rattled publishers and investors who worry about it now being harder for businesses to reach customers on the platform. Facebook's stock fell 4% in early trading Friday.

Then there are the societal concerns. If the last year has shown anything, it's that seemingly banal product decisions can yield tremendous unforeseen consequences. By prioritizing content that sparks conversations with friends, Facebook could risk promoting more polarizing and opinionated posts that generate lots of comments, only adding to the filter bubble.

But inaction isn't an option for Zuckerberg either. Not only is he trying to protect Facebook's image, he's also trying to protect his own.

In one interview published Thursday, Zuckerberg suggested a renewed interest in his legacy following the birth of his two children: "It's important to me that when Max and August grow up that they feel like what their father built was good for the world."

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 118587

Reported Deaths: 3310
CountyConfirmedDeaths
Hinds8050179
DeSoto728580
Harrison549185
Jackson480088
Rankin404686
Madison386194
Lee366582
Forrest311878
Jones296684
Washington2627100
Lafayette255043
Lauderdale2546135
Lamar231940
Oktibbeha204855
Bolivar203979
Neshoba1868111
Lowndes181962
Panola172040
Leflore170688
Sunflower164349
Warren156156
Monroe153873
Pontotoc150620
Marshall148430
Lincoln143359
Pike140656
Copiah139336
Scott127029
Coahoma125837
Union125825
Yazoo123434
Simpson123149
Grenada122939
Tate121039
Itawamba117226
Leake116342
Pearl River116360
Holmes115060
Adams109445
Prentiss109220
Alcorn104512
Wayne102722
George101719
Covington98829
Marion95943
Tippah94924
Newton87227
Hancock86828
Chickasaw86727
Tallahatchie85526
Winston85221
Tishomingo82741
Attala80527
Clarke77053
Clay71022
Jasper69617
Walthall64427
Calhoun63313
Noxubee60217
Smith60216
Yalobusha56416
Montgomery55823
Lawrence54414
Claiborne53916
Tunica53717
Perry52423
Carroll50312
Stone49114
Greene48118
Humphreys45117
Amite42813
Quitman4236
Jefferson Davis42112
Webster37813
Benton36710
Wilkinson34221
Kemper33315
Sharkey28715
Jefferson27910
Franklin2513
Choctaw2096
Issaquena1074
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Alabama Coronavirus Cases

Confirmed Cases: 161537

Reported Deaths: 2718
CountyConfirmedDeaths
Jefferson23769383
Mobile17039318
Tuscaloosa10539141
Montgomery10435199
Madison946798
Shelby756365
Baldwin674369
Lee662465
Calhoun468962
Marshall445251
Etowah436552
Morgan426335
Houston421234
DeKalb351229
Elmore326558
St. Clair307042
Limestone295131
Walker285593
Talladega273937
Cullman260025
Lauderdale237143
Jackson221917
Autauga210331
Colbert208232
Franklin207732
Blount198825
Russell19763
Chilton190932
Dallas188127
Coffee182611
Dale180852
Covington176729
Escambia175331
Clarke138017
Chambers137047
Pike135514
Tallapoosa135387
Marion110331
Barbour10459
Marengo103522
Butler101541
Winston94313
Geneva9357
Lawrence87733
Pickens87418
Bibb85615
Randolph84316
Hale78030
Cherokee76114
Clay75812
Washington75412
Henry7286
Lowndes71728
Monroe66010
Bullock65017
Crenshaw61130
Perry5966
Fayette59413
Cleburne5779
Wilcox57112
Conecuh56513
Macon54120
Lamar5165
Sumter47721
Choctaw39412
Greene34616
Coosa2143
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