Mark Zuckerberg is fighting to save Facebook

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies....

Posted: Jan 12, 2018 7:24 PM
Updated: Jan 12, 2018 7:24 PM

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies.

When Google launched Google Plus, a rival social network, Zuckerberg put Facebook in a state of "lockdown" and informed employees that "Carthage must be destroyed," according to one tell-all book from a former employee.

After Snapchat began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.

Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience. Now, Zuckerberg is turning his focus to a new enemy: Facebook itself.

On Thursday, Facebook announced a major change to News Feed, its central feature, to prioritize posts from friends and family over posts from publishers and brands.

The goal, according to Zuckerberg and Facebook, is to boost the "well-being" of the billions of people who use the social network by encouraging users to have more conversations and connections with peers, rather than being bombarded by brands.

In short, Facebook wants to show the world that it can still be a positive force in peoples' lives -- or at least show that it's really, truly trying to be.

Since the 2016 U.S. election, Facebook has come under fire for stories about fake news, Russian propaganda, filter bubbles and social media addiction. Facebook has also been described as enabling ethnic cleansing in Myanmar and Facebook's WhatsApp was cited as a cause of beatings in India after a fake news story went viral.

Suddenly, the most existential threat Zuckerberg faces isn't some rival service. It's his own.

Related: Facebook to show more content from friends, less from publishers and brands

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinizing the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

"For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better," Zuckerberg wrote in a Facebook post for Yom Kippur in September.

"Controlling the narrative at this juncture is critical, particularly when it comes to the press and regulators," James Cakmak, an analyst with Monness, Crespi, Hardt, wrote in an investor note Friday morning about the News Feed change.

Perhaps with that goal in mind, Zuckerberg has already gone on a listening tour across the country, revised the company's mission statement and pledged to cut into Facebook's profits to prevent abuse of the platform.

Earlier this month, Zuckerberg said his personal goal for 2018 is to focus on "fixing" Facebook's many problems. The short list he cited includes "abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent."

The News Feed update is the first of those fixes, refocusing the company on the quality of time users spend on the platform, rather than the quantity.

Even if it ends up helping Facebook's public image, there are other risks here for Zuckerberg. The News Feed change has already rattled publishers and investors who worry about it now being harder for businesses to reach customers on the platform. Facebook's stock fell 4% in early trading Friday.

Then there are the societal concerns. If the last year has shown anything, it's that seemingly banal product decisions can yield tremendous unforeseen consequences. By prioritizing content that sparks conversations with friends, Facebook could risk promoting more polarizing and opinionated posts that generate lots of comments, only adding to the filter bubble.

But inaction isn't an option for Zuckerberg either. Not only is he trying to protect Facebook's image, he's also trying to protect his own.

In one interview published Thursday, Zuckerberg suggested a renewed interest in his legacy following the birth of his two children: "It's important to me that when Max and August grow up that they feel like what their father built was good for the world."

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 500709

Reported Deaths: 9977
CountyCasesDeaths
Harrison34312538
DeSoto32080403
Hinds31924627
Jackson24482379
Rankin21983390
Lee15530235
Madison14574280
Jones13838242
Forrest13447251
Lauderdale11985316
Lowndes11030188
Lamar10508135
Pearl River9503237
Lafayette8547139
Hancock7728126
Washington7422157
Oktibbeha7142131
Monroe6769176
Warren6682176
Pontotoc6659102
Neshoba6635206
Panola6520131
Marshall6462134
Bolivar6313148
Union602494
Pike5817152
Alcorn5667101
Lincoln5433135
George496779
Scott472698
Tippah469081
Prentiss466881
Leflore4657144
Itawamba4633105
Adams4586119
Tate4584110
Copiah448592
Simpson4445116
Yazoo443987
Wayne439772
Covington428794
Sunflower4237105
Marion4225108
Coahoma4159104
Leake408288
Newton381679
Grenada3706108
Stone359764
Tishomingo359692
Attala331489
Jasper329965
Winston314291
Clay307976
Chickasaw299667
Clarke292494
Calhoun279346
Holmes267887
Smith263850
Yalobusha233747
Tallahatchie227151
Greene219048
Walthall218763
Lawrence212440
Perry205356
Amite205155
Webster202746
Noxubee186640
Montgomery179656
Jefferson Davis171542
Carroll168838
Tunica159439
Benton148738
Kemper141941
Choctaw133426
Claiborne132437
Humphreys129238
Franklin120028
Quitman106428
Wilkinson105139
Jefferson94534
Sharkey64020
Issaquena1937
Unassigned00

Alabama Coronavirus Cases

Cases: 817054

Reported Deaths: 15320
CountyCasesDeaths
Jefferson1145501922
Mobile724601333
Madison52172694
Shelby37533348
Baldwin37192547
Tuscaloosa35044606
Montgomery34067734
Lee23195245
Calhoun22205476
Morgan20754376
Etowah19811497
Marshall18317302
Houston17345411
St. Clair15983339
Cullman15383292
Limestone15298198
Elmore15161284
Lauderdale14225294
Talladega13802276
DeKalb12622260
Walker11162369
Blount10162175
Autauga9954146
Jackson9844182
Coffee9195191
Dale8880185
Colbert8826201
Tallapoosa7071198
Escambia6764130
Covington6699183
Chilton6627161
Russell627959
Franklin5955105
Chambers5567142
Marion4982126
Dallas4936200
Clarke474583
Pike4722105
Geneva4566126
Winston4502103
Lawrence4296117
Bibb424086
Barbour356676
Marengo337789
Monroe331463
Randolph328763
Butler325696
Pickens315682
Henry311965
Hale311088
Cherokee301760
Fayette291879
Washington251351
Cleburne247360
Crenshaw244375
Clay241768
Macon232363
Lamar222047
Conecuh185853
Coosa179739
Lowndes174564
Wilcox167939
Bullock151644
Perry138340
Sumter132738
Greene126644
Choctaw88127
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