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How Oprah built Oprah Inc.

Oprah built her multibillion-dollar career on her everywoman persona. But the reality is she's one of the savviest bu...

Posted: Jan 10, 2018 7:58 AM
Updated: Jan 10, 2018 7:58 AM

Oprah built her multibillion-dollar career on her everywoman persona. But the reality is she's one of the savviest business executives in recent memory.

She got her start anchoring local news in Baltimore and Nashville, Tennessee, in the 1970s and early 1980s.

In 1984, Winfrey began hosting a local talk show in Chicago and led it to the top of the ratings. Two years later, she relaunched her show for a national audience and snagged an Academy Award nomination for her role in the period drama "The Color Purple."

Widespread fame soon followed.

"I was beyond excited," Winfrey recalled while announcing the end of the program more than two decades later. "And as you all might expect, a little nervous."

Related: Oprah Winfrey is 'very intrigued' by the idea of running, says Gayle King

Winfrey's focus on "everyday people" struck a chord, and helped attract massive audiences that now hang on the media mogul's every word (and product).

National syndication also brought in big money. Oprah's show brought in $115 million in sales during its first two seasons, according to a 1995 Forbes profile of Winfrey.

It's unclear how much she has ultimately pulled in from her runaway hit talk show, but it's a lot: She owns Harpo, the show's production studio, so she reaped the rewards of her show's success.

The late movie critic Roger Ebert, a friend of Winfrey's who said he persuaded her to enter syndication, put it this way: She made the decision to syndicate her show immediately after he jotted down her potential earnings on a napkin.

"With simple, high-school-level math, you can now figure out how much Oprah Winfrey makes in a year for her show," he wrote in a 2005 column.

"Step 1: Estimate how much I made in a year, 20 years ago. Step 2: Carry out the other multiplications described above. Step 3: Times 20."

Winfrey continued to expand her influence -- and wealth -- over the decades.

She was among the first investors in the Oxygen network, a cable channel geared toward women. NBC Universal bought Oxygen for more than $900 million in 2007, according to The New York Times.

In 2000, she founded O Magazine, which now boasts a circulation of 2.4 million, most of which are paid subscriptions, according to recent figures from the publication.

She was instrumental in the launches of two nationally syndicated talk shows, "Dr. Phil" and "Dr. Oz." They're hosted by Phil McGraw and Mehmet Oz, who were frequent guests on her talk show. Her studio created both of their programs.

By 2003, Winfrey had cemented her legacy as an elite business executive. That February, she became the first black woman on Forbes magazine's "World's Richest People" list. Her listed net worth: $1 billion.

Her imprint also expanded in less tangible ways. She started an "Oprah's Book Club" segment on her television show that became massively influential for the publishing industry.

Time magazine in 2008 called the club a "ruthlessly influential marketing vehicle, with the power to fundamentally alter bestseller lists."

She hasn't slowed down. Winfrey made one of her most ambitious plays in 2011, when she launched her television project, the Oprah Winfrey Network.

Although OWN has not been a major success, its ratings have improved in recent years. And it has been valued in the hundreds of millions of dollars. Winfrey's production company sold a 24.5% stake to Discovery Communications for $70 million last December.

Winfrey has also branched out into other products. She partnered with Kraft Heinz on a line of refrigerated soups and side dishes that rolled out to grocery stores nationwide last September.

Related: Oprah's Golden Globes speech sends Weight Watchers stock soaring

And then there's Weight Watchers. A little over two years ago, Winfrey bought 10% of the struggling company for $43 million.

Since then, enrollment has boomed by nearly 1 million members. Her stake in the company was worth more than $344 million last November.

Oh, and Weight Watchers is still on the rise. Shares spiked 13% on Monday after her much-buzzed-about Golden Globes speech.

Winfrey's total wealth is now estimated to be about $2.8 billion, according to Forbes. That makes her one of the richest celebrities in the country.

--CNNMoney's Brian Stelter contributed to this story.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 515504

Reported Deaths: 10296
CountyCasesDeaths
Harrison34999558
DeSoto33360432
Hinds32743643
Jackson24906392
Rankin22565405
Lee16455245
Madison14954283
Jones14158248
Forrest13834260
Lauderdale12311323
Lowndes11357193
Lamar10693140
Pearl River9748244
Lafayette8868143
Hancock7849132
Washington7559169
Oktibbeha7229138
Monroe7068179
Pontotoc7033110
Warren6885178
Panola6791135
Neshoba6744210
Marshall6707142
Bolivar6468151
Union643598
Pike5942157
Alcorn5921107
Lincoln5540136
George510680
Prentiss508285
Tippah495683
Itawamba4884107
Scott478999
Tate4777117
Adams4776125
Leflore4749144
Copiah458195
Yazoo458092
Simpson4566117
Wayne443472
Covington434895
Sunflower4319106
Marion4295112
Coahoma4244110
Leake414191
Newton396182
Tishomingo386894
Grenada3789109
Stone366166
Jasper341266
Attala340490
Chickasaw318367
Winston318392
Clay312978
Clarke301695
Calhoun286850
Holmes272889
Smith270552
Yalobusha244947
Tallahatchie232353
Greene225149
Walthall222166
Lawrence220242
Perry214556
Amite210357
Webster206548
Noxubee188843
Montgomery182157
Carroll175441
Jefferson Davis174343
Tunica163539
Benton153139
Kemper145441
Choctaw137027
Claiborne134839
Humphreys132239
Franklin126530
Quitman107828
Wilkinson106139
Jefferson97134
Sharkey65321
Issaquena1957
Unassigned00

Alabama Coronavirus Cases

Cases: 848498

Reported Deaths: 16185
CountyCasesDeaths
Jefferson1164292005
Mobile743961384
Madison53544738
Shelby38446371
Baldwin38207589
Tuscaloosa36168644
Montgomery34570782
Lee25677264
Calhoun22632520
Morgan22540411
Etowah20074520
Marshall18859318
Houston17790426
St. Clair16963359
Limestone16200220
Cullman16164306
Elmore15948295
Lauderdale15080307
Talladega14265302
DeKalb13093271
Walker12170380
Blount10782193
Autauga10561157
Jackson10217196
Coffee9439192
Colbert9374210
Dale9045192
Tallapoosa7286202
Russell710865
Chilton7097170
Covington6972197
Escambia6968144
Franklin6366108
Chambers5804142
Marion5445132
Dallas5303210
Pike5132109
Clarke486086
Lawrence4852130
Winston4799110
Geneva4655136
Bibb436295
Barbour370880
Butler3445101
Marengo342993
Monroe338566
Randolph337967
Pickens335090
Fayette332185
Henry321266
Cherokee320564
Hale319489
Crenshaw261778
Washington256852
Cleburne255460
Lamar253555
Clay253069
Macon246367
Conecuh193562
Coosa186048
Wilcox178538
Lowndes178468
Bullock152845
Perry141840
Sumter139841
Greene130745
Choctaw94628
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Columbus
Cloudy
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After Monday mornings storms, rain chances should remain more spotty throughout the week, with temperatures hovering a little below what we expect for this time of year for the next couple of days. The extended forecast does have more chance for storms, some that could be strong, but timing remains an issue at this point.
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