'Fire and Fury' publisher is rushing to print more books

The publisher of Michael Wolff's new book "Fire and Fury: Inside the Trump White House" can't print copies fast enoug...

Posted: Jan 8, 2018 8:17 AM
Updated: Jan 8, 2018 8:17 AM

The publisher of Michael Wolff's new book "Fire and Fury: Inside the Trump White House" can't print copies fast enough.

Henry Holt is facing a backlog of orders from Amazon, Barnes & Noble and other booksellers. The publishing house is rushing to print more books, a person with direct knowledge of the matter told CNNMoney.

A Henry Holt spokeswoman said sales figures are not yet available for "Fire and Fury." But it has been No. 1 on Amazon's best sellers list since Wednesday, when the first excerpts from the book were published online.

The e-book edition is available anytime, of course -- it's the hardcover deliveries that are delayed. Amazon is warning customers of a "2 to 4 week" wait, although copies could ship sooner if the printing schedule allows it.

From coast to coast, bookstores have been reportedly selling out of the book, if they had any copies in the first place.

For starters, the book originally wasn't even supposed to be on sale until Tuesday. After the book's stunning claims about President Trump's competency began to leak out, Trump tried to stop publication with a cease-and-desist letter. Henry Holt then moved up the release date by four days.

While stores were allowed to begin selling the book Friday, some didn't receive shipments in time.

Related: Wolff's Trump book going on sale four days early amid furor

Some stores have resorted to setting up wait lists for antsy customers who would prefer the print edition instead of an e-book.

In newsrooms, too, "Fire and Fury" is a hot commodity. Some journalists have been sharing copies with each other.

There also appears to be an emerging piracy problem. Social media commenters say they have seen illegal digital copies of the book making the rounds.

Book publishing is very much an art, not a science, and companies make educated guesses about how much demand there will be for every new release.

Some observers are now second-guessing Henry Holt's decisions. They surmise that the publisher underestimated just how much interest there would be.

"It's bad. Very bad," Ron Charles, the editor of the Washington Post's Book World section, said Saturday on Twitter.

Charles cited the Amazon delay and said that "two weeks is an eternity in this scandal-an-hour era."

"To be fair," he added, "book sales are very hard to predict in advance."

According to the publishing source who told CNNMoney of Henry Holt's rush to print more copies, there were multiple printings of the book in advance, even before the early release. That's because Henry Holt knew Wolff's reporting was explosive.

But it wasn't enough.

On Sunday, the Barnes & Noble website promoted the book as "the political expose everyone is talking about." But it listed a two-week delay in hardcover deliveries.

Perhaps no one could have expected the White House to provide so much fuel for Wolff's "Fire and Fury" promotional tour.

Press Secretary Sarah Sanders' criticisms of the book, Trump's tweets about it and the cease-and-desist letter all stirred even more interest in the book.

Sanders said Thursday that Americans "probably could care less about a book full of lying."

That claim is contradicted by all the sold-out signs at bookstores.

And Wolff is just beginning his TV tour to promote the book, meaning there are many days of headlines still to come.

Related: Michael Wolff asks Trump, 'Where do I send the box of chocolates?'

Wolff appeared on NBC's "Meet the Press" on Sunday and said "this is 25th Amendment kind of stuff." The amendment establishes procedures for replacing the President or Vice President in the event of death, removal, resignation or incapacitation.

"Meet the Press" host Chuck Todd asked: "Did people in the West Wing bring that up to you?"

"All the time," Wolff responded.

The book tour will continue on "CBS This Morning," "Morning Joe," the PBS "NewsHour," the "Late Show with Stephen Colbert" and other shows Monday.

Other books are also benefiting from all the attention. Randall Hansen, author of the nine-year-old book "Fire and Fury: The Allied Bombing of Germany," tweeted that his sales "have increased." Presumably, some people ordered the wrong "Fury" book by mistake.

Two upcoming books that are deeply critical of Trump -- David Cay Johnston's "It's Even Worse Than You Think" and David Frum's "Trumpocracy" -- have also seen upticks in pre-orders in recent days, according to Amazon's data.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 314509

Reported Deaths: 7247
CountyCasesDeaths
DeSoto21626259
Hinds20359415
Harrison17934309
Rankin13634278
Jackson13447246
Madison10099217
Lee9980174
Jones8381163
Forrest7683152
Lauderdale7191241
Lowndes6401147
Lamar623086
Lafayette6200118
Washington5339134
Bolivar4802132
Oktibbeha462798
Panola4588107
Pearl River4512146
Marshall4443103
Warren4393121
Pontotoc420772
Monroe4113133
Union411076
Neshoba4031176
Lincoln3968110
Hancock379386
Leflore3497125
Sunflower336090
Tate334084
Pike3325105
Scott315973
Alcorn313368
Yazoo311669
Itawamba300477
Copiah297065
Coahoma295479
Simpson295288
Tippah288768
Adams286882
Prentiss279760
Marion269280
Leake268373
Wayne262641
Grenada261487
Covington259681
George248048
Newton246861
Winston227281
Tishomingo226967
Jasper221148
Attala214473
Chickasaw207857
Holmes189173
Clay185454
Stone182833
Tallahatchie178841
Clarke178080
Calhoun170832
Yalobusha164338
Smith162434
Walthall133945
Greene130633
Lawrence128624
Montgomery126942
Noxubee126734
Perry126338
Amite123142
Carroll121829
Webster114532
Jefferson Davis107133
Tunica105726
Claiborne102430
Benton99525
Humphreys96733
Kemper95828
Franklin83823
Quitman80916
Choctaw76418
Wilkinson67331
Jefferson65728
Sharkey50217
Issaquena1686
Unassigned00

Alabama Coronavirus Cases

Cases: 532895

Reported Deaths: 11001
CountyCasesDeaths
Jefferson771431528
Mobile41089808
Madison34837505
Tuscaloosa25810454
Montgomery24355588
Shelby23730249
Baldwin21191309
Lee15892171
Calhoun14522316
Morgan14324279
Etowah13861353
Marshall12250223
Houston10581281
Elmore10060205
Limestone9986151
Cullman9705194
St. Clair9702243
Lauderdale9441242
DeKalb8846187
Talladega8255176
Walker7246277
Autauga6938108
Jackson6815112
Blount6694137
Colbert6310134
Coffee5524119
Dale4850111
Russell443238
Chilton4308112
Franklin426282
Covington4136118
Tallapoosa4039152
Escambia393977
Chambers3578123
Dallas3557152
Clarke351161
Marion3130101
Pike311377
Lawrence300798
Winston275673
Bibb261564
Geneva251477
Marengo249664
Pickens234761
Barbour231756
Hale223277
Butler216469
Fayette212562
Henry189044
Cherokee184745
Randolph181742
Monroe178040
Washington167639
Macon159950
Clay156857
Crenshaw152757
Cleburne149141
Lamar142935
Lowndes139053
Wilcox127130
Bullock122841
Conecuh110629
Coosa107928
Perry107826
Sumter104832
Greene92534
Choctaw61124
Out of AL00
Unassigned00
Tupelo
Clear
57° wxIcon
Hi: 76° Lo: 48°
Feels Like: 57°
Columbus
Clear
56° wxIcon
Hi: 77° Lo: 50°
Feels Like: 56°
Oxford
Clear
50° wxIcon
Hi: 75° Lo: 45°
Feels Like: 50°
Starkville
Clear
52° wxIcon
Hi: 76° Lo: 47°
Feels Like: 52°
High pressure will continue to dominate our weather forecast for this weekend. This will keep our area filled with plenty of sunshine. However, there will be some changes next week in our weahter forecast as low pressure brings back some chances for showers and thunderstorms.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather