Facebook to put ads before (some) videos

The next time you open Facebook to watch a video of cute...

Posted: Dec 15, 2017 12:41 PM
Updated: Dec 15, 2017 12:41 PM

The next time you open Facebook to watch a video of cute kids trying British food, or an educational explanation about what happens when you hold your pee, you may have to sit through an ad first.

Starting next year, Facebook will test advertisements at the beginning of some videos. The ads will last six seconds and only show up before videos you seek out in Facebook's Watch section.

That means you won't see these ads in your news feed. You'll only run across a "pre-roll" advertisement when you view something in the dedicated "Watch" section, which Facebook launched earlier this year. (Facebook says the news feed location doesn't "work well" for these kinds of ads.)

Related: Facebook's new video service is called 'Watch.' But will you?

Watch is Facebook's separate area just for video. It has a dedicated button on the bottom of the mobile app, and a link on the side of the website.

There are some original shows on Watch, like video versions of the popular Humans of New York account. But it's more of a burgeoning YouTube than the next Netflix. The content is mostly short and low budget.

The social network is also tweaking its ads that show up in the middle of a video.

Starting in January, they won't be included in any videos shorter than 3 minutes, and the first ad won't pop up until at least a minute into whatever riveting content you're consuming.

"Viewers tell us they prefer it when the video they are watching 'merits' an Ad Break -- for example, content they are invested in, content they have sought out, or videos from publishers or creators they care about and are coming back to," Facebook said in a blog post.

Related: Discriminatory ads still get through on Facebook, investigation finds

One other new change: Facebook is tweaking its news feed formula, again.

Videos that are part of a series or from creators churning out regular content will now get preferential placement in the news feed.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 156868

Reported Deaths: 3851
CountyCasesDeaths
DeSoto10409104
Hinds10279202
Harrison7313112
Jackson6566128
Rankin5887106
Lee529496
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Forrest389786
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Marshall222851
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Lincoln197366
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Tate177751
Union171926
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Clay94727
Clarke93653
Jasper85223
Stone80615
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Walthall77629
Montgomery76926
Carroll74115
Lawrence73814
Smith73216
Yalobusha73128
Noxubee72717
Perry68326
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Jefferson Davis59017
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Humphreys54719
Benton50018
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Webster46714
Kemper45018
Wilkinson40522
Jefferson37112
Choctaw3617
Franklin3555
Sharkey32417
Issaquena1204
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Alabama Coronavirus Cases

Cases: 252900

Reported Deaths: 3638
CountyCasesDeaths
Jefferson33526501
Mobile20103365
Madison13723151
Tuscaloosa13366154
Montgomery12552236
Shelby1079677
Baldwin9051137
Lee787266
Morgan696451
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Etowah656167
Marshall647357
Houston541038
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St. Clair441956
Limestone440445
Lauderdale426754
Elmore421164
Walker3735111
Talladega370157
Jackson340423
Colbert332042
Blount306140
Autauga281842
Franklin257434
Coffee250015
Dale239054
Dallas231532
Chilton228939
Russell22663
Covington225034
Escambia202331
Tallapoosa187291
Chambers182750
Pike161514
Clarke161019
Marion144736
Winston137523
Lawrence133436
Pickens126518
Geneva12508
Marengo123424
Bibb120418
Barbour118911
Butler118642
Randolph105522
Cherokee105124
Hale98131
Fayette94616
Washington93219
Clay92824
Henry8896
Monroe83011
Lowndes80929
Cleburne78814
Macon75522
Crenshaw72230
Bullock70119
Lamar7018
Conecuh70014
Perry6916
Wilcox64818
Sumter58622
Greene43518
Choctaw43114
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