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Facebook to put ads before (some) videos

The next time you open Facebook to watch a video of cute...

Posted: Dec 15, 2017 12:41 PM
Updated: Dec 15, 2017 12:41 PM

The next time you open Facebook to watch a video of cute kids trying British food, or an educational explanation about what happens when you hold your pee, you may have to sit through an ad first.

Starting next year, Facebook will test advertisements at the beginning of some videos. The ads will last six seconds and only show up before videos you seek out in Facebook's Watch section.

That means you won't see these ads in your news feed. You'll only run across a "pre-roll" advertisement when you view something in the dedicated "Watch" section, which Facebook launched earlier this year. (Facebook says the news feed location doesn't "work well" for these kinds of ads.)

Related: Facebook's new video service is called 'Watch.' But will you?

Watch is Facebook's separate area just for video. It has a dedicated button on the bottom of the mobile app, and a link on the side of the website.

There are some original shows on Watch, like video versions of the popular Humans of New York account. But it's more of a burgeoning YouTube than the next Netflix. The content is mostly short and low budget.

The social network is also tweaking its ads that show up in the middle of a video.

Starting in January, they won't be included in any videos shorter than 3 minutes, and the first ad won't pop up until at least a minute into whatever riveting content you're consuming.

"Viewers tell us they prefer it when the video they are watching 'merits' an Ad Break -- for example, content they are invested in, content they have sought out, or videos from publishers or creators they care about and are coming back to," Facebook said in a blog post.

Related: Discriminatory ads still get through on Facebook, investigation finds

One other new change: Facebook is tweaking its news feed formula, again.

Videos that are part of a series or from creators churning out regular content will now get preferential placement in the news feed.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 343505

Reported Deaths: 7543
CountyCasesDeaths
Hinds23932444
DeSoto23229283
Harrison20527329
Rankin15411291
Jackson15232252
Madison10959227
Lee10719179
Jones9047169
Forrest8723159
Lauderdale7884244
Lowndes7054151
Lamar702989
Lafayette6548124
Washington5595139
Pearl River5196152
Bolivar4954134
Oktibbeha494398
Panola4771112
Warren4728128
Marshall4701106
Pontotoc447773
Union433279
Monroe4330137
Neshoba4281181
Hancock428088
Lincoln4176116
Pike3667113
Leflore3627125
Tate353388
Alcorn350974
Sunflower347694
Scott341176
Adams340988
Yazoo339376
Copiah324968
Simpson322891
Itawamba314680
Coahoma314085
Tippah306568
Prentiss298863
Covington293484
Leake285475
Marion284181
Wayne277543
George272251
Grenada269488
Newton262364
Tishomingo239770
Winston236784
Jasper230648
Stone229637
Attala226373
Chickasaw219060
Holmes200174
Clay197654
Clarke186880
Tallahatchie183742
Calhoun181332
Smith179235
Yalobusha171540
Walthall145748
Lawrence142826
Greene140134
Amite137543
Noxubee135235
Perry133538
Montgomery133044
Carroll126431
Webster121232
Jefferson Davis116734
Tunica114227
Benton106725
Claiborne105331
Kemper102429
Humphreys100133
Franklin87923
Quitman84719
Choctaw82619
Wilkinson78032
Jefferson71328
Sharkey51618
Issaquena1736
Unassigned00

Alabama Coronavirus Cases

Cases: 577463

Reported Deaths: 11510
CountyCasesDeaths
Jefferson841981589
Mobile47171860
Madison37047533
Tuscaloosa26915465
Shelby26873256
Montgomery25918625
Baldwin24499328
Lee16949181
Calhoun15252332
Morgan15017290
Etowah14778370
Marshall12933235
Houston11774292
Elmore10761217
St. Clair10617252
Limestone10574158
Cullman10363205
Lauderdale10083254
DeKalb9382191
Talladega8836188
Walker7681287
Autauga7479114
Jackson7317117
Blount7266139
Colbert6635142
Coffee6163132
Dale5453117
Russell470642
Chilton4682117
Covington4649125
Franklin450081
Tallapoosa4440156
Escambia427882
Chambers3898125
Dallas3717163
Clarke367763
Marion3427106
Pike327879
Lawrence3225101
Winston294973
Bibb284565
Geneva276383
Marengo259967
Barbour246261
Pickens240062
Butler238272
Hale232778
Fayette225264
Henry209245
Monroe197241
Randolph196744
Cherokee196348
Washington180139
Macon168752
Crenshaw165558
Clay163759
Cleburne160245
Lamar149938
Lowndes144854
Wilcox130531
Bullock126142
Conecuh119630
Coosa116929
Perry109928
Sumter109032
Greene98736
Choctaw64325
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