STREAMING NOW: Watch Now

Germany's Axel Springer joins trade association News Media Alliance

European publishing giant, Axel Springer, is sending a signal to the advertising duopoly, Facebook and Google: It is ...

Posted: Dec 13, 2017 2:22 PM
Updated: Dec 13, 2017 2:22 PM

European publishing giant, Axel Springer, is sending a signal to the advertising duopoly, Facebook and Google: It is taking its battle with the internet giants from Europe to the United States.

Axel Springer is joining the News Media Alliance, a trade group which represents and lobbies on behalf of the print and digital news industry. It is the first time a non-American publisher is joining the alliance, which will benefit from having vocal and powerful partner as media companies wrangle with how to survive in the digital age.

"For us, its a new beginning of working on political matters in the United States and its very important that different publishers ... are defining their interests toward search engines and news aggregators so we compete on a level playing field and to get a value chain that helps both sides to survive," said Dietrich von Klaeden, Axel Springer's senior vice president for public affairs.

The news publishing business used to be highly defined by geography. But as internet and social media companies continue to serve users across the globe, the News Media Alliance and Axel Springer said they, too, shouldn't be bound by borders.

News Media Alliance president David Chavern said in an interview that having Axel Springer on board will bring expertise in their fight for ad dollars with Facebook and Google, which according to several estimates, take up more than three quarters of online digital advertising money. Axel Springer is the largest digital publisher in Europe and owns some of the biggest German papers like Bild and Die Welt. Axel Springer is also partnered with POLITICO Europe and owns U.S.-based website, Business Insider.

"We've never had a European-based member before and what it does is signal in a world of convergence that the publishers are really all getting together. We're working on getting news publishers no matter where they're located aligned," Chavern said. "Frankly it plays to Google and Facebook's advantage in particular that we are all in our cubby holes and talking only about European or U.S. business, but in reality they're international problems."

The News Media Alliance is seeking a limited antitrust exemption from Congress in order to win the right to negotiate collectively with online platforms like Facebook and Google, as part of an effort to get their members a better deal when the sites use their content.

Axel Springer has been aggressively confronting internet companies like Google and Facebook with their concerns in recent years, at times translating those concerns into lobbying for laws and in some cases, lawsuits. Chavern said it will be helpful having Axel Springer in the room with experience on such fronts.

Axel Springer was also part of an alliance of eight of the biggest German publishing groups to pool reader data for ad targeting as a way to compete with Google and Facebook. The company has also been supportive of government regulation and fines on the big internet companies, such as the $2.7 billion fine that the European Commission leveled against Google over the summer for unfairly prioritizing the company's own shopping service in search results.

Bild, one of Axel Springer's most important brands, has approached its relationship with social media and internet companies by grades. If a platform isn't hitting the marks on metrics that Bild prioritizes, like relative monetization or user engagement, they stop everything with that platform.

Therein lies the possible power of publishers joining forces to take on the internet giants, Chavern said.

"Google and Facebook sit between us and our customers and we need a better deal from them if we want to sustain the news business," he said.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 312712

Reported Deaths: 7223
CountyCasesDeaths
DeSoto21445257
Hinds20264414
Harrison17785308
Rankin13548278
Jackson13401246
Madison10055217
Lee9959173
Jones8361163
Forrest7638152
Lauderdale7191240
Lowndes6361144
Lamar620686
Lafayette6164118
Washington5318133
Bolivar4796132
Oktibbeha460698
Panola4550105
Pearl River4493145
Marshall4393103
Warren4371121
Pontotoc419372
Monroe4089133
Union408876
Neshoba4022176
Lincoln3944110
Hancock376886
Leflore3487125
Sunflower335590
Tate332084
Pike3290105
Scott314973
Alcorn311268
Yazoo310269
Itawamba299277
Copiah296065
Coahoma293979
Simpson293888
Tippah287468
Prentiss278960
Marion268780
Leake265573
Wayne262241
Adams261882
Grenada260085
Covington256281
George246748
Newton246161
Winston226881
Tishomingo225467
Jasper220748
Attala214173
Chickasaw206957
Holmes188672
Clay184654
Stone181833
Clarke177879
Tallahatchie177840
Calhoun169732
Yalobusha162936
Smith162134
Walthall133845
Greene130333
Lawrence128323
Montgomery126742
Noxubee126734
Perry125838
Amite122842
Carroll121728
Webster114532
Jefferson Davis106932
Tunica104626
Claiborne102230
Benton99025
Humphreys96133
Kemper95328
Franklin83423
Quitman79916
Choctaw76018
Wilkinson66830
Jefferson65428
Sharkey50217
Issaquena1686
Unassigned00

Alabama Coronavirus Cases

Cases: 529446

Reported Deaths: 10930
CountyCasesDeaths
Jefferson763031516
Mobile40850804
Madison34622501
Tuscaloosa25701451
Montgomery24289585
Shelby23367247
Baldwin21035307
Lee15822169
Calhoun14469313
Morgan14266279
Etowah13806352
Marshall12185222
Houston10533280
Elmore10029205
Limestone9948150
Cullman9640193
St. Clair9589239
Lauderdale9407239
DeKalb8814185
Talladega8199175
Walker7214277
Autauga6914108
Jackson6801111
Blount6635136
Colbert6288134
Coffee5498117
Dale4820111
Russell438438
Chilton4258111
Franklin424782
Covington4111117
Tallapoosa4004150
Escambia393076
Chambers3555123
Dallas3543151
Clarke350661
Marion3105100
Pike310177
Lawrence299798
Winston273672
Bibb260463
Marengo249064
Geneva247676
Pickens233659
Barbour230756
Hale222276
Butler215869
Fayette212062
Henry188744
Cherokee184145
Randolph179241
Monroe177040
Washington167039
Macon158850
Clay155156
Crenshaw151957
Cleburne148341
Lamar141534
Lowndes138553
Wilcox126729
Bullock122941
Conecuh110129
Perry107526
Coosa106928
Sumter104332
Greene92334
Choctaw60424
Out of AL00
Unassigned00
Tupelo
Clear
69° wxIcon
Hi: 76° Lo: 49°
Feels Like: 69°
Columbus
Clear
70° wxIcon
Hi: 75° Lo: 51°
Feels Like: 70°
Oxford
Clear
68° wxIcon
Hi: 75° Lo: 46°
Feels Like: 68°
Starkville
Clear
68° wxIcon
Hi: 74° Lo: 48°
Feels Like: 68°
We can expect plentiful sunshine Thursday with nice, warm temperatures. But going into the late afternoon and early evening, a brief disturbance could bring a quick round of showers and perhaps a thunderstorm through the area.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather