About Us

About WTVA

WTVA, an NBC and ABC affiliate, first signed on in 1957 as WTWV and today reaches more than 189,000 households in northern Mississippi and parts of western Alabama.

WTVA is recognized as a leader in local news coverage. WTVA 9 News has received numerous journalism awards and is regularly honored by the Mississippi Associated Press Broadcasters for excellence in reporting, writing and photography. Honors received also include the best newscast, best weathercast and best sportscast. WTVA 9 News has also been nominated by the National Academy for Television Arts and Sciences for the prestigious Emmy Award in multiple categories. Ratings continue to confirm the high popularity of WTVA 9 News with north Mississippians and western Alabamians.

WTVA is focused on providing the best local television coverage, as well as being the main content provider for all of north Mississippi and western Alabama. WTVA has been serving viewers and local advertisers for more than half a century. We look forward to working with you.

About WLOV

WLOV began its life as WVSB, an ABC affiliate. Owned by Venture Systems, Inc., the station first began broadcasting on Sunday, May 29, 1983. The station had been scheduled to begin on the first of May, but delays in the delivery of studio equipment pushed the date back. Wet weather prevented workers from completing work on the studio towers in West Point and Woodland, pushing the date back even further. On that first evening, President/General Manager David Hopper welcomed northeast Mississippi to the station's viewing audience in a special message aired before the start of prime-time programming. In the welcome, Hopper said the station looked forward to "long and prosperous affiliation with the northeast Mississippi people" and promised that the station was "here to serve you with something good every day."

As Ultra-High Frequency (UHF) channel 27, viewers were required to use the U channel on their televisions and use that not-so-familiar second knob to access the UHF channels. The station ran advertisements in local newspapers instructing viewers how to connect UHF antennas and tune in. In 1991, Love Communications took an interest in the fledgling station and purchased it. As part of the purchase agreement, the station name was changed to WLOV, a play on the Love Communications’ name.

As the only UHF station in the market, WLOV suffered early financial difficulties. Most viewers weren't familiar with UHF stations and finding them on their televisions, despite the station's early efforts at educating people. While the station was steadily gaining viewers, competition from the NBC and CBS affiliates on "regular" channels was fierce.

It was clear that the station needed help. In May 1992, WLOV entered into a Program Service Agreement with Tupelo's WTVA. On Nov. 25 of that year, the Federal Communications Commission (FCC) authorized the station to move to Tupelo. At first, WLOV moved into offices in the Tupelo Community Antenna building (now Comcast Cable) but then moved into the WTVA building.

The move was wise, and reduced costs for rent, utilities, taxes and fees, maintenance of studio equipment, programming and staffing. Employees were given the opportunity to move with the station to Tupelo and many did. Of those employees, many are still employed by the station. In February 1994, new general manager Jennifer Dennington was brought on board. New changes came fast. Lingard Broadcasting bought the station in August 1994 after seeing the potential for WLOV to become a market leader.

Around this time, WLOV also began to include programming from a new network that was making waves in the entertainment industry. News Corporation's new "mini-network" was still young, but it was picking up viewers at an astonishing rate. WLOV embraced the new network early on, and for a while operated as a dual-affiliate station. But the new network was clearly going places, and WLOV decided it wanted to become a part of its success. So in November 1995, WLOV ceased being an ABC affiliate. Instead, WLOV now proudly became FOX 27, the area's premiere FOX affiliate.

With the popular FOX network now drawing in record viewers and the station now available on easier-to-find cable channels, WLOV began to grow rapidly. "West Point of View," the station's community issues program, began airing in January 1995. In March 2000, "WLOV News At Nine" hit the air and began a streak of Associated Press award wins.

"First Down on FOX," a locally-produced sports show, was even more successful after its launch, becoming WLOV's first program to earn an Emmy® nomination from the National Academy of Television Arts & Sciences in 2005. And another first for WLOV was providing digital broadcasting on Aug. 22, 2004. The new high-definition digital channel, DT16, upgraded to full-power digital in April 2007, bringing high-definition television to viewers all over north Mississippi.

In 2009, WLOV discontinued its analog service in accordance with FCC regulations and switched to full digital service. Viewers who received WLOV by cable, dish, or satellite were still able to enjoy the benefits of HD, with new entertainment features of digital still to come.

One of the benefits of digital service has already reached viewers. WLOV began airing "This West Point" on its secondary digital stream on April 1, 2009. "This West Point" is a 24-hour digital network. At the heart of its programming are blockbuster and Academy Award® winning movies from the MGM film libraries.

On Sept. 1, 2012, Me-TV West Point was added to a third digital stream. Me-TV West Point's library includes nearly 100 classic and much-loved television series.

And WLOV News At Nine began airing in high definition on June 22, 2009, bringing better quality to the local newscast.

WLOV was purchased by Tupelo Broadcasting, Inc. in September 2013. But our most recent highlight is our acquisition by Coastal Television Broadcasting Company LLC in February 2015. We're excited about the possibilities this new ownership creates, and look forward to remaining your favorite television station in northeast Mississippi and northwestern Alabama.

WLOV continues to work hard to bring viewers the newest and best in entertainment, and we're very excited about what the future will bring.

Mississippi Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 16322

Reported Deaths: 782
CountyConfirmedDeaths
Hinds106626
Lauderdale76068
Madison75727
Neshoba72244
Jones68632
Scott66212
Forrest59239
DeSoto5598
Leake45412
Rankin4538
Holmes44130
Copiah3254
Jackson30914
Attala30718
Yazoo2914
Newton2834
Lincoln27829
Leflore27336
Oktibbeha26714
Monroe26725
Harrison2657
Lamar2485
Lowndes2419
Wayne2353
Pearl River21231
Pike20511
Adams20216
Washington1947
Noxubee1936
Warren19110
Lee1857
Covington1772
Jasper1664
Bolivar16611
Clarke15519
Smith15311
Lafayette1504
Kemper14911
Chickasaw14014
Coahoma1284
Winston1221
Clay1184
Carroll11611
Marion1169
Claiborne1145
Lawrence1081
Simpson1040
Grenada1003
Yalobusha976
Sunflower933
Itawamba907
Hancock9012
Tate881
Union867
Montgomery861
Panola853
Marshall853
Wilkinson859
Jefferson Davis813
Tippah7611
Webster673
Calhoun674
Amite651
Walthall630
Humphreys607
Tunica563
Prentiss533
Perry513
Choctaw482
Pontotoc453
Jefferson421
Tishomingo350
Greene331
Stone320
Quitman310
Tallahatchie301
Franklin292
George281
Alcorn191
Benton140
Sharkey70
Unassigned00

Alabama Coronavirus Cases

Confirmed Cases: 18554

Reported Deaths: 651
CountyConfirmedDeaths
Mobile2284118
Jefferson1884103
Montgomery182343
Tuscaloosa82216
Marshall7059
Franklin5788
Lee55834
Shelby52220
Tallapoosa43266
Butler41918
Walker3812
Elmore3729
Chambers35926
Madison3464
Morgan2981
Unassigned2972
Baldwin2929
Dallas2873
Etowah26212
Lowndes25912
DeKalb2573
Autauga2395
Coffee2391
Sumter2287
Houston2265
Bullock2156
Pike2080
Colbert1872
Hale1799
Russell1770
Barbour1771
Marengo1746
Lauderdale1692
Calhoun1653
Wilcox1547
Choctaw15310
Cullman1501
Clarke1492
St. Clair1311
Randolph1287
Marion12411
Dale1230
Pickens1215
Talladega1175
Limestone1080
Chilton1051
Greene954
Winston910
Macon874
Jackson833
Henry812
Covington811
Crenshaw783
Bibb761
Escambia753
Washington726
Blount631
Lawrence510
Monroe452
Geneva440
Perry420
Conecuh411
Coosa401
Cherokee383
Clay282
Lamar260
Fayette160
Cleburne151
Tupelo
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Columbus
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Oxford
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Starkville
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