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About Us

About WTVA

WTVA, an NBC and ABC affiliate, first signed on in 1957 as WTWV and today reaches more than 189,000 households in northern Mississippi and parts of western Alabama.

WTVA is recognized as a leader in local news coverage. WTVA 9 News has received numerous journalism awards and is regularly honored by the Mississippi Associated Press Broadcasters for excellence in reporting, writing and photography. Honors received also include the best newscast, best weathercast and best sportscast. WTVA 9 News has also been nominated by the National Academy for Television Arts and Sciences for the prestigious Emmy Award in multiple categories. Ratings continue to confirm the high popularity of WTVA 9 News with north Mississippians and western Alabamians.

WTVA is focused on providing the best local television coverage, as well as being the main content provider for all of north Mississippi and western Alabama. WTVA has been serving viewers and local advertisers for more than half a century. We look forward to working with you.

About WLOV

WLOV began its life as WVSB, an ABC affiliate. Owned by Venture Systems, Inc., the station first began broadcasting on Sunday, May 29, 1983. The station had been scheduled to begin on the first of May, but delays in the delivery of studio equipment pushed the date back. Wet weather prevented workers from completing work on the studio towers in West Point and Woodland, pushing the date back even further. On that first evening, President/General Manager David Hopper welcomed northeast Mississippi to the station's viewing audience in a special message aired before the start of prime-time programming. In the welcome, Hopper said the station looked forward to "long and prosperous affiliation with the northeast Mississippi people" and promised that the station was "here to serve you with something good every day."

As Ultra-High Frequency (UHF) channel 27, viewers were required to use the U channel on their televisions and use that not-so-familiar second knob to access the UHF channels. The station ran advertisements in local newspapers instructing viewers how to connect UHF antennas and tune in. In 1991, Love Communications took an interest in the fledgling station and purchased it. As part of the purchase agreement, the station name was changed to WLOV, a play on the Love Communications’ name.

As the only UHF station in the market, WLOV suffered early financial difficulties. Most viewers weren't familiar with UHF stations and finding them on their televisions, despite the station's early efforts at educating people. While the station was steadily gaining viewers, competition from the NBC and CBS affiliates on "regular" channels was fierce.

It was clear that the station needed help. In May 1992, WLOV entered into a Program Service Agreement with Tupelo's WTVA. On Nov. 25 of that year, the Federal Communications Commission (FCC) authorized the station to move to Tupelo. At first, WLOV moved into offices in the Tupelo Community Antenna building (now Comcast Cable) but then moved into the WTVA building.

The move was wise, and reduced costs for rent, utilities, taxes and fees, maintenance of studio equipment, programming and staffing. Employees were given the opportunity to move with the station to Tupelo and many did. Of those employees, many are still employed by the station. In February 1994, new general manager Jennifer Dennington was brought on board. New changes came fast. Lingard Broadcasting bought the station in August 1994 after seeing the potential for WLOV to become a market leader.

Around this time, WLOV also began to include programming from a new network that was making waves in the entertainment industry. News Corporation's new "mini-network" was still young, but it was picking up viewers at an astonishing rate. WLOV embraced the new network early on, and for a while operated as a dual-affiliate station. But the new network was clearly going places, and WLOV decided it wanted to become a part of its success. So in November 1995, WLOV ceased being an ABC affiliate. Instead, WLOV now proudly became FOX 27, the area's premiere FOX affiliate.

With the popular FOX network now drawing in record viewers and the station now available on easier-to-find cable channels, WLOV began to grow rapidly. "West Point of View," the station's community issues program, began airing in January 1995. In March 2000, "WLOV News At Nine" hit the air and began a streak of Associated Press award wins.

"First Down on FOX," a locally-produced sports show, was even more successful after its launch, becoming WLOV's first program to earn an Emmy® nomination from the National Academy of Television Arts & Sciences in 2005. And another first for WLOV was providing digital broadcasting on Aug. 22, 2004. The new high-definition digital channel, DT16, upgraded to full-power digital in April 2007, bringing high-definition television to viewers all over north Mississippi.

In 2009, WLOV discontinued its analog service in accordance with FCC regulations and switched to full digital service. Viewers who received WLOV by cable, dish, or satellite were still able to enjoy the benefits of HD, with new entertainment features of digital still to come.

One of the benefits of digital service has already reached viewers. WLOV began airing "This West Point" on its secondary digital stream on April 1, 2009. "This West Point" is a 24-hour digital network. At the heart of its programming are blockbuster and Academy Award® winning movies from the MGM film libraries.

On Sept. 1, 2012, Me-TV West Point was added to a third digital stream. Me-TV West Point's library includes nearly 100 classic and much-loved television series.

And WLOV News At Nine began airing in high definition on June 22, 2009, bringing better quality to the local newscast.

WLOV was purchased by Tupelo Broadcasting, Inc. in September 2013. But our most recent highlight is our acquisition by Coastal Television Broadcasting Company LLC in February 2015. We're excited about the possibilities this new ownership creates, and look forward to remaining your favorite television station in northeast Mississippi and northwestern Alabama.

WLOV continues to work hard to bring viewers the newest and best in entertainment, and we're very excited about what the future will bring.

Mississippi Coronavirus Cases

Data is updated nightly.

Cases: 308737

Reported Deaths: 7139
CountyCasesDeaths
DeSoto20931250
Hinds19961410
Harrison17562303
Rankin13369277
Jackson13156243
Madison9950212
Lee9890170
Jones8310161
Forrest7542148
Lauderdale7221237
Lowndes6289144
Lamar613384
Lafayette6072117
Washington5291133
Bolivar4776129
Oktibbeha457197
Panola4458103
Pearl River4437141
Warren4299119
Marshall4286102
Pontotoc417572
Monroe4062132
Union404675
Neshoba4005176
Lincoln3886109
Hancock373385
Leflore3471124
Sunflower331589
Tate325384
Pike3215105
Scott311472
Yazoo305069
Alcorn299465
Itawamba297877
Copiah293965
Coahoma290479
Simpson289586
Tippah285168
Prentiss276659
Marion266279
Leake261773
Wayne261541
Grenada256484
Covington255280
Adams246982
Newton245761
George238547
Winston226081
Tishomingo222567
Jasper220048
Attala213673
Chickasaw205457
Holmes187172
Clay183254
Stone179733
Clarke177776
Tallahatchie176140
Calhoun165431
Yalobusha160136
Smith159334
Walthall131043
Greene129633
Lawrence126623
Noxubee126534
Montgomery125742
Perry125238
Carroll120926
Amite120741
Webster113832
Jefferson Davis105532
Tunica103225
Claiborne101330
Benton97525
Kemper95628
Humphreys94632
Franklin82923
Quitman78916
Choctaw73917
Wilkinson65128
Jefferson64828
Sharkey49817
Issaquena1686
Unassigned00

Alabama Coronavirus Cases

Cases: 521623

Reported Deaths: 10739
CountyCasesDeaths
Jefferson754061493
Mobile39067799
Madison34040496
Tuscaloosa25367444
Montgomery24019567
Shelby23186239
Baldwin20701302
Lee15589165
Calhoun14342311
Morgan14158271
Etowah13685346
Marshall11995220
Houston10404278
Elmore10011200
Limestone9852147
Cullman9503189
St. Clair9463234
Lauderdale9265228
DeKalb8757181
Talladega8115171
Walker7139275
Jackson6756110
Autauga6750103
Blount6519134
Colbert6229130
Coffee5424113
Dale4772111
Russell430038
Franklin420782
Chilton4101109
Covington4061114
Tallapoosa3907146
Escambia390174
Dallas3525149
Chambers3514122
Clarke347060
Marion3072100
Pike306176
Lawrence295995
Winston273172
Bibb256059
Marengo248361
Geneva246075
Pickens233259
Barbour226455
Hale218575
Butler212967
Fayette209460
Henry188044
Cherokee182644
Randolph177241
Monroe172540
Washington165238
Macon155648
Clay150155
Crenshaw149457
Cleburne146741
Lamar139734
Lowndes136553
Wilcox124427
Bullock121640
Conecuh109428
Perry107626
Sumter103232
Coosa99428
Greene91434
Choctaw58824
Out of AL00
Unassigned00
Tupelo
Cloudy
56° wxIcon
Hi: 70° Lo: 52°
Feels Like: 56°
Columbus
Cloudy
55° wxIcon
Hi: 69° Lo: 53°
Feels Like: 55°
Oxford
Cloudy
52° wxIcon
Hi: 67° Lo: 50°
Feels Like: 52°
Starkville
Cloudy
54° wxIcon
Hi: 68° Lo: 52°
Feels Like: 54°
Some spotty showers will move through our area this morning but should clear out by the afternoon. We should see some breaks in the clouds and temperatures reaching the mid to upper 60s.
WTVA Radar
WTVA Temperatures
WTVA Severe Weather