ABERDEEN, Miss. (WTVA) - The city of Aberdeen held its 35th annual holiday open house in downtown Sunday afternoon.
Organizers said it's a way for business owners to get a jump start on their holiday sales.
Although Thanksgiving hasn't passed, it's not stopping them from getting a kick start on Christmas shopping.
"We have to kinda kick it off so everyone can get in the holiday spirit," said business owner Reda Bird.
Local businesses had the chance to display and sell Christmas decorations, gifts and other merchandise.
"Christmas is our favorite type of season for everyone," Bird said.
The event fell just three days after Halloween and three weeks before Thanksgiving.
"We do three holidays at one time, and that's pretty hard," said business owner Ashley Patterson. "That's just the way everything goes right now."
But organizers and supporters said it helps consumers.
"The residents and out of town guest get a real good jump start on Christmas buying," said Aberdeen Main Street Association member Ann Tackett.
"I come to this every year," said shopper Rene Pennington. "This is what I look forward to every year."
They said not only does it benefit the consumer, but the early shopping helps local businesses advertise their holiday sale even longer.
"It helps all of the downtown merchants," Bird said.
"The cash registers seem to be operating quite well," Tackett jokingly said.
For people like Pennington, attending the open house is like any other holiday tradition- it's just something she does every year.
"This is my special day," she said. "I saved it for this day here."
According to the National Retail Federation, holiday sales last year surpassed over $580 billion.
This year, they expect that number to rise nearly four percent to $600 billion in sales.