VARDAMANN, Miss. (WTVA) - For centuries, the sweet potato has been consumed by people from all over the globe, but only in Mississippi can one find the Sweet Potato Capital of the World.
The town of Vardaman held its 40th annual Sweet Potato Festival, and this year, it had over 250 vendors, including arts and crafts, food and live music.
Organizers said they sold out of vendor spaces nearly three weeks prior to the festival, which is the first time in the event's history.
They said nearly 30,000 people attended the event.
"They're sweeter grown here, and I guess it's the soil that makes them that way," said festival co-chair Maxine Blue. "We're just promoting sweet potatoes."
"It helps our little town. We're a town of probably 12 to 15 hundred people, and we can pull in this many people. We feel pretty good about it."
Blue has co-chaired the event for over 10 years with her husband, and she said this year had the most people they've ever seen.