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Marketing a small business in a small town

Reported by: Robert Byers
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Updated: 8/29/2013 12:13 pm
NEW ALBANY, Miss. (WTVA) - Places like Downtown New Albany along Bankhead Street are filled with small businesses.

This week the Mississippi Small Business Development Center presented workshops aimed at those business owners.

They're designed to offer help in a number of areas. 

Those include marketing in a small town to developing a sound business plan.

Dana Cawthon with the Mississippi Small Business Development Center said, "Businesses want to know how do we price our items correctly in order to move that merchandise and get new merchandise in. They have questions about employing the right people. They're looking for people who come to work and are a positive influence for our customers."

Workshop participant Martha Jackson just started a business from inside her home selling Tupperware products.

Jackson said, "I've learned lots of strategies for marketing my product. I've learned different ways to accomplish that."

Experts define a small business as one with 500 employees or less. These types of workshops target a large audience.

One of the biggest challenges facing small businesses is how to get the word out about what they are selling or what services are offered.

That's what this group is discussing.

Cawthon said, "I call it bootstrap marketing. It's marketing on a budget. I have X amount of dollars to spend and how am I going to use that to benefit me and my company."

The Small Business Development Center provides support to business owners here and around the state.

There are several workshops planned again in New Albany for next month.

Call the Mississippi Small Business Development Center in Oxford for details.
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