TUPELO, Miss. (WTVA) - Political yard signs are starting to pop up in cities around north Mississippi.
As the election draws closer, you'll see even more of them.
That's a good thing for the candidates according to public relations experts we talked to.
Tom and Ty Robinson both say political yard signs are a tried and true method and candidates know this.
Tom Robinson said, "It's called top of mind awareness. It's the same reason a few years ago a fellow named Andy Granatelli put the STP oil treatment stickers on the side of NASCAR cars and started advertising in NASCAR. When that car goes around and around the track you see McDonald's, Coca Cola or whoever going by. Every time it goes by, it registers. You may not think it does, but it really does."
Social media sites like Facebook and Twitter are now a big part of political campaigns.
While important, they also are just one piece of a winning campaign.
Ty Robinson said, "A lot of people put a lot of faith in digital like Facebook, Twitter and web sites. You've got to get them there. It usually takes the traditional media to lead them there. If they have their site on the bottom of a yard sign then people can know where to go get more information."
That information provided by candidates is something that won't necessarily fit on a yard sign or web site.
That's why these experts say a candidate's campaign must go beyond that.
Tom Robinson says, "Substance matters. You can have all the exposure in the world, but if you don't have the right substance to go with it, you're not going to win."
Robinson says candidates should remember to get out in the public and shake hands.
He says the one-on-one contact with voters can't be underestimated.