FULTON, Miss. (WTVA)-- It was Northeast versus Itawamba Community College in a stiff competition.
No, it wasn't football or any other sport. Instead, it was to see which school could collect the most donations for the annual Food for Families Food Drive.
At high noon, both schools started weighing in. Thousands of pounds of canned goods collected on each campus.
"We have been collecting all week and we are now weighing our food to see how many pounds we have," said Bronson Prochaska, an instructor at ICC.
The colleges are traditional rivals in just about everything, but his competition would result in one big winner, the needy families of north Mississippi.
"It is a friendly competition, but that's not what it's about. It's about giving back to the community and being there for people," said Sara Guess, president of Phi Theta Kappa at I.C.C.
"I guess the spirit of competition is a positive, but I really think these students are motivated by helping others," replied Northeast President Johnny Allen.
But, the objective is to win.
"Oh, bragging rights! Just bragging rights, uh huh," laughed Romona Edge, an organizer.
"Romona Edge, who is county coordinator in Itawamba county, and myself devised this plan to get Northeast and to make it a fun little competition," said Shelaine Pennington of Northeast.
"Absolutely amazed at the generosity of our students. This has been a wonderful experience," said ICC math professor Heather McCormick.
The final numbers show ICC is the winner with 6,106 punds of donated food, and Northeast came in with 2,931 pounds.