The victims' families and survivors of the Florida high school shooting have not held back, calling out the National Rifle Association in the days since the massacre.
On Wednesday, Dana Loesch, the organization's national spokeswoman faced them for the first time.
Loesch said the organization feels the process for buying firearms is flawed and ensured the audience that the NRA is fighting for them. But the crowd booed as she left the event.
Loesch was just named national spokeswoman for the NRA last year, but she has been a powerful voice for Second Amendment rights for quite some time.
The gun-rights advocate is a conservative talk show host, blogger and TV political commentator.
Loesch is also the author of "Hands Off My Gun: Defeating the Plot to Disarm America," in which she focuses on the history of the Second Amendment and explains how "gun confiscation would mean to Americans' basic rights as citizens."
Before becoming the national spokeswoman for the NRA, Loesch was a special adviser for the organization focusing on women's policy issues.
Last year, she was at the center of a controversial NRA ad that prompted a member to quit the organization.
The ad -- narrated by Loesch -- caused a social media uproar for its use of imagery of protests and for blaming protests on Hollywood entertainers and former President Barack Obama while encouraging new membership.
From mommy blogger to political figure
Years before becoming an influential conservative voice, the native Missourian spent her days homeschooling her children and writing her motherhood blog called Mamalogues.
The blog gained so much praise that it eventually became a column in the St. Louis Post-Dispatch newspaper.
It was there in Missouri, where she first transmitted her radio show, the Dana Show, which has been nationally syndicated since then.
Her rise in the national political sphere began around 2009 after she co-founded the St. Louis Tea Party.
Loesch was once a writer and editor for the far-right website Breibart News and had an online and TV show at Glenn Beck's The Blaze.
When she subsequently started appearing as a political commentator on several TV networks -- including CNN -- Loesch slowly positioned herself as a "fresh face to a movement some would like to dismiss as just angry white men," according to the St. Louis Post-Dispatch.